Microsoft Teams With MTV to Provide Exclusive Sneak Peek at the Debut of the Next-Generation Xbox Elijah Wood and The Killers Will Host Half-Hour Global Premiere with a

Performance from The Killers, Airing Exclusively on MTV Channels Around the

World May 12 and 13

    NEW YORK, April 11 /PRNewswire-FirstCall/ -- MTV: Music Television and
 Microsoft Corp. (Nasdaq:   MSFT) today announced a global marketing alliance to
 unveil the next-generation Xbox(R) video game system on MTV channels in the
 United States, Asia Pacific and Europe, all within a 24-hour window -- a first
 for the video game industry. The highly anticipated console will be revealed
 to video game fanatics, music lovers and MTV viewers via a high-energy
 half-hour program titled "MTV Presents: The Next Generation Xbox Revealed."
 The special will be hosted by entertainment icon, seasoned gamer and Xbox
 fanatic Elijah Wood, known globally for the Academy Award-winning "Lord of the
 Rings" trilogy. Island Records' renowned Las Vegas rockers The Killers will
 deliver electrifying performances throughout the special. The global broadcast
 will premiere Thursday, May 12, at 9:30 p.m. EDT in North America and on
 Friday, May 13 in other regions around the globe (local air times below).
     (Logo: )
     Viewers will get an exclusive look at the Xbox vision for the next
 generation -- one that ensures that the user experience is always connected,
 always personalized and always in high definition. The special will feature
 never-before-seen, action-packed gameplay of future Xbox games, a peek into
 the future of the Xbox Live(TM) online gaming service, backstage celebrity
 interviews and exclusive insider footage on the making of the next-generation
     The inside look at the next-generation Xbox will continue at,
 where after the special, viewers will find extended event coverage including
 behind-the-scenes video, photos and other special extras. will also
 provide ongoing in-depth coverage of the next-generation Xbox highlighting the
 latest news, product details and previews of hot next-generation games.
     "We recognize and celebrate our viewers' passion for gaming and are
 excited to be working with Microsoft to launch such a significant
 entertainment product," said John Shea, executive vice president, Integrated
 Marketing and Sponsorship Development, MTV Networks Music Group. "We're proud
 that Microsoft considers MTV the premier global network to launch its new Xbox
 gaming console and reveal the first look to MTV viewers around the world."
     "Just as MTV revolutionized the way the world experiences music, the next-
 generation video game console from Xbox will spark a revolution in how
 consumers experience games and other forms of digital entertainment," said
 Peter Moore, corporate vice president of worldwide marketing and publishing
 for Xbox at Microsoft. "We are ecstatic about our alliance with MTV and
 unveiling a video game platform in a way that has never been done."
     "MTV Presents: The Next Generation Xbox Revealed" will be broadcast around
 the world. Local market times are as follows:
     North America:   Thursday, May 12, at 9:30 p.m. (21:30)
     Japan/Asia:      Friday, May 13, at 11:30
     Europe:          France:       Friday, May 13, at 19:00
                      Germany:      Friday, May 13, at 19:00
                      Italy:        Friday, May 13, at 23:30
                      Netherlands:  Friday, May 13, at 19:30
                      Poland:       Friday, May 13, at 21:00
                      Portugal:     Friday, May 13, at 20:00
                      Romania:      Friday, May 13, at 20:00
                      Scandinavia:  Friday, May 13, at 22:00
                      Spain:        Friday, May 13, at 21:30
                      U.K.:         Friday, May 13, at 20:00
                      Australia:    Friday, May 13, at 19:00
     About MTV
     MTV Networks, a unit of Viacom International Inc., is one of the world's
 leading creators of programming and content across all media platforms. MTV
 Networks, with 100 channels worldwide, owns and operates the following
 television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
 13 digital services, all of these networks are trademarks of MTV Networks. MTV
 Networks connects with its audiences through its robust consumer products
 businesses and its more than 80 interactive properties worldwide, including
 online, broadband, wireless and interactive television services and also has
 licensing agreements, joint ventures and syndication deals whereby all of its
 programming services can be seen worldwide.
     MTV Networks launched its first international channel, MTV Europe, in
 1987. Since that time, the company's international operation has expanded to
 every region of the globe, owing much of its success to a pioneering strategy
 of using local management teams to create and market programming that connects
 with local audiences. The company's holdings also include locally operated Web
 sites worldwide, as well as mobile entertainment, publishing, home
 entertainment, radio, recorded music, licensing and merchandising, and feature
 film divisions, MTV Films and Nick Movies.
     About Xbox
     Xbox ( ) is the video game system from Microsoft that
 brings people together for the most exhilarating game and entertainment
 experiences. Xbox delivers an expansive collection of breakthrough games,
 powerful hardware and the unified Xbox Live online service. The tag line,
 "It's good to play together," captures the spirit of Xbox as the social hub of
 the new digital entertainment lifestyle. Xbox is now available in North
 America, Asia, Europe and Australia.
     About Xbox Live
     A new frontier in imagination and extraordinary interaction, Xbox Live
 offers rich online gameplay. The world's only unified global online console
 games service, Xbox Live is continuously innovating to provide members with
 unparalleled experiences. This unique service unites gamers in a dynamic
 community where they can experience the best online games, exclusive
 programming and continuous downloadable content. Xbox Live launched in the
 United States in November 2002 and is available in 24 countries. Gamers can
 visit for more information.
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and solutions that help people and businesses realize their full potential.
     NOTE:  Microsoft, Xbox and Xbox Live are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.

SOURCE Microsoft Corp.

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