NEW YORK, March 27, 2012 /PRNewswire/ -- MedPage Today, the leading online provider of medical news for healthcare professionals, in its first year under the ownership of Everyday Health, Inc., announced unprecedented growth and launched a redesigned site and mobile application. MedPage Today has become the fastest growing healthcare website (comScore) with an 80% increase in traffic from 2010 to 2011.
Everyday Health reports that its MedPage Today property has increased monthly unique visits by 228 percent (currently over 1.9 million per month) and monthly user registrations by 238 percent (to 16,000 per month) over the past year.
According to data from Manhattan Research, 52 percent of MedPage Today users visit at least one or more times a day (with the majority of these visits during office hours). This high user frequency sets MedPage Today apart from its competitive set.
Building on this success, Everyday Health unveiled its redesigned MedPage Today mobile application and website to provide healthcare professionals with even more valuable tools and content, including Rx drug data and robust medical condition content. The site's intuitive navigation allows HCPs to easily search for credible, peer-reviewed news and information.
For marketers, the new MedPage Today is a more effective channel to reach and engage these HCPs, and target within medical specialties. The site and mobile app now offer many marketing solutions to engage a targeted audience -- from custom disease centers to unique conference sponsorship opportunities.
"MedPage Today has doubled-down on services to provide healthcare professionals with an improved user experience and we are experiencing even stronger physician engagement," said Paul Slavin, senior vice president and general manager of Global News and Everyday Health Studios. "In the past year, MedPage Today has made substantial additions to its award winning coverage of breaking medical news. The site also features best-in-class drug lookup data, and in-depth coverage of over 80 conferences. Additionally, MedPage Today has established relationships with a number of leading professional organizations including the American College of Cardiology and the American Heart Association."
Mobile downloads are growing exponentially in popularity increasing to 390,000-plus; a 116% increase from January 2011 to December 2011. "MedPage Today is the only place for healthcare professionals to access comprehensive, peer-reviewed breaking medical news that significantly impacts their daily practice," Slavin added.
In addition, the quality of the content featured daily on the MedPage Today site has been recognized by the independent eHealthcare Leadership Awards and Apex Awards for Publication Excellence over the past year. MedPage Today received a Gold Award from eHealthcare Leadership as Best Overall Site in the Physician Category, and also won the Apex Award for Excellence in Health and Medical Writing.
About MedPage Today
MedPage Today is the leading digital news organization serving healthcare professionals. The company's daily, peer-reviewed news coverage delivered via the web and mobile applications allows healthcare professionals to put breaking medical news into practice. MedPage Today also offers coverage of health conferences from around the world across most specialties, allowing physicians to access live video interviews and dialogues to encourage conversation and better health outcomes for patients.
About Everyday Health, Inc.
Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter
SOURCE Everyday Health, Inc.