MIAMI, April 3 /PRNewswire/ -- A few years ago, after Ivette Cortiella
 reached 200 pounds, she knew it was time to take dramatic action.
     It didn't take much effort to realize she wasn't alone. After extensive
 research on the growing obesity epidemic, notably among America's children and
 teens, Ivette changed her own lifestyle, lost 70 pounds, and started a company
 with a precise mission: fight fat.
     Cortiella's personal experience prompted her to found Superfits
 (http://www.superfits.net), crusading to heighten awareness about the dangers
 of being overweight - and provide solutions to help people change their
 lifestyle and attain a healthy weight. She says, "The primary goal of
 Superfits is to introduce the healthy lifestyle concept to children ages 5-17.
 We also designed programs for adults to help them get back into a 'healthy'
 mode.
     "I know my approach works," continues Cortiella, company President and
 CEO. "I spent years engaged in unhealthy eating habits and lacked the
 motivation to exercise. But I'm proof that once you're committed to tackling
 the problem, my multi-tiered approach can have positive results. Best of
 all, it's a strategy that involves the entire family and is home-based."
 
     Obesity: A Growing Epidemic
     In the last 30 years, the number of overweight children in the U.S. has
 doubled. About 30 percent of children ages 6-19 are overweight, and of these,
 15 percent are obese. Studies show that excess weight in childhood is an
 indicator of obesity in adulthood. Childhood obesity can lead to such physical
 problems as heart and circulatory diseases, high blood pressure, sleep
 disorders, diabetes, and orthopedic issues. Not as obvious - but just as
 serious - children who are teased about their weight may develop more serious
 eating disorders, low self-esteem and clinical depression.  Besides the
 personal price, obesity-related issues cost billions of dollars in medical
 care and lost wages.
 
     A Multi-Tiered Approach
     Cortiella quotes experts who say that a key first step to addressing the
 issue is for parents to recognize the problem. Then they should partner with
 their children in a balanced program of diet, exercise, behavior modification,
 and, if prescribed by a doctor, use supplements and prescription drugs.
 Ongoing positive reinforcement is crucial.
     Superfits' unique educational focus targets parents, children and health
 care professionals, with an emphasis on overall lifestyle changes for the
 whole family. Through its website, Superfits offers a wealth of nutrition,
 exercise and lifestyle information, along with home fitness programs
 like "Little Kickers" for ages 5-12, and "Teen Heat" for ages 13-17. Both
 programs include packages of videos, multivitamins, meal plans/menu guides,
 posters, and reminder wristbands. T-shirts and backpacks with Superfits logos
 are also available.
     Superfits is also seeking to extend its reach nationally through media,
 corporate, agency and school sponsorship opportunities. Upcoming events
 include educational booths and appearances by Superfits' mascot, Healthy
 Harry, at the Total Health & Fitness Expo on April 23 in Coconut Grove and
 the Health & Fitness Expo in Miami Beach on April 29-30. More information on
 Superfits events can be found at http://www.superfits.net/events.php.
     Cortiella is living proof that each of us has a beautiful swan within.
 Armed with a strategic plan, attitude modification, and ongoing positive
 reinforcement, even children can see results that will translate into a
 longer, healthier, happier lifetime.
 
      Contact:
 
      Ivette Cortiella
      Superfits Enterprises Inc.
      866-92-BE-FIT (866-922-3348)
      ivettec@superfits.net
 
     This release was issued through eReleases(TM).  For more information,
 visit http://www.ereleases.com.
 
 

SOURCE  Superfits Enterprises Inc.

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