LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- DIGITAL EXPERIENCE AT CES
-- It's recording media... It's software... It's an all-in-one back-up
solution. Memorex, the leading brand of optical media at U.S. retail and a
portfolio brand of Imation Corp. (NYSE: IMN), today introduces the first
optical disc to provide an all-in-one back-up solution for photos and
music. Memorex SimpleSave DVDs automatically back up precious photos and
favorite tunes from your PC to a DVD disc.
According to Harris Research, 96 percent of consumers do not regularly
back up their computers because they see the process as confusing,
overwhelming and inconvenient. Memorex SimpleSave back-up solution DVDs do
it all for you. Use SimpleSave:Photo to find and save digital images on
your PC. Use SimpleSave:Music to do the same for audio files. Each disc has
4.5GB of capacity, enough to back up approximately 2,200 photos or 1,000
songs based on average file sizes.
Automatic, All-in-One Back-Up
With Memorex SimpleSave DVDs, consumers can automatically find,
organize and back up their photos or music just by inserting the SimpleSave
disc into their DVD drive. The back-up software automatically launches from
the SimpleSave disc, with no installation required, then finds the
designated file types on your PC and saves them onto the very same
SimpleSave disc. The software automatically lets you know when the disc is
full and prompts you to insert another disc. No additional software or
recording media are required, and there's no need to configure the
software. If desired, advanced options allow you to designate which file
types should be located and saved.
"There's nothing worse than losing all your important files, especially
precious photos that can't be replaced," said Carla Pihowich, Memorex Brand
Manager, Imation Corp. "With SimpleSave DVDs, Memorex offers consumers an
easy to use, all-in-one solution for automatically backing up your PC. Now
there's no excuse for not backing up your special photos or valuable music
Pricing and Availability
Memorex SimpleSave:Photo back-up solution DVDs will be available in
packs of five discs for a suggested retail price (SRP) of $12.99 per pack.
Memorex SimpleSave:Music back-up solution DVDs will be available in packs
of three discs for a suggested retail price (SRP) of $9.99 per pack.
Memorex SimpleSave back-up solution DVDs will be available at retail
starting in April.
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), is the U.S.
market-share leader in optical media and media accessories at retail. Since
the early 1970s, Memorex has been one of the most widely recognized and
respected names in the consumer electronics industry. For more information
on Memorex products, please call 562-653-2800, or visit the Memorex Web
site at http://www.memorex.com.
Memorex, the Memorex logo, eMemorex, "Is it live or is it Memorex?" and
Imation are trademarks of Imation Corp. and its subsidiaries.
Storage capacity claims are based on the following average file sizes:
128bps quality digital audio files (4MB), 3.2 megapixel photos at 1024x768
SOURCE Imation Corp.