Michael J. Pohl Named Jinni CEO Industry veteran takes helm at award-winning semantic discovery engine for entertainment

YEHUD, Israel and PORTLAND, Ore., Sept. 30 /PRNewswire/ -- Jinni, an innovative search and recommendation service for premium video content, today announced the appointment of Michael J. Pohl as chief executive officer. Pohl brings 25 years of telecommunications industry experience, and a decade of focus on next-generation services such as on-demand and advanced advertising.

"Mike is respected for his ability to really understand the business ramifications of new technologies," said Yosi Glick, Jinni co-founder and president. "We believe Jinni's holistic approach, combining semantic search, personalized recommendations, and innovative taste profiling, will redefine entertainment discovery. Mike is the perfect choice to help us bring this solution to market."

Jinni's solution addresses today's entertainment challenges in sifting through large, on-demand entertainment libraries and consumer expectations for a personalized experience. Jinni powers an intuitive and flexible discovery process that helps consumers find what fits their moods and personal tastes at that moment. The software-as-a-service (SaaS) solution includes hosted services and application programming interfaces (APIs) to enable content discovery on PCs, set-top boxes and game consoles.

"Content discovery today is based on keywords searches that don't factor in the personal and emotional aspects of what a consumer wants to watch," said Pohl. "Jinni's intelligent approach, based on proprietary algorithms, reflects the way people think and talk about entertainment, and shifts the spotlight from rigid categories and keyword search to results that match a real consumer's tastes. For example, a search for "funny action movie with a surprise twist" or "smart love story" will yield real results."

"Our taste engine also creates a unique model of the consumer's likes and dislikes, which is the basis for recommendations and a highly personalized experience," continued Pohl. "For example, Jinni can tell that I like clever gangster movies about cons and scams, as well as witty urban romantic movies about opposites that attract."

Jinni's capabilities were showcased in several partnerships at the recent IBC 2009 show in Amsterdam. NDS demonstrated bringing content discovery to a linear Hollywood movie channel by enabling customers to get recommendations for more movies like one they've seen and enjoyed. Jinni collaborated with OpenTV to bring next-generation search and recommendation functionality to the television allowing viewers to find content across multiple sources as well as get programming recommendations based on personal tastes, taking the headache out of choosing what to watch on TV. SeaChange International demonstrated advanced Jinni features running on its TV Navigator middleware platform, allowing customers to search and navigate in an intuitive interface with a solution optimized for TVs, PCs and mobile devices.

Pohl has a history of working with service providers to bring new products to market, dating back to introducing the first network Personal Video Recording Technology. He currently serves on the Board of Directors at Ascent Media Corporation (Nasdaq: ASCMA) and BigBand Networks, Inc. (Nasdaq: BBND). Pohl was President of the Global Strategies Group at C-COR, Inc. (Nasdaq: CCBL) where he oversaw worldwide sales, marketing, product management and global strategy. Prior to C-COR, he served as President and Chief Executive Officer of nCUBE Corporation. Pohl held executive positions at SkyConnect, Douglas Communications Corporations and at ARRIS Group as Vice President/General Manager of the On-Demand Systems Division.

In 2009, Jinni was selected as a Red Herring 100 Europe winner, an OnHollywood 100 winner, a Plugg Startup Rally winner, a SXSW Web Awards nominee, a TechCrunch Europas nominee and was named the best recommendation engine on the web by CNET. In September, Jinni won the Outstanding Achievement in web development WebAward presented by the Web Marketing Association.

About Jinni Media, Ltd

Jinni Media, Ltd offers a semantic discovery service for premium video content that increases content consumption and viewer satisfaction. Jinni's intelligent solution, combining semantic search, personalized recommendations, and innovative taste profiling, is based on content genetics and user psychographics. Jinni helps consumers find movies and shows on the web, TV or mobile devices that match their personal moods and tastes. To see the solution at work, visit www.jinni.com.

SOURCE Jinni Media, Ltd



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