WASHINGTON, Jan. 3 /PRNewswire/ -- One of the U.S. lodging industry's most
ambitious system-wide renovation and rebranding programs has been announced by
Millennium Hotels and Resorts with the kickoff of a $70-million program of
improvements at the company's 12 Regal hotels. Acquired by London-based
Millennium and Copthorne Hotels plc earlier this year, the properties, located
in major business and leisure cities across the country, form the nucleus of
the newly formed Millennium Hotels and Resorts. As the refurbishment project
at each hotel is completed, the property will be renamed as a Millennium
The renovation program, now underway and expected to be completed by April
2001, reflects the significant upgrading of the hotels and Millennium's
investment in becoming a major player in the American four-star hotel market,
according to Robert Morse, president, The Americas and Executive Director,
Millennium and Copthorne.
"Our goal is to have highly competitive hotels with excellent facilities
and services in prime locations. We don't intend to be the biggest but we do
intend to be the best at what we do and offer our customers a distinctive
product. The renovation program will help ensure that Millennium is known as
a vibrant and noteworthy hotel company, particularly, but not exclusively, as
a premier choice for the business, group and meetings customer. In short, we
will offer the finest four-star plus quality experience at each and every
The company-wide improvement project will include property guestrooms and
public spaces, new facilities and expanded offering of club floors and
accommodations. Further renovations and expansions are planned through 2003,
including improvements to convention, entertainment and recreational
facilities at several hotels.
One centerpiece of Millennium's renovation program is the conversion of
guestrooms at several hotels into Millennium Classic rooms, based on the
highly successful model used in the company's Millennium Broadway in New York.
Millennium Classic rooms have the feel of a contemporary, upscale residential
apartment, with a friendly but sophisticated ambience. Neutral tones are
punctuated with bright accents and liberal use of light-colored English
Figured Sycamore wood in a large headboard covering almost an entire wall, as
well as in the casework to lend a restful air. Telecommunications technology
and lighting, especially in the uplit glass bathroom vanity, are installed to
be highly functional without detracting from a cozy, warm atmosphere. Such
touches as Knoll Soho ergonomic chairs, in-room fax machines and large desks
with dataport and electric outlets further ensure comfort.
Four of Millennium's U.S. hotels -- the Regal Biltmore, Regal
Knickerbocker, Regal Bostonian and the Regal Harvest House in Boulder,
Colorado -- are receiving customized renovations that feature more traditional
furnishings and artwork in keeping with their history, style and character.
These and the conversion to Millennium Classic accommodations elsewhere, along
with substantial improvements and expansion of business and meeting facilities
at most properties, will result in a uniformly higher standard of guest rooms,
public areas and meeting space system-wide.
In Cincinnati and St. Louis, Millennium's two largest hotels each has two
towers. The company is in the process of negotiating to have a franchised
mid-priced south tower and a Millennium north tower in each location. "This
approach ensures that we can fill the hotels, with the help of a non-competing
brand. Millennium, of course, will manage both brands," Morse said.
Millennium Hotels and Resorts (MHR), established in the United States in
2000, is the North American arm of London-based Millennium & Copthorne Hotels
plc (MLC). MHR USA operates MLC's 13 holdings in the United States, comprised
of the Millennium Broadway and Regal U.N. Plaza Hotel (New York), Regal
Biltmore Hotel (Los Angeles), Regal Knickerbocker Hotel (Chicago), Regal
Bostonian Hotel (Boston), Regal Minneapolis Hotel, Regal Riverfront Hotel (St.
Louis), Regal Cincinnati Hotel, Regal Harvest House Hotel (Boulder), Regal
University Hotel (Durham), Regal Alaskan Hotel (Anchorage), Regal Maxwell
House Hotel (Nashville) and Regal McCormick Ranch Resort (Scottsdale). MLC
holdings outside of this brand portfolio include ownership interests in The
Plaza and Millennium Hilton (New York), Sunnyvale (California) Hilton and the
El Dorado Hotel (Santa Fe). All Regal branded hotels in the United States
will be rebranded as Millennium Hotels and Resorts (MHR) by mid-2001.
Millennium & Copthorne is a dynamic international hotel company with
120 hotels in 13 countries around the world including the United States,
United Kingdom, Singapore, Australia, France, Germany, Indonesia, Malaysia,
New Zealand and the Philippines.
For further information on Millennium Hotels and Resorts call 800-222-8888
or visit http://www.millennium-hotels.com.
SOURCE Millennium Hotels and Resorts