Millennium Hotels and Resorts Announces Rebranding of 12 Regal Hotels as of April 9
Renaming Follows $70 Million System-wide Renovation Program
WASHINGTON, April 6 /PRNewswire/ -- Culminating a year-long repositioning, renovation and brand building campaign, Millennium Hotels and Resorts has announced the renaming of its Regal hotel properties to Millennium as of April 9, 2001. Millennium Hotels and Resorts, which acquired Regal in 1999, is the North American unit of London-based Millennium and Copthorne Hotels plc, one of the top 15 hotel companies in the world. As of April 9, Millennium Hotels and Resorts include: Millennium Hotel, Anchorage -- formerly the Regal Alaskan Millennium Bostonian Hotel, Boston -- formerly the Regal Bostonian Millennium Hotel, Boulder -- formerly the Regal Harvest House Millennium Knickerbocker Hotel, Chicago -- formerly the Regal Knickerbocker Millennium Hotel, Cincinnati -- formerly the Regal Cincinnati Millennium Hotel, Durham -- formerly the Regal University Millennium Biltmore Hotel, Los Angeles -- formerly the Regal Biltmore Millennium Hotel, Minneapolis -- formerly the Regal Minneapolis Millennium Hotel, New York, Broadway -- formerly the Millennium Broadway Millennium Hotel, New York, UN Plaza -- formerly the Regal UN Plaza Millennium Hotel, St. Louis -- formerly the Regal Riverfront Millennium Resort, Scottsdale, McCormick Ranch -- formerly Regal McCormick Ranch In addition, following a major reservations linkup, consumers can book accommodations at any Millennium Hotels in the United States, Australia, France, Indonesia, New Zealand, the Philippines and the United Kingdom, and at Copthorne Hotels in France, Germany, Malaysia, New Zealand, Singapore and the United Kingdom by calling a new toll free reservation and information number 866-866-8086. Millennium's rebranding of the Regal properties follows a $70 million system-wide renovation program. The project reflects the significant upgrading of the hotels and Millennium's investment in becoming a major player in the American four-star hotel market. Renovations include property guestrooms and public spaces, new facilities and expanded offering of club floors and accommodations. One centerpiece of Millennium's renovation program is the conversion of guestrooms at several hotels (St. Louis, Cincinnati, Minneapolis, United Nations) into Millennium Classic rooms, based on the highly successful model used in the company's Millennium Hotel, New York, Broadway in Times Square. Millennium Classic rooms have the feel of a contemporary, upscale residential apartment, with a friendly but sophisticated ambience. Neutral tones are punctuated with bright accents and liberal use of light-colored English Figured Sycamore wood in a large headboard covering almost an entire wall, as well as in the casework to lend a restful air. Telecommunications technology and lighting, especially in the uplit glass bathroom vanity, are installed to be highly functional without detracting from a cozy, warm atmosphere. Such touches as Knoll Soho ergonomic chairs, in-room fax machines, customed designed pillow-top beds and large desks with dataport and electric outlets further ensure comfort. Four of Millennium's U.S. hotels -- Millennium Biltmore Hotel, Los Angeles; Millennium Knickerbocker Hotel, Chicago; Millennium Bostonian Hotel, Boston and Millennium Hotel, Boulder -- are receiving customized renovations that feature more traditional furnishings and artwork in keeping with their history, style and character. These and the conversion to Millennium Classic accommodations elsewhere, along with substantial improvements and expansion of business and meeting facilities at most properties, will result in a uniformly higher standard of guest rooms, public areas and meeting space system-wide. Millennium Hotels and Resorts (MHR), established in the United States in 2000, is the North American arm of London-based Millennium and Copthorne Hotels plc (M&C). The MHR portfolio includes 20 holdings in the United States and the company operates properties including: Millennium Hotel, New York, Broadway; Millennium Hotel, New York, UN Plaza; Millennium Biltmore Hotel, Los Angeles; Millennium Knickerbocker Hotel, Chicago; Millennium Bostonian Hotel, Boston; Millennium Hotel, Minneapolis; Millennium Hotel, St. Louis; Millennium Hotel, Cincinnati; Millennium Hotel, Boulder; Millennium Hotel, Durham; Millennium Hotel, Anchorage; Millennium Resort, Scottsdale, McCormick Ranch; the Maxwell House Hotel, Nashville; Eldorado Hotel, Santa Fe; and the Royal Palm Resort, Galapagos Islands (opening Winter 2001). M&C holdings outside of the Millennium brand include The Plaza, Millennium Hilton (both in New York) and Sunnyvale Hilton (California). Millennium and Copthorne is a dynamic international hotel company with 120 hotels in 13 countries around the world including the Americas, United Kingdom, Singapore, Australia, France, Germany, Indonesia, Malaysia, New Zealand and the Philippines. For further information on Millennium Hotels and Resorts call 866-866-8086 or visit http://www.millennium-hotels.com.
SOURCE Millennium Hotels and Resorts
More by this Source
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.