Mia Melon Launches Fashion-Forward, Yet Functional Outerwear for Women Next generation women's coats merge fashion and function for weatherproof protection from the elements
HALFMOON BAY, Canada, May 1, 2014 /PRNewswire-iReach/ -- On April 10, 2014 the team behind up-and-coming, Vancouver-based fashion brand Mia Melon launched a new line of stylish weatherproof outerwear for women. The new line of high-quality outerwear was inspired by the waterproofing process used by popular outdoor sporting apparel designers. It was important to the designers behind Mia Melon that the new line be functional, yet fashion forward.
Most outerwear made for women will protect wearers from the elements, at the cost of looking bulky and unfashionable. But Mia Melon aims to change that. They begin by sourcing fashionably-appealing exterior shell fabrics and adding a cozy micro fleece to the interior shell of each coat. Bonded between the two fabric layers is a waterproof and windproof poly membrane that functions similar to skin. A heat process treatment, known as DWR, is sprayed onto the fabric and then baked in a massive oven to ensure wearers are protected from the elements.
"We all know that functionality matters when it comes to weatherproof outerwear, but looking great never hurts," says Todd Listwin, CEO of Mia Melon. "Lots of time, effort and research goes into the theme and mood of each season's collection. We want you to choose Mia Melon coats because they look good, not just because they work so well in all types of weather."
Mia Melon's new collection includes five new coats, the Wanderer, Provocateur, Hunter, Nomad and Journey, that come in a variety of colors. Until now, all styles came in sizes XS to XL which run true to size. But now, Mia Melon is working on new size grades for sizes L and XL, adding more room in the chest and upper arm areas—these new sizes will now accommodate women in their early 20's and up. The Wanderer and Provocateur, the two most popular styles, also come in 2XL. Each coat has a different style and feature; the designers were sure to create something for everyone, creating the next generation of women's fashion outerwear.
The launch of this new outerwear line was supported by hundreds of women who are excited to get their hands on a new, fashionable coat that can be worn 60% of the year in the US and Canada. The collection is still trending among women and has even garnered the attention of fashion-conscious men, which has sparked Mia Melon designers' inspiration. The brand plans to come out with a men's line in the near future, based on the success of this new collection's launch.
To order Mia Melon's weatherproof outerwear today, visit http://bit.ly/MiaMelonKS. Like Mia Melon on Facebook and Follow Mia Melon on Twitter @Mia_Melon to stay up to date with the crowdfunding campaign and be the first to learn about new contests.
About Mia Melon
Mia Melon is a women's fashion brand, born out of Vancouver, Canada, an International hub for Indie music and West Coast fashion. Mia Melon has a growing presence with young, emerging female Indie Music artists who add their unique point of view to the Mia Melon brand. While trends and fabrics may vary each season, Vintage eras and Indie Music will always be at the forefront of Mia Melon's inspiration. For more information, visit www.miamelon.com.
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SOURCE Mia Melon