Mintel Acquires Access Asia to Provide Chinese Consumer Intelligence for Clients

CHICAGO, Oct. 10, 2011 /PRNewswire/ -- Mintel Group Ltd has announced today the acquisition of Access Asia into its global portfolio to enable comprehensive research capabilities into the Chinese consumer market. The acquisition enhances Mintel's successful report model to capitalize on the considerable economic growth in China and opportunities wherein for Mintel's clients worldwide.

(Logo:  http://photos.prnewswire.com/prnh/20100413/MINTELLOGO-a)

The acquisition of Access Asia enables Mintel to build on their extensive market and trend intelligence coverage and global retail expertise to include the Chinese consumer landscape. As a result, Mintel's research capabilities in China will now incorporate unrivalled expertise into China's food and non-food consumer products markets, retail and service industries.

Peter Haigh, CEO Mintel, said:

"Our acquisition of Access Asia is key to Mintel's development in China—a core market for us. This represents an important step for Mintel as we move deeper into the fastest moving economy in the world and build for the future, extending our global footprint."

Matthew Crabbe, Director of Access Asia, said:

"We see Mintel's acquisition of Access Asia as being the best way to bring the resources needed to scale-up our China research and reporting to cover more sectors, more frequently and in more depth, whilst maintaining Access Asia's reputation for thorough scrutiny and independence of opinion."

Access Asia coverage includes detailed analysis of companies and the markets and sectors they operate in, with reports being updated on an annual basis. Its founding directors (Matthew Crabbe and Paul French) were both experienced East Asia market researchers working in London, but who saw the research model used in Western Europe and North America as failing in Asia, and so began working independently to provide better coverage of the region, based on local market realities.

The acquisition is effective immediately with Mintel's clients able to purchase Access Asia's full portfolio via Mintel's Online Store.

About Mintel

Mintel is a leading global supplier of consumer, product and media intelligence. For nearly 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter: http://twitter.com/mintelnews

SOURCE Mintel Group Ltd



RELATED LINKS
http://www.mintel.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.