Retailer Blends Fashion with Technology for Innovative New Retail Experience

LOS ANGELES, Dec. 8 /PRNewswire/ -- Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark (Twitter name @MetroparkUSA) into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.

REVERB gives users the ability to interact with Metropark, whether they want to speak to their overall Metropark shopping experience, mention products they bought or are interested in, or simply have the instant gratification of seeing their tweets posted in real time.

On screen, Metropark REVERB uses a three-dimensional map to plot and display tweets mentioning Metropark. Each user mention contains profile location information that is reflected on an interactive globe. Metropark has seen tweets posted by users in the United States as well as China, South America and Europe. In addition to global reach, the possibilities of new customer reach are also significant. With REVERB, Metropark has the unique ability to reach potential customers, as those who tweet are in turn followed by others who may not be familiar with Metropark.

"We fully recognize the power that Twitter gives its users. We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience," said Metropark Chief Executive Officer, Renee Bell. "With hundreds of tweets mentioning Metropark over Thanksgiving weekend alone, we are excited by this opportunity to further interact with current and potential customers. We are actively listening and responding to all types of customer feedback in an innovative way."

Metropark has always focused on enhancing the retail experience. From its stunning store design that reflects strong influences found in the most stylish hotels, clubs, bars and street boutiques to custom music programming, weekly DJ appearances, and unmatched customer service, Metropark has created a unique shopping experience unlike any other. Metropark Chief Executive Officer, Renee Bell continued, "We are investing in the future and believe that customers are continually interested in different ways to shop -- and cutting edge technology will remain a key element of our retail strategy."

In addition to launching the Metropark REVERB Twitter interface, Metropark recently launched a dynamic iPhone app showcasing innovative new features previously unavailable on competitors' iPhone apps.

Metropark's product assortment features an unmatched mix of contemporary and street fashion apparel and accessories, including premium denim, designer tops, bags and belts, jewelry, watches and gifts. Metropark features sought after brands like OBEY, Crash & Burn, Betsey Johnson, Affliction, Monarchy, and premium denim brands like True Religion, Rock and Republic, Frankie B, MEK and Rock Revival.

ABOUT METROPARK

Metropark offers a high-energy shopping experience that is part store, part club and features a carefully edited assortment of fashion designers. Customers enjoy upbeat music videos viewable on large plasma screens throughout the store as well as live DJ performances on weekends, art installations and fashion shows. In addition to its online store at www.metroparkusa.com, Metropark operates stores in sixty-eight premier regional malls. For more information and future store openings, visit the company's website at www.metroparkusa.com or tweet us @MetroparkUSA.

Media Contacts:
Laura Bojanowski
Metropark
(323) 622-3720
laurab@metroparkusa.com

Chris Detert
American Rebel PR
(323) 656-5020
chris@americanrebelpr.com

SOURCE Metropark

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RELATED LINKS
http://www.metroparkusa.com