Microsoft Acquires Mobile Advertising Pioneer ScreenTonic

ScreenTonic's mobile ad serving and management expertise increase

advertiser opportunity across Microsoft Digital Advertising Solutions.

May 03, 2007, 01:00 ET from Microsoft Corp.

    REDMOND, Wash., May 3 /PRNewswire-FirstCall/ -- Microsoft Corp.
 (Nasdaq:   MSFT) today announced it has agreed to acquire ScreenTonic SA, a
 Europe-based mobile advertising pioneer, in a move that combines the
 breadth of Microsoft(R) Digital Advertising Solutions offerings with the
 mobile expertise and industry relationships of ScreenTonic to help
 advertisers reach a global audience of mobile users. ScreenTonic's mobile
 solutions provide advertisers with a complete range of ad formats, from
 display to text, as well as ad management and reporting capabilities, while
 serving the needs of mobile operators and independent publishers equally.
 ScreenTonic will continue to operate out of its current headquarters in
 Paris. Financial details of the acquisition were not disclosed.
     (Logo: )
     The Opportunity for Advertisers
     The acquisition of ScreenTonic, in addition to Microsoft's work with
 industry groups such as the Mobile Marketing Association and the
 Interactive Advertising Bureau, will be an extension of Microsoft's
 commitment to connect advertisers with their target audiences at home, at
 work and on the go across multiple digital devices such as PCs, Xbox(R)
 video game systems and mobile phones.
     "The mobile Internet is an extraordinary vehicle for brands to connect
 with their target audiences, because devices like cell phones enable
 interaction to take place virtually anywhere or anytime," said Steve
 Berkowitz, senior vice president of the Online Services Group at Microsoft.
 "The acquisition of ScreenTonic will be part of our long-term strategy to
 deliver ad experiences that map to the environment. Together, we will be
 able to provide relevant ads where consumers are, when they are actively
 engaged and communicating."
     The Commitment to Mobile Operators
     Berkowitz said it is important for Microsoft to deliver ad experiences
 that are mutually beneficial to publishers, mobile operators and consumers
 alike. ScreenTonic has relationships with some of the largest mobile
 operators in Belgium, France and the U.K.
     "Mobile advertising is expected to experience tremendous growth over
 the next five years," said Didier Kuhn, CEO and co-founder of ScreenTonic.
 "We are very excited to expand our presence in this exciting marketplace
 with Microsoft. We're confident that the combined strengths, services
 expertise and talent of our companies will deliver a great experience for
 advertisers, publishers and mobile operators alike."
     About MSN and Windows Live
     MSN(R) attracts more than 465 million unique users worldwide per month.
 With localized versions available globally in 42 markets and 21 languages,
 MSN is a world leader in delivering compelling programmed content
 experiences to consumers and online advertising opportunities to businesses
 worldwide. Windows Live(TM), a comprehensive set of personal Internet
 services and software, is designed to bring together in one place all the
 relationships, information and interests people care about most, with
 enhanced safety and security features across their PC, devices and the Web.
 MSN and Windows Live will be offered alongside each other as complementary
 services. Some Windows Live services entered an early beta phase on Nov. 1,
 2005; these and future beta updates can be found at
 Windows Live is available at MSN is located on the Web
 at MSN worldwide sites are located at
     About Microsoft Digital Advertising Solutions
     Microsoft Digital Advertising Solutions encompasses a robust set of
 global advertising products and services designed to effectively connect
 advertisers with their target audiences across multiple digital lifestyle
 touch points. Advertisers can actively engage with a global audience of
 more than 465 million unique users per month across the MSN network, as
 well as millions more consumers through Windows Live, Xbox LIVE(R),
 Microsoft Office Online and Live Search. More information about Microsoft
 Digital Advertising Solutions is available at
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software,
 services and solutions that help people and businesses realize their full
     NOTE: Microsoft, Xbox, MSN, Windows Live and Xbox LIVE are trademarks
 of the Microsoft group of companies.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.

SOURCE Microsoft Corp.