NEW YORK, May 19, 2014 /PRNewswire/ -- Mindshare Entertainment announced today it has optioned The New York Times best-selling book The Rise of Superman from its author Steven Kotler. The team of Mindshare's chief content officer David Lang, filmmaker Dirk Collins, business manager Johnny Alamo and Kotler will be developing RISE into a multimedia series that includes television, a feature documentary film, as well as a digital experience.
"Our mission is to bring compelling content to audiences in new ways. We are very excited to partner with this group, who are at the top of their fields in storytelling," said David Lang, President, Mindshare Entertainment; Chief Content Officer, Mindshare NA. "Creating original entertainment content allows us to bring exclusive content to our clients. And, the team is excited to dig into this story."
The Rise of Superman draws on over 15 years of research, including first-hand reporting with dozens of top scientists and top action and adventure athletes. It explores the frontier science of "flow," an optimal state of consciousness in which we perform and feel our best. Using a multi-platform approach—film, digital and television—this project is about the deep science of ultimate human performance: the questions of what is possible for our species and where—if anywhere—our limits lie.
"Steven, Johnny and myself have worked tirelessly to position this project for mainstream distribution," Collins said. "The Rise of Superman is the only book to have ever hit science, sports and business national bestseller lists all at once. It's a story that needs to be brought to life across multiple platforms and Mindshare Entertainment is the perfect partner to help realize this vision."
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare_NA and facebook.com/mindshareNA.
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
Managing Director, Agency Communications & Content
Mindshare North America
SOURCE Mindshare Entertainment