MICROS Enables Louvre Hotels Group to Connect Directly to Google
COLUMBIA, Md., March 5, 2013 /PRNewswire/ -- MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce the release of a certified MICROS interface for Louvre Hotels Group. This interface allows Louvre Hotels Group to display price and availability information next to its hotel listings in Google search results, Google Maps and Places pages, and Google Hotel Finder. As this capability is live, this valuable data is now available to the global Google audience.
Louvre Hotels Group, a longtime customer of MICROS, can now interact with Google to drive direct reservation traffic for its Premiere Classe, Kyriad and Campanile brands. The MICROS interface technology facilitates real-time updates from the Louvre hotel system to the Google sites. This allows Google to present accurate hotel inventory and prices together with various search results and a direct link into the hotels MICROS OPERA booking engine, resulting in direct business from user searches.
"This new connectivity provides a strategic competitive advantage for Louvre Hotels Group hotel properties," stated Thierry Guiraudios, SVP Information Systems.
Chinmai Sharma, VP Revenue and Distribution for Louvre Hotels Group added, "Connecting with a global technology company such as Google through the MICROS OPERA platform makes it very easy for participating hotels to reach the end customer. Now our hotels can offer best rates and availability directly to our guests who can book with confidence on our brand websites."
"We are pleased that one of our long-term hotel clients has successfully launched this innovative connection to Google," stated Peter Agel, Senior Vice President, eCommerce and Strategic Solutions, Europe, Africa, and Middle-East. "This advanced interface technology with Google is now available for all MICROS hotel clients worldwide. By providing a standardized interface technology to partners offering outstanding hotel search services such as Google, MICROS can better support customer behavior that is leaning heavily towards such generic search platforms. We are happy to contribute to the success of Louvre Brands like Kyriad, Campanile and Premiere Classe, by allowing these hotels to generate more business directly from consumers."
About Louvre Hotels Group
Louvre Hotels Group is a Groupe du Louvre subsidiary and is managed by Pierre-Frederic Roulot. It was established in 1976 and since 2005 has been owned by Starwood Capital Group.
In July 2009 Louvre Hotels joined forces with the Golden Tulip Hospitality Group, when Starwood Capital took over the latter. This move propelled Louvre Hotels Group (Louvre Hotels & Golden Tulip) to the position of a key player in the international hotel industry with more than 1,100 hotels, representing a total capacity of over 88,000 rooms in 42 countries.
Louvre Hotels Group operates six clearly differentiated hotel brands, ranging from 1 to 5 stars: Premiere Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 370,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions for more than 30,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality for more than 150,000 retail stores worldwide and 17,000 Fuel and Convenience stores. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to firstname.lastname@example.org. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.
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SOURCE MICROS Systems, Inc.