mInfo and Xiaoi Team Up to Deliver Natural Language Mobile Search to Chinese Instant Messenger Users

Leader in Chinese Mobile Search Working with Leading IM Robot Platform

Provider to Add Intelligent Conversational Search Capabilities for MSN

Users on Mobile or PCs

Dec 26, 2007, 00:00 ET from mInfo Inc.

    SHANGHAI, China, Dec. 26 /Xinhua-PRNewswire/ -- mInfo Inc. (
 http://www.minfo.com ) and Incesoft ( http://www.incesoft.com ) today
 jointly announced a partnership to collaborate on bringing advanced
 conversational search to Chinese MSN instant messenger (IM) users. Under
 the agreement, mInfo and Incesoft will cooperate both technically as well
 as on the marketing side to distribute the new and improved "XiaoMing(TM)"
 IM search robot to Chinese users.
     "Currently there are over 80 million mobile instant messaging users in
 China. With this number having grown over 400% just in this year, it's
 clear to see the promising future of IM on mobile devices and the pending
 need for search capabilities by these users," said Alvin Wang Graylin, CEO
 of mInfo. "One of mInfo's technical strengths is in supporting natural
 language search, which coincides well with instant messaging that is
 inherently a natural language communications tool. The alliance with
 Incesoft will provide our joint users with more conveniences and easier
 access to useful information whether on mobile devices or PCs."
     Following the partnership between mInfo and Medio (the leading mobile
 search company in the U.S.) last month, the Incesoft collaboration is
 another step for mInfo to continue building on its leadership position as a
 mobile search and marketing platform in China. Incesoft's Xiao-i and
 mInfo's XiaoMing are both intelligent IM robots with highly complementary
 capabilities. By having the two companies work together, the users of both
 robots will enjoy clear and immediate benefits. XiaoMing's unique
 capabilities in rich daily- life and local search content was where
 Incesoft found the most synergies. Moreover, Xiao-i could distribute its
 contents to more users through mInfo's SMS and WAP platforms.
     "With the upcoming 3G license issuance in China, the mobile services
 market will grow dramatically," said Hui Yuan, CEO of Incesoft. "mInfo is
 definitely the best partner to choose in bringing a more natural mobile
 search experience to our users." Both parties will continue to explore
 deeper collaboration on IM and mobile advertisement solutions and new ways
 to enhance customer satisfaction.
     About mInfo(R) Inc.
     mInfo Inc. is the leading provider of mobile search services to China's
 600 million wireless subscribers and a leading mobile advertising platform
 for branded and SME advertisers throughout China. mInfo operates both the
 mInfo and Guanxi(TM) brands of search services.
     mInfo delivers instant answers and mobile internet content on dozens of
 types of life-oriented search categories, and its services are available
 nationwide on all four major carriers in China via SMS, WAP, Instant
 Messenger, and embedded clients. mInfo's mobile search services are based
 on patent- pending natural language and personalization technologies,
 making its services truly intuitive to use and its search results highly
 relevant. mInfo was founded in early 2005 and headquartered in Shanghai,
 with offices in Beijing, Guangzhou, Chengdu, and Seattle.
     For more information, please visit: http://www.minfo.com
     About Incesoft
     Founded in 2001, Incesoft Technology Co., Ltd. (hereinafter referred to
 as "Incesoft") is the world's leading provider of web robot technology and
 intelligent interactive information platform. Incesoft is committed long
 term to the web robot development and research, providing various
 information and services for users at the same time giving them better
 interactive experience. At present Incesoft has made great achievements in
 the field of Chinese artificial intelligent analysis and information
 management service.
     For more information, please visit http://www.xiaoi.com or
 http://www.incesoft.com .

SOURCE mInfo Inc.