Michigan.org Kicks Off Summer With Web Record

Visitors to michigan.org for travel information hits all-time high

May 26, 2005, 01:00 ET from Travel Michigan

    LANSING, Mich., May 26 /PRNewswire/ -- With the summer season's first
 holiday weekend about to begin, Travel Michigan reports that interest in
 Michigan tourism destinations has reached an all time high.  Michigan.org
 records indicate that a record 31,986 visitors clicked on
 http://www.michigan.org yesterday (May 25, 2005) to find information on
 Michigan travel and tourism.  That is an average of about 2.7 visitor sessions
 per second!  The previous record of 25,068 sessions -- set Monday, May 23,
 2005 -- lasted only two days.
     This week of records on http://www.michigan.org closely follows a series
 of aggressive, integrated marketing and public relations campaigns for summer
 2005 in Michigan.
     "We view this as a clear and important signal that people are looking to
 Michigan for their leisure travel," said George Zimmermann, Senior Vice
 President of Travel Michigan.  "We know from independent research that 65
 percent of consumers who use http://www.michigan.org for tourism information,
 then travel to and within Michigan.  We believe our efforts inside and outside
 of Michigan are making a substantial difference."
     Visitors spend $16 billion annually traveling in Michigan, generating $853
 million in state taxes.  More than 182,000 people are employed in Michigan's
 tourism industry.  As Michigan's second largest industry, tourism is vital to
 the state's economy, particularly in light of the many challenges currently
 facing the manufacturing sector.
     State-funded tourism promotion efforts produce an astounding return on
 investment; they generate $3.27 in tax revenue for the state for every $1
 spent on tourism promotion, according to a recent study conducted by Longwoods
     Michigan.org remains the primary source for travel inquiries received by
 Travel Michigan, including contact made by calling 888-78-GREAT or at one of
 the state's 13 Welcome Centers.
     Travel Michigan launched its first web site in December 1995.  Since then,
 http://www.michigan.org has become an increasingly popular source for Michigan
 travel information.  The site offers advanced capabilities such as allowing
 visitors to search for Michigan tourism activities by interest or location.
 Web visitors can also sign up for a free monthly e-Newsletter featuring
 Michigan destinations, events, attractions, deals and discounts.
     Consumer interest in Michigan as a vacation destination continues to grow.
 Michigan.org is the one-stop shop for Michigan travel information, featuring
 more than 8,000 attractions, events, hotels, resorts, restaurants and other
 tourism-related businesses.
     Travel Michigan, a division of the Michigan Economic Development
 Corporation, is the State of Michigan's official agency for the promotion of
 tourism.  Travel Michigan markets the state's tourism industry and provides
 valuable visitor information services.  For more information on traveling in
 the State of Michigan, visit the official travel Web site at
 http://www.michigan.org , or call (888) 78-GREAT.

SOURCE Travel Michigan