EMMAUS, Pa., Oct. 21 /PRNewswire/ -- Rodale Inc., the global leader in
healthy active living information, announced today that Men's Health magazine
Editor-in-Chief Mike Lafavore has resigned his current position to pursue
"Creating Men's Health and helping to bring the brand to twenty countries
around the world has been a tremendous amount of fun. Now it's time to turn
it over to the great team we've assembled so they can take Men's Health
forward into the next century," said Lafavore. "After 11 years of thinking
about little else but Men's Health, it's time for me to catch up on my
reading, spend more time poking around the Internet, and looking for a new
The changes will take place effective January 1, 2000.
Greg Gutfeld, the magazine's Editorial Creative Director has been named
Editor, and will work under Lafavore's guidance during the transition period.
Gutfeld joined Rodale in 1990, and has held editorial positions with
Prevention magazine, and since 1994, with Men's Health. He is the author of
two books, The Scorecard (Holt), and The Scorecard at Work (Holt), and has
been a featured guest on numerous national television and radio programs.
Lafavore has served as the magazine's editor since 1988, and has won
numerous honors including being named Editor of the Year by Advertising Age in
1994, and the International Herald Tribune's International Editor of the Year
in 1998. The magazine has twice been nominated for National Magazine Awards
including the General Excellence Award in 1998.
"While we are disappointed that Mike has made this decision, he's
expressed his interest for some time in identifying and finding new creative
challenges," says John Griffin, President, Rodale Magazine Division. "He
leaves a magazine that continues to have record circulation and advertising
performance in the highly competitive men's category, and we feel confident
that Greg and the very strong editorial team in place will build upon his
success with this important global brand."
According to the most recent Fas-Fax, Men's Health current circulation is
1,665,038, representing a bonus of over 140,000 on its current rate base level
of 1,525,000. Its newsstand sales are averaging 424,922 for the first half of
1999, compared to 385,227 for the same period last year, making it one of the
top selling monthly men's magazines in the single copy sales arena.
The magazine's advertising revenues are expected to reach $70 million in
1999 compared to $65 million in 1998 according to PIB. This increase
represents the tenth consecutive year that Men's Health has improved both its
circulation and advertising revenue performance.
Men's Health is the magazine men live by. A publication of Rodale, it
provides readers with the latest information on health, fitness, nutrition,
and lifestyle. Published ten times a year, it is part of the Rodale Active
Network, which includes such titles as Bicycling, Runner's World, Prevention,
Mountain Bike, Backpacker, Fitness Swimmer, Rodale's Scuba Diving, and New
Woman. Rodale is headquartered in Emmaus, PA.
SOURCE Men's Health