Mimvi, Inc. Provides Corporate Update

SUNNYVALE, Calif., Sept. 15, 2011 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV) a pure-play search engine and recommendation technology for mobile apps, announces additions to its management and professional support teams.

Mimvi announces the appointment of Michael Poutre to the positions of President and Chief Operating Officer and has placed him in charge of all day-to-day business operations.

Mimvi also announces the appointment of The Crone Law Group, of San Francisco, as legal counsel, and the appointment of Conner LLP, of New York, as corporate accountants. The Crone Law Group specializes in emerging growth companies and is acutely aware of our specific needs. Conner LLP focuses on emerging growth companies by providing accounting, corporate tax, and merger/acquisition consulting services.

CEO Kasian Franks welcomes the changes and looks forward to the future. Mr. Franks stated: "We have had a difficult time executing on our strategies over the last year, so it was time to bring in the "A" team, and let them do what they do best.  Now our engineers can refocus on keeping Mimvi ahead of the Mobile Internet curve, and driving the future of this industry."

Mr. Franks added: "Mr. Poutre has experience in running a publicly traded company, as well as building both private and public companies – we are excited to have him aboard."

"I welcome the challenge of turning Mimvi into an efficient, fluid, and responsible corporate citizen", said Poutre. "We have instituted some immediate changes that reflect our desire to improve corporate governance and operational infrastructure. This is only the beginning and there is more to come."

"We are moving quickly to secure financing and plan to be profitable within 12 months. Additionally, we are seeking strategic acquisitions that could be immediately accretive to our bottom line and that will push the envelope of the Mobile Internet Industry. Mimvi has incredible technology and even better team members, and over the next few months the Street will see just how innovative our people are," Poutre continued.

Mr. Franks added: "We are currently the only publicly traded pure play Mobile App Search Engine and Mobile Internet company.  Over the next few months we intend to prove that we are worthy of investor confidence by executing our business strategy."

The Mobile Internet is the future and it is growing faster than the fixed internet did. This is the new frontier and Mimvi is at the forefront of this business. We are in the right space, at the right time, with the best technology".

About Mimvi

Headquartered in Sunnyvale, California, Mimvi, Inc. (OTCQB: MIMV) is a pure-play search engine and recommendation technology company. Its (patent pending) proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: the iPhone, Google Android, BlackBerry and Web Apps. Services for iPad, Windows/Nokia and Samsung are in the pipeline. For more information, please visit: http://www.mimvi.com

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Mimvi has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Sean Marconi
The WSR Group
772-219-7525 (tel)
IR@theWSRgroup.com
www.wallstreetresources.net

SOURCE Mimvi, Inc.



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