Microsoft to Unveil Global Advertising Brand Strategy at Advertising Week

Corporate Vice President Joanne Bradford to announce launch of Microsoft

Digital Advertising Solutions.

Sep 25, 2006, 01:00 ET from Microsoft Corp.

    NEW YORK, Sept. 25 /PRNewswire-FirstCall/ -- At Advertising Week 2006,
 Microsoft Corp. (Nasdaq:   MSFT) will announce the worldwide launch of
 Microsoft(R) Digital Advertising Solutions in a move that combines the
 company's broad set of global advertising products and services into a
 unified offering for advertisers. Microsoft Digital Advertising Solutions
 is designed to connect advertisers with their target audiences across such
 devices as PCs, Xbox(R) video game systems, Web-enabled mobile phones and
 personal digital assistants (PDAs).
     (Logo: )
     Joanne Bradford, corporate vice president of global sales and marketing
 and chief media revenue officer at Microsoft, said Microsoft Digital
 Advertising Solutions is a response to one of advertisers' key challenges.
 "As today's consumers spend more and more time online across various
 digital devices like mobile phones and video games, advertisers are finding
 they can no longer reach their entire target audience by advertising on a
 single medium," she said. "Microsoft is uniquely positioned because of our
 extensive global audience, high level of consumer engagement, and engaging
 ad opportunities across Microsoft's platform to connect advertisers with a
 million different audiences of one. We're addressing the reality of media
 fragmentation and enabling advertisers to get back to what they do best:
 creating engaging and creative ads."
     Microsoft Digital Advertising Solutions offers advertisers the ability
 to reach more than 465 million consumers each month across the MSN(R)
 network and millions more through Windows Live(TM), Xbox Live(R) and Office
 Online. Microsoft's advertising portfolio extends its reach across some of
 Microsoft's latest releases such as Live Search and Live Local Search,
 through relationships such as those with Facebook, and the acquisition of
 in-game advertising pioneer Massive Inc.
     "Microsoft's advertising business is growing quickly and becoming more
 sophisticated," Bradford said. "It is our responsibility to clearly
 articulate to advertisers how they can apply our broad set of assets and
 relationships to reach consumers across the many digital touch points of
 their day."
     More information about Microsoft Digital Advertising Solutions is
 available at .
     About Microsoft Digital Advertising Solutions
     Microsoft Digital Advertising Solutions encompasses a robust set of
 global advertising products and services designed to effectively connect
 advertisers with their target audiences across multiple digital lifestyle
 touch points. Advertisers can actively engage with a global audience of
 more than 465 million unique users per month across the MSN network, as
 well as millions more consumers through Windows Live, Xbox Live, Office
 Online and Live Search. More information about Microsoft Digital
 Advertising Solutions is available at .
     About MSN and Windows Live
     MSN attracts more than 465 million unique users worldwide per month.
 With localized versions available globally in 42 markets and 21 languages,
 MSN is a world leader in delivering compelling programmed content
 experiences to consumers and online advertising opportunities to businesses
 worldwide. Windows Live, a new set of personal Internet services and
 software, is designed to bring together in one place all the relationships,
 information and interests people care about most, with enhanced safety and
 security features across their PC, devices and the Web. MSN and Windows
 Live will be offered alongside each other as complementary services. Some
 Windows Live services entered an early beta phase on Nov. 1, 2005; these
 and future beta updates can be found at . Windows
 Live is available at . MSN is located on the Web at . MSN worldwide sites are located at .
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software,
 services and solutions that help people and businesses realize their full
     NOTE: Microsoft, Xbox, MSN, Windows Live and Xbox Live are either
 registered trademarks or trademarks of Microsoft Corp. in the United States
 and/or other countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.

SOURCE Microsoft Corp.