Mikawaya Gives Away Mochi Ice Cream Samples for Halloween

LOS ANGELES, Oct. 19 /PRNewswire/ -- On October 31, Mikawaya, the original creator of Mochi Ice Cream, will give away FREE 2oz. Mochi Ice Cream samples with the purchase of a pastry, drink, gelato or gift box. Samples are limited to one per person and are available at 3 retail stores in Southern California. The giveaway, coordinated with Halloween, is part of an effort to take Mochi Ice Cream mainstream. Coupons are available online at http://www.mochiicecream.com and on the Mochi Ice Cream Facebook page.

"Offering samples on Halloween is Mikawaya's way of joining in one of America's favorite pastimes, trick or treating," Frances Hashimoto, President of Mikawaya, stated. Participants and spectators can visit any one of the 3 retail locations to receive their free sample. The 3 locations are: The Japanese Village Plaza at 118 Japanese Village Mall, Los Angeles, CA 90012; Little Tokyo Square at 333 S. Alameda St., Los Angeles, CA 90013; and, Pacific Square Gardens at 1330 W. Redondo Beach Blvd., Gardena, CA 90247.

Mochi Ice Cream coupons and online purchase are available at http://www.mochiicecream.com. (Bulk orders are available for restaurants, grocery stores or other vendors.) Mochi Ice Cream can also be found in select grocery stores such as Trader Joe's, Bristol Farms, Gelson's, and select Ralph's, Albertson's, Jensen's and HOWS Markets. By the first quarter of 2010, Mochi will expand its product line, introducing a new 2-pack in convenience stores. For more information on Mochi Ice Cream, free samples, the website or new distribution, call Nurit Kotick at 626-768-7602 or visit http://www.mochiicecream.com.

Mikawaya is a 100-year-old family run business that specializes in the creation of fine Japanese pastries and desserts. Run by Frances Hashimoto and her husband Joel Friedman, Mikawaya offers snack and dessert-lovers alike an alternative to traditional ice cream. Mochi Ice Cream combines a well-known and loved dessert, ice cream, with a chewy, marshmallow-type dough.

Press Contact: Nurit Kotick, 626.768.7602, nuritk@kotick.com

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SOURCE Mikawaya

RELATED LINKS
http://www.mochiicecream.com