PORTLAND, Ore., March 16 /PRNewswire/ -- Popularity with members has
helped Regence BlueCross BlueShield of Oregon earn an award from the Blue
Cross and Blue Shield Association that recognizes the organization as one
that members would recommend to family and friends.
Founded in 1995, the annual Brand Excellence Awards honor Blue Cross
and Blue Shield companies that excel in developing and enhancing the
overall image of the Blue Cross and Blue Shield Brands, some of the most
recognized and trusted in the world. The winning companies are evaluated on
six measures that represent Brand Excellence: Blue Unaided Awareness,
Enrollment Growth, Member Retention, Member Recommendation, Brand
Extension/Expansion and Provider Satisfaction.
Regence BlueCross BlueShield of Oregon has won a Member Recommendation
Award, which the company earned after members rated it highest among 20
other Blue Plans of comparable size. To determine winners for the Member
Recommendation Award, the Association conducts a survey in which members
are asked to rate the likelihood that they would recommend their health
plan to friends and family. Plans are then divided into three share groups
so they can be evaluated alongside other plans of comparable size. Two
other Blues Plans also received awards in their respective share groups.
"We are particularly proud to accept this award because it is a direct
reflection of our commitment to providing an exceptional experience for our
members and their families," said J. Bart McMullan, Jr., M.D. "Superior
customer service is a hallmark of the Blue Cross and Blue Shield brands. We
are proud to be a company that our members view as a reliable, trustworthy
partner in providing them with the best possible products and services that
enable them to take charge of their health care."
Created in 1995, Regence is the largest health insurer in the Pacific
Northwest/Mountain State region. It includes Regence BlueShield of Idaho,
Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of
Utah and Regence BlueShield (in Washington). Through these plans, Regence
provides health, life, vision, dental and long-term care insurance to
nearly three million members. Regence and its Plans are not-for-profit,
independent licensees of the Blue Cross and Blue Shield Association. More
than one in three Americans have coverage from the Blues. For more
information, visit www.regence.com.
SOURCE Regence BlueCross BlueShield of Oregon