Mimvi Taps Jeff King to Head Product and Operations

SUNNYVALE, Calif., Nov. 30, 2012 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV) has tapped entertainment new media veteran Jeff King as Executive Vice President/General Manager of Product & Operations. 

King, formally US Head of Digital Entertainment for Simon Fuller's 19 Entertainment - the company behind American Idol and clients including David Beckham, the television properties of Idol and So You Think You Can Dance as well as artists managed by the company including Carrie Underwood, Annie Lennox, and Daughtry, amongst others. Prior to working at 19 Entertainment, King was VP/GM of Fox Branded Entertainment at Fox Interactive Media where he oversaw all aspects of the digital empire for Fox Broadcasting's line-up of primetime shows.

"I'm very excited to be joining the Mimvi team. Mimvi's mobile app search and recommendation technology that Kasian Franks has developed is second to none. I look forward to helping release a suite of engaging consumer products, native mobile apps and B2B white label services with the company," says King. "One of the more exciting parts of the opportunity," says King, "will be working directly with Microsoft's teams and their new Windows 8 and Windows Phone 8 technologies. We have the honor to be at the forefront of Microsoft's exciting new technologies and Mimvi is poised to play a major role in that future."

Among other business tasks, King's first goal will be to oversee the development and release of native app products for Mimvi across Windows Phone 8, Apple iOS and Android platforms. The Windows Phone 8 app – "App Search" by Mimvi will be available in the Windows Phone Store starting in early December.

Michael Poutre, CEO adds, "We are very pleased and lucky to have Mr. King join the Mimvi team.  Jeff's experience in the digital entertainment sector along with his product and operations experience will make him invaluable to the company by opening up new consumer and B2B channels."

About MIMVI
Headquartered in Sunnyvale, California, MIMVI, Inc. (MIMV) is a mobile search and recommendation technology company. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and Web Apps. For more information, please visit: http://www.mimvi.com.

Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Gerald Kieft
The WSR Group
(772) 219-7525 (tel)
IR@theWSRgroup.com 
www.wallstreetresources.net/mimvi.asp

SOURCE Mimvi, Inc.



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