Minus5 Ice Bar At New York Hilton Midtown Transforms Its Look Just In Time For The Holidays

100 tons of brand-new ice provides the backdrop for this icy overhaul

08 Dec, 2015, 08:00 ET from Minus5 Ice Bar

NEW YORK, Dec. 8, 2015 /PRNewswire/ -- Minus5 Ice Bar, the company that launched America's first ice bar (Mandalay Bay Resort & Casino, Las Vegas, 2008) is gearing up for the holiday season with a complete makeover of its location inside the New York Hilton Midtown situated in the heart of midtown Manhattan at Sixth Avenue between West 53rd and 54th Streets. Slated to be unveiled officially in late December 2015, Minus5 New York City will debut an all-new look, giving locals and tourists yet another reason to visit the city's coolest attraction.  

The 3,000 square-foot venue's frozen new look will include 100 tons of fresh 100% pure Canadian ice. Minus5's team of award-winning ice carvers are already busy at work creating an all-new Minus5 New York. Their museum-quality carvings will dazzle visitors with an assortment of iconic New York landmarks like the "Liberty Throne," "Chrysler Building," "Museum of Modern Art," as well as Broadway-themed decor and a V(Ice)P room inspired by the art of Andy Warhol.

"We have had such a great response from local New Yorkers and tourists alike since opening our doors here in 2013, and can't wait to show off what we have in store for those looking to experience something truly unique in the heart of New York City," said Minus5 President Noel Bowman. "In addition to the new ice sculptures and look, we will also be bringing back a variety of holiday-themed décor and interactive ice sculptures, great for corporate events, family photos or just a really different and fun place to take out-of-town guests this holiday season."

The newly expanded lobby will welcome guests with even more space than before, with comfortable seating and warm lighting. This space is a great transition for guests before embarking on the Coolest Experience in New York City, and thanks to the remodeled ice bar and lobby, will be able to accommodate up to approximately 200 guests with 350-400 on a flow.

"We believe in keeping things fresh and exciting, and New York has so much inspiration to offer our artists which is why we decided to do a 100% overhaul of our décor," Bowman continued. "Thanks to the expansion of our welcome lobby, we can now offer even more space for corporate buyouts and private events. It's the coolest place in New York City to close a deal."

For more information about Minus5 Ice Bar, visit www.minus5experience.com

About Minus5
Created in New Zealand in 2001, Minus5 Ice Bar is a unique ice-themed experience where guests can enjoy quality vodka cocktails served in a glass made of 100% pure ice, all within the beauty of a -5° Celsius (23° Fahrenheit) stunning ice environment. This icy experience begins with donning Minus5 parkas and gloves, then entering a fully frozen attraction, complete with walls, tables, benches and a bar made completely of ice.  Guests are surrounded by a variety of intricate works of art, carved out of pristine ice, and created by some of the country's most decorated and award-winning ice carvers.  The experience is rounded out with a state-of-the-art sound and LED light show, providing much more than just a place to grab a cold cocktail. It's a true entertainment experience.  Upon exiting, guests can purchase permanent memories of their time spent at Minus5 Ice Bar including high-quality logoed clothing, framed photographs and other cool merchandise. To learn more visit www.minus5experience.com or find them on Facebook and Twitter @Minus5IceBar.

Contact: Sara Ryan, Minus5PR@Alliedim.com, 702-889-2705

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SOURCE Minus5 Ice Bar



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