Men's Health Brings Urbanathlon & Festival to Chicago on October 20, 2007
Save The Date!
CHICAGO, July 30 /PRNewswire/ -- Men's Health will expand its signature event, the Men's Health Urbanathlon(TM) & Festival, to Chicago this year on October 20, 2007. Previously only offered in New York, the unique race concept utilizes an urban "playing field" in which traditional race elements are combined with obstacle course components in iconic city landmarks. The day-long event will incorporate the race and a free festival open to the public. Athletes ready to tackle the streets and landmarks of Chicago can register now at http://menshealthurbanathlon.com. The race will begin at Butler Field in Grant Park with participants running north and then east to the Lake Shore Bike Path. Heading north on the Bike Path they will run the perimeter of Navy Pier on their way to North Avenue Beach where athletes will circle around and head back south en route to Northerly Island. From there, they will dash to Soldier Field for a stair climb up and down the stands and then north to the finish at Butler Field. "Urban" obstacles will challenge racers at several points though the race, from culvert crawls to a scaffolding maze and more. The race is approximately 12 miles long and can be executed as a solo or as a 3-person relay. The race finishes with a day-long festival that features live entertainment, health and wellness expos, interactive sports, concessions, sampling and demonstrations by a range of vendors. The Dodge brand renewed their sponsor status for both the New York and Chicago events and will have the All-New 2008 Dodge Avenger serve as Presenting Sponsor (the All-New 2008 Dodge Avenger hit dealerships in Spring 2007). Additionally, ESQ SWISS will serve as the official time-keeping sponsor and Crocs will serve as the official casual footwear sponsor. Crunch Fitness is the event's national gym partner and will be offering classes germane to the race. Additional sponsors are currently being secured. The Men's Health Urbanathlon(TM) & Festival will make a contribution to the Challenged Athletes Foundation (CAF), a national charity that empowers disabled athletes around the world. About Men's Health Men's Health is the largest men's lifestyle magazine brand in the world with 36 editions and a worldwide readership of 18.5 million. Published 10 times a year in the U.S. by Rodale, Men's Health speaks to every aspect of a man's life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men's Health was named to Adweek's "Hot List" of top-ten magazines ('04, '05); Advertising Age's "A-List" for general excellence ('03, '04); a Capell's Circulation Report "Best Newsstand Performer of the Decade" ('04) and top-ten "Best Performer in Circulation" for the past three consecutive years; as well as one of min magazine's "Most Notable Launches" of the past 20 years. The magazine also won a National Magazine Award in the personal service category ('04). In addition, Rodale publishes Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike, and Organic Gardening, as well as nearly 100 new books a year. Recent New York Times Bestsellers include Martha Stewart's The Martha Rules; Bill Maher's New Rules: Polite Musings of a Timid Observer; The Abs Diet; The South Beach Diet; The South Beach Diet Cookbook; Pete Rose: My Prison Without Bars; and Dr. Shapiro's Picture Perfect Weight Loss. About Dodge With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5 nameplate in the U.S. automotive market. Overall, Dodge has a 7 percent market share in the United States. In the minivan market, Dodge has a 19 percent market share; in the truck market, 16 percent; and 4 percent of the car market. This year, Dodge Caliber paved the way for international expansion of the brand. Hot on the heels of Caliber are the all-new 2007 Dodge Nitro, Caliber SRT4 and a D-segment vehicle. About the 2008 Dodge Avenger The 2008 Dodge Avenger is an all-new mid-size sedan that combines bold, aggressive Dodge styling with innovative interior features, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 miles per gallon (mpg) (32 mpg based on 2007 EPA fuel economy standards). Among the Avenger's standard features that would make any commuter safer and more comfortable are side-curtain and front-seat-mounted side air bags, Chill Zone(TM), theft alarm and a tilt/telescoping steering wheel. The Dodge Avenger has a starting U.S. MSRP of $18,895, including destination. About Aura360 Aura360 was founded in 2003 to provide clients with innovative marketing strategies and production capabilities designed to animate brands. Aura360's three operating units include Properties (owned and represented event and media properties), Productions (video production, event management and creative) and Consulting (experiential marketing and content strategy). Current properties include the Jeep(R) World of Adventure Sports on NBC, Teton Gravity Research (TGR), the Men's Health(R) Urbanathlon, the Union Square Street Sessions, and the SCORE Baja 1000.
SOURCE Men's Health
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