Memorex Named 2007 CES Innovations Design and Engineering Award Honoree for Groundbreaking Inkjet Printable Media With AquaGuard(TM) Technology

Quick-drying, Water- and Smear-resistant Surface Makes 'A Big Splash' at


Jan 07, 2007, 00:00 ET from Imation Corp

    LAS VEGAS, DIGITAL EXPERIENCE AT CES, Jan. 7 /PRNewswire-FirstCall/ --
 Imation Corp (NYSE:   IMN), a worldwide leader in removable data storage
 media, and Memorex, the leading brand of optical media at U.S. retail and a
 portfolio brand of Imation Corp, today announced that Memorex Inkjet
 Printable Media with AquaGuard(TM) technology is a 2007 CES Innovations
 Design and Engineering Awards Honoree. Engineered by Imation Corp and
 marketed under the Memorex brand, Memorex Inkjet Printable Media with
 AquaGuard technology offers a brilliant white, smear- and water-resistant
 disc surface ideal for creating personalized video, photo, music and data
 CDs and DVDs, with full-color labels of your own design. Memorex will
 demonstrate these unique, quick-drying and vibrant discs at the Digital
 Experience media event at CES tonight at Caesars Palace Las Vegas.
     (Photo: )
     An elite panel of judges organized by the Consumer Electronics
 Association evaluated thousands of products, and selected Memorex Inkjet
 Printable Media with AquaGuard technology in the Computer Accessories
 category for its user value, unique and novel features, and design
 qualities. Imation Corp engineered the premium AquaGuard coating using a
 proprietary nanoparticle technology that grips and holds ink to lock images
 in place, exactly where they are applied, unlike standard inkjet media that
 easily smears when exposed to moisture.
     "Using a favorite photo on the surface of a CD or DVD is a great way to
 create a customized disc, but AquaGuard technology lets you create a
 keepsake-quality disc," said Carla Pihowich, director of marketing for
 Imation's Consumer Division. "We're thrilled that the Consumer Electronics
 Association has recognized the benefit for high quality solution that lets
 consumers keep life's important moments safe and looking as sharp today as
 they will after years of sharing, playback and handling."
     Available in 52X CD-R and 16X DVD-R formats, Memorex Inkjet Printable
 Media with AquaGuard surface gives consumers a method for creating
 long-lasting, personalized disc labeling, perfect for home movies, special
 event recordings, digital scrapbooks, music and data backup. Memorex Inkjet
 Printable CDs and DVDs with AquaGuard surface features superior whiteness
 that extends from the hub to the outer disc edge allowing unparalleled
 color reproduction and sharper images. Consumers can print directly onto
 the quick-drying surface of the media using inkjet printers from a variety
 of manufacturers including Epson, HP and Primera.
     Pricing and Availability
     Announced in Q4 2006, Memorex Inkjet Printable Media with AquaGuard
 surface is available in a package of 10 CD-R discs with jewel cases for a
 suggested retail price of $14.99, and a package of five DVD-R media with
 jewel cases for a suggested retail price of $9.99. Memorex recordable media
 is sold in 23 of the nation's top 25 consumer technology retailers
 including Best Buy, Circuit City, CompUSA, Fry's Electronics, Kmart, Office
 Depot, OfficeMax, RadioShack, Staples, Target and Wal-Mart.
     Is it live or is it Memorex?(R)
     Memorex, a portfolio brand of Imation Corp (NYSE:   IMN), is the U.S.
 market-share leader in optical media and media accessories at retail. Since
 the early 1970s, Memorex has been one of the most widely recognized and
 respected names in the consumer electronics industry. Today, it is an
 influential brand in CD and DVD media, optical drives and USB flash drives.
 For more information on Memorex products, please call 562-653-2800, or
 visit the Memorex Web site at
     About Imation Corp
     Imation Corp is the only company in the world solely focused on the
 development, manufacture and supply of removable data storage products
 spanning the four pillars of magnetic, optical, flash and removable hard
 disk storage. With more than 50 years of data storage leadership beginning
 with the development of the world's first computer tape, in 2006 Imation
 proudly marks its tenth anniversary as an independent company. In addition
 to the Imation brand, Imation Corp's global brand portfolio includes the
 Memorex brand, one of the most widely recognized names in the consumer
 electronics industry, famous for the slogan, "Is it live or is it
 Memorex?(TM)" Additional information about Imation is available at or by calling 1-888-466-3456.
     Imation, the Imation logo, Memorex, the Memorex logo, 'Is it live or is
     Memorex?' and AquaGuard are trademarks of Imation Corp and its
     All other trademarks are property of their respective owners.

SOURCE Imation Corp