The Online Cross Roads of Fashion, Style and Cars

NEW YORK, Feb. 7, 2012 /PRNewswire/ -- Mercedes-Benz is empowering fashion enthusiasts all over the country to explore their personal style through a social platform that allows for the creation of virtual "sets" powered by Polyvore. The Star Style Challenge initiative www.mbstarstyle.com kicks-off February 7, 2012 to usher in the start of Mercedes-Benz Fashion Week at Lincoln Center and continues through February 16, 2012.

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The Star Style Challenge platform incorporates imagery of inspirational fashions and Mercedes-Benz cars allowing fashion enthusiasts to build "sets," ala virtual mood boards. The Star Style Challenge asks one simple question: What does ultimate star style look like on the red carpet at the Academy Awards?  Mercedes-Benz Presents Designer, Naeem Khan, and other notable accessories from Ranjana Khan and Bowens Bergeron can be selected as part of the set creation.    

"Mercedes-Benz vehicles have always been an expression of individualism and style," said Lisa Holladay, manager of brand experience marketing at Mercedes-Benz USA.  "We are excited to see where people will take their inspiration when they have an opportunity to incorporate the three-pointed star."

Fashion enthusiasts visiting the Star Style Challenge social platform can share their looks with friends and partake in a challenge to win the ultimate Mercedes-Benz Fashion Week experience.  Winning the challenge is based on originality of the designed set, and receiving community likes and comments.

Those attending Mercedes-Benz Fashion Week at Lincoln Center from February 9-16, 2012 and have voted via mobile for their favorite set can receive a special Essie nail polish inspired by exclusive Mercedes-Benz designo vehicle paint colors.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US.  More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com

SOURCE Mercedes-Benz

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