LOS ANGELES, Oct. 12, 2016 /PRNewswire/ -- Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare (the global media agency network that's part of WPP), as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.
Idell oversees Mindshare's offices in Los Angeles, Portland (Oregon), and San Francisco (which was just opened this year). The west coast region is home to 150 employees and clients such as Lionsgate, Nordstrom, BBVA, Campari, Nature Made, and Nike. A seasoned industry veteran, Idell previously held senior roles at Nielsen (leading the Disney relationship), 20th Century Fox, IAG Research (now Nielsen TV Brand Effect), and Initiative Media.
Idell's award follows a number of recent wins for Mindshare North America. Just recently, Adweek also honored the agency with four Media Plan of the Year Awards, making Mindshare NA one of the most awarded agencies of the competition. Two of those wins were for the LA office's work with Campari on the "Moments That Matter" campaign. That same Campari program also won the Mobile category at Adweek's Project Isaac Awards (dedicated to invention and innovation), after being short-listed at Cannes Lions over the summer.
In addition, over the last few months Mindshare NA has taken home awards at the MMA's Smarties, the IAB MIXX Awards, Cynopsis Media's HR Awards, the Effie Awards, and more. And, Mindshare NA talent has been recognized at Digiday's Top Boss Awards, Broadcasting & Cable's Top Media Planners, Cynopsis Media's Rising Star Awards, Cynopsis Media's Sports Media Awards, Advertising Age's 40 Under 40, and more.
You can read more about Idell and see the full list of winners in Adweek here: http://mndsh.re/mediastarla
Mindshare is a global media agency network with billings in excess of US $34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at Mindshareusa.com or MindshareInTheLoop.com and follow us on Twitter @Mindshare_NA and facebook.com/MindshareNA.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP's group revenues of more than $20 billion.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mindshares-cheryl-idell-named-one-of-adweeks-la-media-stars-300343726.html