Memorex(R) Introduces All-in-One Back-Up Solution for Photos and Music

Memorex SimpleSave DVDs make it easy to store and share precious memories

Jan 06, 2008, 00:00 ET from Imation Corp.

    LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- DIGITAL EXPERIENCE AT CES
 -- It's recording media... It's software... It's an all-in-one back-up
 solution. Memorex, the leading brand of optical media at U.S. retail and a
 portfolio brand of Imation Corp. (NYSE:   IMN), today introduces the first
 optical disc to provide an all-in-one back-up solution for photos and
 music. Memorex SimpleSave DVDs automatically back up precious photos and
 favorite tunes from your PC to a DVD disc.
     According to Harris Research, 96 percent of consumers do not regularly
 back up their computers because they see the process as confusing,
 overwhelming and inconvenient. Memorex SimpleSave back-up solution DVDs do
 it all for you. Use SimpleSave:Photo to find and save digital images on
 your PC. Use SimpleSave:Music to do the same for audio files. Each disc has
 4.5GB of capacity, enough to back up approximately 2,200 photos or 1,000
 songs based on average file sizes.
     Automatic, All-in-One Back-Up
     With Memorex SimpleSave DVDs, consumers can automatically find,
 organize and back up their photos or music just by inserting the SimpleSave
 disc into their DVD drive. The back-up software automatically launches from
 the SimpleSave disc, with no installation required, then finds the
 designated file types on your PC and saves them onto the very same
 SimpleSave disc. The software automatically lets you know when the disc is
 full and prompts you to insert another disc. No additional software or
 recording media are required, and there's no need to configure the
 software. If desired, advanced options allow you to designate which file
 types should be located and saved.
     "There's nothing worse than losing all your important files, especially
 precious photos that can't be replaced," said Carla Pihowich, Memorex Brand
 Manager, Imation Corp. "With SimpleSave DVDs, Memorex offers consumers an
 easy to use, all-in-one solution for automatically backing up your PC. Now
 there's no excuse for not backing up your special photos or valuable music
     Pricing and Availability
     Memorex SimpleSave:Photo back-up solution DVDs will be available in
 packs of five discs for a suggested retail price (SRP) of $12.99 per pack.
 Memorex SimpleSave:Music back-up solution DVDs will be available in packs
 of three discs for a suggested retail price (SRP) of $9.99 per pack.
 Memorex SimpleSave back-up solution DVDs will be available at retail
 starting in April.
     Is it live or is it Memorex?(R)
     Memorex, a portfolio brand of Imation Corp. (NYSE:   IMN), is the U.S.
 market-share leader in optical media and media accessories at retail. Since
 the early 1970s, Memorex has been one of the most widely recognized and
 respected names in the consumer electronics industry. For more information
 on Memorex products, please call 562-653-2800, or visit the Memorex Web
 site at
     Memorex, the Memorex logo, eMemorex, "Is it live or is it Memorex?" and
 Imation are trademarks of Imation Corp. and its subsidiaries.
     Storage capacity claims are based on the following average file sizes:
 128bps quality digital audio files (4MB), 3.2 megapixel photos at 1024x768

SOURCE Imation Corp.