Members Select Regence for Brand Excellence Award Company wins honor from Blue Cross and Blue Shield Association for being

one that members would recommend to family and friends

    PORTLAND, Ore., March 16 /PRNewswire/ -- Popularity with members has
 helped Regence BlueCross BlueShield of Oregon earn an award from the Blue
 Cross and Blue Shield Association that recognizes the organization as one
 that members would recommend to family and friends.
     Founded in 1995, the annual Brand Excellence Awards honor Blue Cross
 and Blue Shield companies that excel in developing and enhancing the
 overall image of the Blue Cross and Blue Shield Brands, some of the most
 recognized and trusted in the world. The winning companies are evaluated on
 six measures that represent Brand Excellence: Blue Unaided Awareness,
 Enrollment Growth, Member Retention, Member Recommendation, Brand
 Extension/Expansion and Provider Satisfaction.
     Regence BlueCross BlueShield of Oregon has won a Member Recommendation
 Award, which the company earned after members rated it highest among 20
 other Blue Plans of comparable size. To determine winners for the Member
 Recommendation Award, the Association conducts a survey in which members
 are asked to rate the likelihood that they would recommend their health
 plan to friends and family. Plans are then divided into three share groups
 so they can be evaluated alongside other plans of comparable size. Two
 other Blues Plans also received awards in their respective share groups.
     "We are particularly proud to accept this award because it is a direct
 reflection of our commitment to providing an exceptional experience for our
 members and their families," said J. Bart McMullan, Jr., M.D. "Superior
 customer service is a hallmark of the Blue Cross and Blue Shield brands. We
 are proud to be a company that our members view as a reliable, trustworthy
 partner in providing them with the best possible products and services that
 enable them to take charge of their health care."
     Created in 1995, Regence is the largest health insurer in the Pacific
 Northwest/Mountain State region. It includes Regence BlueShield of Idaho,
 Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of
 Utah and Regence BlueShield (in Washington). Through these plans, Regence
 provides health, life, vision, dental and long-term care insurance to
 nearly three million members. Regence and its Plans are not-for-profit,
 independent licensees of the Blue Cross and Blue Shield Association. More
 than one in three Americans have coverage from the Blues. For more
 information, visit

SOURCE Regence BlueCross BlueShield of Oregon

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