PORTLAND, Ore., March 16 /PRNewswire/ -- Popularity with members has helped Regence BlueCross BlueShield of Oregon earn an award from the Blue Cross and Blue Shield Association that recognizes the organization as one that members would recommend to family and friends. Founded in 1995, the annual Brand Excellence Awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall image of the Blue Cross and Blue Shield Brands, some of the most recognized and trusted in the world. The winning companies are evaluated on six measures that represent Brand Excellence: Blue Unaided Awareness, Enrollment Growth, Member Retention, Member Recommendation, Brand Extension/Expansion and Provider Satisfaction. Regence BlueCross BlueShield of Oregon has won a Member Recommendation Award, which the company earned after members rated it highest among 20 other Blue Plans of comparable size. To determine winners for the Member Recommendation Award, the Association conducts a survey in which members are asked to rate the likelihood that they would recommend their health plan to friends and family. Plans are then divided into three share groups so they can be evaluated alongside other plans of comparable size. Two other Blues Plans also received awards in their respective share groups. "We are particularly proud to accept this award because it is a direct reflection of our commitment to providing an exceptional experience for our members and their families," said J. Bart McMullan, Jr., M.D. "Superior customer service is a hallmark of the Blue Cross and Blue Shield brands. We are proud to be a company that our members view as a reliable, trustworthy partner in providing them with the best possible products and services that enable them to take charge of their health care." Created in 1995, Regence is the largest health insurer in the Pacific Northwest/Mountain State region. It includes Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (in Washington). Through these plans, Regence provides health, life, vision, dental and long-term care insurance to nearly three million members. Regence and its Plans are not-for-profit, independent licensees of the Blue Cross and Blue Shield Association. More than one in three Americans have coverage from the Blues. For more information, visit www.regence.com.
SOURCE Regence BlueCross BlueShield of Oregon