Microsoft Developing Web's Largest Advertising Network

Ad Testing Begins on Office Live, Windows Live Mail and MSN Spaces

Mar 15, 2006, 00:00 ET from Microsoft Corp.

    REDMOND, Wash., March 15 /PRNewswire-FirstCall/ -- Microsoft Corp.
 (Nasdaq:   MSFT) today announced it has begun testing display advertisements
 across Microsoft(R) Office Live, Windows Live(TM) Mail and MSN(R) Spaces. The
 multimarket tests include advertisements from such global companies as
 Coca-Cola Brazil, JCPenney Co. Inc. and Monster Worldwide Inc. and mark the
 beginning of providing advertisers with broader access to Microsoft's valuable
 online audience. This effort will help generate revenue to provide consumers
 with a wide array of free and low-cost online services such as Web hosting,
 e-mail and Web services.
     (Logo: )
     "Advertising is a very important business model for Microsoft worldwide
 because an increasing number of advertisers are becoming more global," said
 Joanne Bradford, corporate vice president for Global Sales and Marketing at
 Microsoft. "With ad-supported software opportunities, we're able to offer
 great services at low or no cost for our consumers and a vast ecosystem for
     Top Brands Test Ads With Microsoft Worldwide
     Coca-Cola Brazil, JCPenney and Monster Worldwide are among the 20 global
 marketers participating in the initial ad tests. The results of the multiple
 ad formats being tested will help determine which ad offerings provide the
 best return on investment for marketers while adding value to the consumer
     "Taking part in the Windows Live Mail beta program is something that
 perfectly matches Coca-Cola's day-by-day attitude," said Monica Horcades,
 marketing director for Coca-Cola Brazil. "We understand that one of the most
 important roles of a global brand like us is to believe, support and stimulate
 innovation in communication of all kinds, especially on the Web. Coca-Cola has
 always been a pioneer on talking to young people wherever and whenever they
 are. It's in our brand's DNA. And we believe that Windows Live Mail is going
 to be a great way to do that."
     Windows Live display ads are currently being tested in MSN Spaces in
 Australia and Italy, and Windows Live Mail display ads are being tested in
 various markets across the world including Australia, Brazil, Canada, China,
 France, Germany, Italy, Spain, the United Kingdom and the United States.
 Office Live display ads are initially being tested in the U.S. and immediately
 sold out of their available openings for beta advertisers. Tests will continue
 on these and other Microsoft sites and services throughout 2006, while
 additional research is underway with approximately 100 advertisers in nine
 markets to verify advertisers' needs and best practice advertising solutions
 for Windows Live.
     Taking the Next Step
     In November 2005, Microsoft outlined its Windows Live and Office Live
 online services vision and highlighted an advertising network in which
 marketers would be able to create more meaningful connections with customers
 while providing advertisers with the unique opportunity to connect with a new
 and highly coveted audience, which includes small-business owners.
     Microsoft will continue to invest heavily in, as well as continue
 to explore new advertising opportunities on,,, the Xbox Live(R) service, Internet Protocol television (IPTV),
 mobile devices and other Microsoft properties.
     About Microsoft Office Live
     Microsoft Office Live offerings range from free domain name, Web site and
 company e-mail accounts that are advertising-supported to more comprehensive
 services available on a subscription-fee basis. The offerings can be
 especially attractive to companies with 10 or fewer employees, which typically
 lack in-house technical resources or the budget to keep an IT person on staff.
 Microsoft Office Live Basics, Microsoft Office Live Essentials and Microsoft
 Office Live Collaboration are being offered free of charge to customers during
 the beta program. Customers interested in participating in the beta program
 are invited to register online at . Microsoft
 expects to release final public versions of all three Microsoft Office Live
 services in late 2006. The beta program is currently only available to U.S.
     About MSN and Windows Live
     MSN attracts more than 465 million unique users worldwide per month. With
 localized versions available globally in 42 markets and 21 languages, MSN is a
 world leader in delivering compelling programmed content experiences to
 consumers and online advertising opportunities to businesses worldwide.
 Windows Live, a new set of personal Internet services and software, is
 designed to bring together in one place all the relationships, information and
 interests people care about most, with enhanced safety and security features
 across their PC, devices and the Web. MSN and Windows Live will be offered
 alongside each other as complementary services. Some Windows Live services
 entered an early beta phase on Nov. 1, 2005; these and future beta updates can
 be found at . MSN is located on the Web at . MSN worldwide sites are located at .
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and solutions that help people and businesses realize their full potential.
     NOTE:  Microsoft, Windows Live, MSN and Xbox Live are either registered
 trademarks or trademarks of Microsoft Corp. in the United States and/or other
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.

SOURCE Microsoft Corp.