MINI USA To Offer SIRIUS Satellite Radio as A Factory Installed Option With A Lifetime Subscription on All-New 2007 MINI Hardtops

    WOODCLIFF LAKE, N.J. and NEW YORK, March 27 /PRNewswire-FirstCall/ --
 MINI USA and SIRIUS Satellite Radio ( SIRI) today announced that
 SIRIUS is available as a factory installed option with a lifetime
 subscription on the all-new 2007 MINI Cooper and MINI Cooper S hardtops
 produced beginning this June. The lifetime subscription is transferable
 with the car from one owner to the next.
     (Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
     The factory-installed SIRIUS radio with a lifetime subscription will be
 available for an MSRP of $950. MINI USA will also offer SIRIUS, with a
 lifetime subscription, as part of its upgraded Audio Pack that also
 includes MINI's Hi-Fi sound system, for an MSRP of just $1,400.
     "We are excited to offer our customers factory-installed SIRIUS radio
 with a lifetime subscription." said Rich Steinberg, head of MINI Product
 Strategy, "Now it makes the choice even easier for them to enjoy SIRIUS
 radio in their new MINI."
     "With over 130 channels of The Best Radio on Radio, SIRIUS offers the
 ultimate choice in radio," said Doug Wilsterman, Senior Vice President and
 General Manager OEM Division for SIRIUS. "By including a lifetime
 subscription, owners can listen to SIRIUS for as long as they own their
 MINI."
     About SIRIUS
     SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of
 the best programming in all of radio. SIRIUS is the original and only home
 of 100% commercial free music channels in satellite radio, offering 69
 music channels. SIRIUS also delivers 65 channels of sports, news, talk,
 entertainment, traffic, weather and data. SIRIUS is the Official Satellite
 Radio Partner of the NFL, NASCAR, NBA and NHL, and broadcasts live
 play-by-play games of the NFL, NBA and NHL, as well as live NASCAR races.
 All SIRIUS programming is available for a monthly subscription fee of only
 $12.95.
     SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of
 the SIRIUS radio service, without the use of a radio, for the monthly
 subscription fee of $12.95. SIR delivers more than 75 channels of talk,
 entertainment, sports, and 100% commercial free music.
     SIRIUS products for the car, truck, home, RV and boat are available in
 more than 25,000 retail locations, including Best Buy, Circuit City,
 Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at
 shop.sirius.com.
     SIRIUS radios are offered in vehicles from Audi, Bentley, BMW,
 Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus,
 Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan,
 Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS
 in its rental cars at major locations around the country.
     Click on http://www.sirius.com to listen to SIRIUS live, or to purchase
 a SIRIUS radio and subscription.
     Any statements that express, or involve discussions as to,
 expectations, beliefs, plans, objectives, assumptions, future events or
 performance with respect to SIRIUS Satellite Radio Inc. are not historical
 facts and may be forward-looking and, accordingly, such statements involve
 estimates, assumptions and uncertainties which could cause actual results
 to differ materially from those expressed in any forward-looking
 statements. Accordingly, any such statements are qualified in their
 entirety by reference to the factors discussed in our Annual Report on Form
 10-K for the year ended December 31, 2006 filed with the Securities and
 Exchange Commission. Among the key factors that have a direct bearing on
 our operational results are: our dependence upon third parties, including
 manufacturers of SIRIUS radios, retailers, automakers and programming
 providers, our competitive position and any events which affect the useful
 life of our satellites.
     About MINI in the US
     MINI is an independent brand of the BMW Group. In the United States,
 MINI USA operates as a business unit of BMW of North America, LLC, which
 has been present in the United States since 1975. ROLLS-ROYCE Motor Cars
 NA, LLC began distributing vehicles in 2003. The BMW Group in the United
 States has grown to include marketing, sales, and financial service
 organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand
 of Motor Cars; DesignworksUSA, an industrial design firm in California; a
 technology office in Silicon Valley and various other operations throughout
 the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
 Group's global manufacturing network and is the exclusive manufacturing
 plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group
 sales organization is represented in the U.S. through networks of 339 BMW
 passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW
 motorcycle retailers, 81 MINI passenger car dealers, and 30 ROLLS-ROYCE
 Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
 headquarters for North, Central and South America, is located in Woodcliff
 Lake, New Jersey.
     Information about BMW Group products is available to consumers via the
 Internet at:
     http://www.bmwgroupna.com
     http://www.bmwusa.com
     http://www.bmwmotorradusa.com
     http://www.miniusa.com
     http://www.rolls-roycemotorcars.com
 
     O-SIRI
 
     Media Contacts:
     Lauren Kruk
     SIRIUS
     212-584-5168
     lkruk@siriusradio.com
 
     Patrick Reilly
     SIRIUS
     212-901-6646
     preilly@siriusradio.com
 
     Andrew S. Cutler
     MINI Communications Manager
     201-307-3784
     andrew.cutler@miniusa.com
 
 

SOURCE SIRIUS Satellite Radio