Milwaukee Brewers to Boost Home Game Ticket Sales with StratBridge's StratTix

Team becomes first MLB franchise to use StratTix data analytics to increase

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May 15, 2007, 01:00 ET from StratBridge

    BOSTON, May 15 /PRNewswire/ -- The Milwaukee Brewers, currently off to
 the best start of any season in franchise history, will keep loyal fans
 coming to the park by using StratBridge's StratTix software to analyze
 ticket sales data.
     The Brewers are the first Major League Baseball (MLB) team to adopt
 StratTix. The software will allow the Brewers to cull ticket information
 from a variety of sources to gain a real-time view of ticket inventories
 and trends prior to each home game, which will help the sales team develop
 strategies on the fly to maximize sales.
     "With the team's fantastic start, attendance is up significantly over
 last year, but we are looking for every edge in filling Miller Park for all
 home games," said Brewers Executive Vice President - Business Operations
 Rick Schlesinger. "StratTix will give us the opportunity to capitalize even
 more on the strong momentum that we have enjoyed over the start to our
 sales season."
     StratTix will give sales teams a graphical representation of Miller
 Park that will let them drill down to individual seat sales information
 showing available and sold seating in just two mouse clicks. Brewers sales
 managers will now be able to see previously hidden ticket purchase patterns
 and trends within one game, a series or the entire season; track the impact
 marketing campaigns such as advertising, promotions and direct mail have on
 sales, and monitor effects of price changes on sales both visually and
 quantitatively.
     "The Brewers are a great story for Major League Baseball and for
 StratBridge," said StratBridge Founder and CEO Matthew Marolda. "It's a
 mid- market team that is playing great baseball in a city with passionate
 fans. StratTix will play a crucial role helping the club grow revenues and
 bring more fans to home games."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 www.stratbridge.com.
 
 

SOURCE StratBridge
    BOSTON, May 15 /PRNewswire/ -- The Milwaukee Brewers, currently off to
 the best start of any season in franchise history, will keep loyal fans
 coming to the park by using StratBridge's StratTix software to analyze
 ticket sales data.
     The Brewers are the first Major League Baseball (MLB) team to adopt
 StratTix. The software will allow the Brewers to cull ticket information
 from a variety of sources to gain a real-time view of ticket inventories
 and trends prior to each home game, which will help the sales team develop
 strategies on the fly to maximize sales.
     "With the team's fantastic start, attendance is up significantly over
 last year, but we are looking for every edge in filling Miller Park for all
 home games," said Brewers Executive Vice President - Business Operations
 Rick Schlesinger. "StratTix will give us the opportunity to capitalize even
 more on the strong momentum that we have enjoyed over the start to our
 sales season."
     StratTix will give sales teams a graphical representation of Miller
 Park that will let them drill down to individual seat sales information
 showing available and sold seating in just two mouse clicks. Brewers sales
 managers will now be able to see previously hidden ticket purchase patterns
 and trends within one game, a series or the entire season; track the impact
 marketing campaigns such as advertising, promotions and direct mail have on
 sales, and monitor effects of price changes on sales both visually and
 quantitatively.
     "The Brewers are a great story for Major League Baseball and for
 StratBridge," said StratBridge Founder and CEO Matthew Marolda. "It's a
 mid- market team that is playing great baseball in a city with passionate
 fans. StratTix will play a crucial role helping the club grow revenues and
 bring more fans to home games."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 www.stratbridge.com.
 
 SOURCE StratBridge