MerchantCircle Partners with Cellfire to Offer Hot Deals at Thousands of Local Merchants Nationwide

Consumers from Coast-to-Coast Can Now Save Big at Their Favorite Local

Businesses Using Their Mobile Phone



Sep 26, 2007, 01:00 ET from Cellfire, Inc.

    SAN JOSE, Calif., Sept. 26 /PRNewswire/ -- Cellfire, Inc. today
 announced a partnership with MerchantCircle, the fastest growing and
 largest online network of small business owners, to provide mobile coupon
 and discount offer access to the MerchantCircle community of more than
 200,000 local merchants. The partnership with Cellfire enables
 MerchantCircle businesses to provide additional savings opportunities to
 their mobile-savvy customers throughout the nation by extending their
 online advertised promotions to the mobile phone.
     "MerchantCircle businesses are serving consumers locally throughout the
 nation," said Doug Kilponen, vice president of business development at
 MerchantCircle. "When we looked to extend the reach of our merchants beyond
 online and traditional advertising to include mobile, we learned that only
 Cellfire had both the nationwide availability, as well as the ability to
 target locally, which is required to serve our merchant's customers."
     Examples of local savings that Cellfire users can now enjoy at
 participating MerchantCircle merchants nationwide include:
      -- Get a free entree with the purchase of another at Rio Loco in Memphis,
         TN
      -- Save $150 off dunk tank rental at USA Party Express in Mastic, NY
      -- Receive $100 off furnace or A/C installation with Witt Heating & A/C
         in Middletown, OH
      -- Get $1 off select smoothies at Euphoria Smoothies in Clinton, MS
     "Consumers like to save on their purchases whether at their favorite
 national chain or a local business," said Brent Dusing, CEO, Cellfire. "We
 are delighted to now offer Cellfire users the opportunity to save big at a
 tremendous variety of local MerchantCircle merchants throughout the country
 using their mobile phone."
     Cellfire is a free service that automatically delivers savings directly
 to consumers via their mobile phones, and provides frequently updated
 discounts specific to that consumer's geographic area. By clicking on a
 particular coupon or discount offer, consumers receive a unique redemption
 code that is presented at the time of the purchase. Unlike text-based
 offers, Cellfire's application-based service enables consumers to easily
 store, search and use many discounts across multiple merchants.
     National brand merchants offering discounts through Cellfire include
 Hardees, Papa Johns, Taco Bueno, and Virgin Megastores. Consumers can
 subscribe to Cellfire's mobile coupon service to receive the MerchantCircle
 discounts at Cellfire.com or by texting "mc" to 22888.
     About Cellfire
     Cellfire provides consumers with convenient discounts directly on their
 mobile phones. Cellfire is the first nationwide mobile coupon and discount
 offer service that allows consumers to easily access deals from brand-name
 merchants nationwide through their cell phone. Founded in January 2005,
 Cellfire is headquartered in San Jose, Calif. For more information or to
 download Cellfire, visit http://www.cellfire.com.
     About MerchantCircle
     Founded in 2005, MerchantCircle is the largest online network of small
 business owners in the nation, combining social networking with a
 customizable web listing that allows merchants to attract new customers.
 Over 225,000 merchants on the MerchantCircle network currently upload
 pictures, blog, build coupons, and newsletters, while also connecting with
 other business owners all over the country. MerchantCircle also gives
 business owners the power to manage their online reputation by aggregating
 reviews and increasing visibility across the web. MerchantCircle is located
 on Main St. in downtown Los Altos, Calif., and is funded by Rustic Canyon
 Partners, Scale Venture Partners and Disney's Steamboat Ventures. Learn
 more at http://www.merchantcircle.com.
 
 

SOURCE Cellfire, Inc.
    SAN JOSE, Calif., Sept. 26 /PRNewswire/ -- Cellfire, Inc. today
 announced a partnership with MerchantCircle, the fastest growing and
 largest online network of small business owners, to provide mobile coupon
 and discount offer access to the MerchantCircle community of more than
 200,000 local merchants. The partnership with Cellfire enables
 MerchantCircle businesses to provide additional savings opportunities to
 their mobile-savvy customers throughout the nation by extending their
 online advertised promotions to the mobile phone.
     "MerchantCircle businesses are serving consumers locally throughout the
 nation," said Doug Kilponen, vice president of business development at
 MerchantCircle. "When we looked to extend the reach of our merchants beyond
 online and traditional advertising to include mobile, we learned that only
 Cellfire had both the nationwide availability, as well as the ability to
 target locally, which is required to serve our merchant's customers."
     Examples of local savings that Cellfire users can now enjoy at
 participating MerchantCircle merchants nationwide include:
      -- Get a free entree with the purchase of another at Rio Loco in Memphis,
         TN
      -- Save $150 off dunk tank rental at USA Party Express in Mastic, NY
      -- Receive $100 off furnace or A/C installation with Witt Heating & A/C
         in Middletown, OH
      -- Get $1 off select smoothies at Euphoria Smoothies in Clinton, MS
     "Consumers like to save on their purchases whether at their favorite
 national chain or a local business," said Brent Dusing, CEO, Cellfire. "We
 are delighted to now offer Cellfire users the opportunity to save big at a
 tremendous variety of local MerchantCircle merchants throughout the country
 using their mobile phone."
     Cellfire is a free service that automatically delivers savings directly
 to consumers via their mobile phones, and provides frequently updated
 discounts specific to that consumer's geographic area. By clicking on a
 particular coupon or discount offer, consumers receive a unique redemption
 code that is presented at the time of the purchase. Unlike text-based
 offers, Cellfire's application-based service enables consumers to easily
 store, search and use many discounts across multiple merchants.
     National brand merchants offering discounts through Cellfire include
 Hardees, Papa Johns, Taco Bueno, and Virgin Megastores. Consumers can
 subscribe to Cellfire's mobile coupon service to receive the MerchantCircle
 discounts at Cellfire.com or by texting "mc" to 22888.
     About Cellfire
     Cellfire provides consumers with convenient discounts directly on their
 mobile phones. Cellfire is the first nationwide mobile coupon and discount
 offer service that allows consumers to easily access deals from brand-name
 merchants nationwide through their cell phone. Founded in January 2005,
 Cellfire is headquartered in San Jose, Calif. For more information or to
 download Cellfire, visit http://www.cellfire.com.
     About MerchantCircle
     Founded in 2005, MerchantCircle is the largest online network of small
 business owners in the nation, combining social networking with a
 customizable web listing that allows merchants to attract new customers.
 Over 225,000 merchants on the MerchantCircle network currently upload
 pictures, blog, build coupons, and newsletters, while also connecting with
 other business owners all over the country. MerchantCircle also gives
 business owners the power to manage their online reputation by aggregating
 reviews and increasing visibility across the web. MerchantCircle is located
 on Main St. in downtown Los Altos, Calif., and is funded by Rustic Canyon
 Partners, Scale Venture Partners and Disney's Steamboat Ventures. Learn
 more at http://www.merchantcircle.com.
 
 SOURCE Cellfire, Inc.