Men Prefer Beer Over Sex ... and The City Moosehead Breweries survey finds most would 'rather walk the dog' than see

movie's premiere

    BOULDER, Colo., May 28 /PRNewswire/ -- As millions of women anticipate
 the reunion of their beloved "Sex and The City" foursome, men in contrast
 plan to say "pass" on the May 30th premiere. According to a survey,
 commissioned by Moosehead Breweries of 500 representative men, only four
 percent (voluntarily or not) plan to attend the movie's premiere.
     Of those surveyed men, the majority (36%) will be drinking beer while
 watching the hockey playoffs on the night of the premiere. Twenty-eight
 percent plan to walk the dog and 12 percent will reaffirm their masculinity
 by pumping iron at the gym.
     In the survey, men were asked to pick the hottest "Sex and The City"
 character. Samantha was deemed "the hottest" (11%) followed by Charlotte
 (10%), Carrie (7%), Miranda (4%) and Mr. Big (2%). Interestingly, only a
 two percent spread separated Miranda and Mr. Big. A resounding 66 percent
 responded with "huh?"
     Cosmo? "No thanks," says the average guy. According to the survey,
 Moosehead beer trumps as the drink of choice with 33 percent of respondents
 choosing it over cosmopolitan martinis (5%). Rounding out the list:
 cranberry juice (23%), a shot of whiskey (18%) and double lattes (10%).
     "It looks like May 30 is going to be a great evening for the beer
 industry and this survey reaffirms it," says Glenn McDonald, President,
 Moosehead USA. "We thought about launching 'Cosmo' beer but Moosehead
 drinkers seem to prefer the simplicity of a robust and delicious Moosehead
 Light. It actually has fewer calories than a Cosmopolitan ... for those who
 are counting."
     While some may feel subjected to an overkill of stilettos, couture and
 feminine empowerment, men can take charge and get back in touch with their
 manliness. The best way according to the Moosehead survey is downing a cold
 one, straight from the bottle. According to respondents, the manliest way
 to drink a beer is from the bottle (49%) followed by in a glass (22%). Only
 eight percent consider drinking directly from the keg to be manly.
     The non-scientific survey was conducted via phone, May 1 through May 6.
     About Moosehead
     Moosehead Breweries is Canada's third largest brewer by production
 volume and is the country's last major brewer still owned by Canadians.
 Andrew Oland, the great-great-great-grandson of founder Susanna Oland, was
 recently named President of Moosehead Breweries, furthering the family
 tradition. Its U.S. operations are headquartered in Boulder, Colorado.
 Moosehead USA is celebrating its first anniversary as its own importer and
 is led by President Glenn McDonald. Moosehead USA imports Moosehead Lager
 and Moosehead Light in the United States.

SOURCE Moosehead Breweries

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