LANSING, Mich., May 26 /PRNewswire/ -- With the summer season's first
holiday weekend about to begin, Travel Michigan reports that interest in
Michigan tourism destinations has reached an all time high. Michigan.org
records indicate that a record 31,986 visitors clicked on
http://www.michigan.org yesterday (May 25, 2005) to find information on
Michigan travel and tourism. That is an average of about 2.7 visitor sessions
per second! The previous record of 25,068 sessions -- set Monday, May 23,
2005 -- lasted only two days.
This week of records on http://www.michigan.org closely follows a series
of aggressive, integrated marketing and public relations campaigns for summer
2005 in Michigan.
"We view this as a clear and important signal that people are looking to
Michigan for their leisure travel," said George Zimmermann, Senior Vice
President of Travel Michigan. "We know from independent research that 65
percent of consumers who use http://www.michigan.org for tourism information,
then travel to and within Michigan. We believe our efforts inside and outside
of Michigan are making a substantial difference."
Visitors spend $16 billion annually traveling in Michigan, generating $853
million in state taxes. More than 182,000 people are employed in Michigan's
tourism industry. As Michigan's second largest industry, tourism is vital to
the state's economy, particularly in light of the many challenges currently
facing the manufacturing sector.
State-funded tourism promotion efforts produce an astounding return on
investment; they generate $3.27 in tax revenue for the state for every $1
spent on tourism promotion, according to a recent study conducted by Longwoods
Michigan.org remains the primary source for travel inquiries received by
Travel Michigan, including contact made by calling 888-78-GREAT or at one of
the state's 13 Welcome Centers.
Travel Michigan launched its first web site in December 1995. Since then,
http://www.michigan.org has become an increasingly popular source for Michigan
travel information. The site offers advanced capabilities such as allowing
visitors to search for Michigan tourism activities by interest or location.
Web visitors can also sign up for a free monthly e-Newsletter featuring
Michigan destinations, events, attractions, deals and discounts.
Consumer interest in Michigan as a vacation destination continues to grow.
Michigan.org is the one-stop shop for Michigan travel information, featuring
more than 8,000 attractions, events, hotels, resorts, restaurants and other
Travel Michigan, a division of the Michigan Economic Development
Corporation, is the State of Michigan's official agency for the promotion of
tourism. Travel Michigan markets the state's tourism industry and provides
valuable visitor information services. For more information on traveling in
the State of Michigan, visit the official travel Web site at
http://www.michigan.org , or call (888) 78-GREAT.
SOURCE Travel Michigan