LAS VEGAS, DIGITAL EXPERIENCE AT CES, Jan. 7 /PRNewswire-FirstCall/ --
Imation Corp (NYSE: IMN), a worldwide leader in removable data storage
media, and Memorex, the leading brand of optical media at U.S. retail and a
portfolio brand of Imation Corp, today announced that Memorex Inkjet
Printable Media with AquaGuard(TM) technology is a 2007 CES Innovations
Design and Engineering Awards Honoree. Engineered by Imation Corp and
marketed under the Memorex brand, Memorex Inkjet Printable Media with
AquaGuard technology offers a brilliant white, smear- and water-resistant
disc surface ideal for creating personalized video, photo, music and data
CDs and DVDs, with full-color labels of your own design. Memorex will
demonstrate these unique, quick-drying and vibrant discs at the Digital
Experience media event at CES tonight at Caesars Palace Las Vegas.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070107/LASU006 )
An elite panel of judges organized by the Consumer Electronics
Association evaluated thousands of products, and selected Memorex Inkjet
Printable Media with AquaGuard technology in the Computer Accessories
category for its user value, unique and novel features, and design
qualities. Imation Corp engineered the premium AquaGuard coating using a
proprietary nanoparticle technology that grips and holds ink to lock images
in place, exactly where they are applied, unlike standard inkjet media that
easily smears when exposed to moisture.
"Using a favorite photo on the surface of a CD or DVD is a great way to
create a customized disc, but AquaGuard technology lets you create a
keepsake-quality disc," said Carla Pihowich, director of marketing for
Imation's Consumer Division. "We're thrilled that the Consumer Electronics
Association has recognized the benefit for high quality solution that lets
consumers keep life's important moments safe and looking as sharp today as
they will after years of sharing, playback and handling."
Available in 52X CD-R and 16X DVD-R formats, Memorex Inkjet Printable
Media with AquaGuard surface gives consumers a method for creating
long-lasting, personalized disc labeling, perfect for home movies, special
event recordings, digital scrapbooks, music and data backup. Memorex Inkjet
Printable CDs and DVDs with AquaGuard surface features superior whiteness
that extends from the hub to the outer disc edge allowing unparalleled
color reproduction and sharper images. Consumers can print directly onto
the quick-drying surface of the media using inkjet printers from a variety
of manufacturers including Epson, HP and Primera.
Pricing and Availability
Announced in Q4 2006, Memorex Inkjet Printable Media with AquaGuard
surface is available in a package of 10 CD-R discs with jewel cases for a
suggested retail price of $14.99, and a package of five DVD-R media with
jewel cases for a suggested retail price of $9.99. Memorex recordable media
is sold in 23 of the nation's top 25 consumer technology retailers
including Best Buy, Circuit City, CompUSA, Fry's Electronics, Kmart, Office
Depot, OfficeMax, RadioShack, Staples, Target and Wal-Mart.
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S.
market-share leader in optical media and media accessories at retail. Since
the early 1970s, Memorex has been one of the most widely recognized and
respected names in the consumer electronics industry. Today, it is an
influential brand in CD and DVD media, optical drives and USB flash drives.
For more information on Memorex products, please call 562-653-2800, or
visit the Memorex Web site at www.memorex.com.
About Imation Corp
Imation Corp is the only company in the world solely focused on the
development, manufacture and supply of removable data storage products
spanning the four pillars of magnetic, optical, flash and removable hard
disk storage. With more than 50 years of data storage leadership beginning
with the development of the world's first computer tape, in 2006 Imation
proudly marks its tenth anniversary as an independent company. In addition
to the Imation brand, Imation Corp's global brand portfolio includes the
Memorex brand, one of the most widely recognized names in the consumer
electronics industry, famous for the slogan, "Is it live or is it
Memorex?(TM)" Additional information about Imation is available at
www.imation.com or by calling 1-888-466-3456.
Imation, the Imation logo, Memorex, the Memorex logo, 'Is it live or is
Memorex?' and AquaGuard are trademarks of Imation Corp and its
All other trademarks are property of their respective owners.
SOURCE Imation Corp