Meet Your New Market Research Team: The Contact Center
MINNEAPOLIS, July 23, 2013 /PRNewswire-iReach/ -- CMOs have exorbitant amounts of data from customers available to them, ranging from what they do and do not like about products, advertisements, positioning, etc., but there is still endless information to be discovered.
But the question is, "can a CMO effectively use the information they collect?" The answer is to simply listen. A company's contact center is a boundless resource that provides valuable customer and market insights daily.
With applications, such as speech analytics, companies can now easily detect patterns and trends in every conversation between their agents and customers. This is a huge gain for both the CMO and leaders of other teams within the organization, including but not limited to sales and legal teams.
To learn more on how the contact center is your new market research team, please visit http://calabrio.com/meet-your-new-market-research-team-the-contact-center/ to read more of Matt's blog.
Media Contact: Amy MacGill, Connect2 Communications, 919-435-9119, email@example.com
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SOURCE Connect2 Communications