Miraclesuit partners with PS Brands/Planet Sox to launch new "Miracle Legs by Miraclesuit" collection
Planet Sox to launch new "Miracle Legs by Miraclesuit" collection
NEW YORK, March 20, 2013 /PRNewswire-iReach/ -- Nothing makes a woman feel more confident than the slimming affects of the brand that coined the phrase, "look 10 lbs lighter in 10 seconds." Having revolutionized the swimwear category with their figure flattering fabrication, Miraclesuit is now about to transform the women's legwear category.
"Shaping hosiery has become a "must have" for women of all ages, said Elie Levy, President and CEO of Planet Sox. We recognize its availability in the marketplace but we feel it has not been properly addressed for all customers. By partnering with Miraclesuit, we are working with industry experts who understand "shaping" better than anyone. By leveraging their technology, we will be bringing this category to a new level of coverage for this previously underserved consumer. "
Shared values and the expertise that PS Brands brings to the legwear industry forms the foundation of our new alliance. We are proud to join forces with Elie Levy and his team as they become part of the Miraclesuit® family, bringing MiracleLegs™ by Miraclesuit® to you" commented Jay Feigenbaum, President, Miraclesuit®
The collection will feature hosiery, tights, thigh highs and leggings all with Shaping Control in the leg and panty. Product will be available in better department and specialty stores for Holiday 2013.
Miraclesuit®, an innovator and leader in Fashion and Shaping Swimwear for 20 years, has provided swimsuits that make the wearer 'Look 10 Lbs Lighter in 10 Seconds®'. Also under the Miraclesuit® brand, Miraclebody® Jeans & Miraclesuit® Shapewear are also thriving businesses. Miraclesuit® serves a global clientele, with distribution in Europe, Asia, the Middle East, Australia, Canada and Mexico and counts amongst its clients the finest retailers in each country.
About PS Brands, LLC
PS Brands, LLC, is a leading designer, manufacturer & importer of private label, branded and character family socks and related accessories. Established in 1994 with their proprietary brands; Candy Girl® and Planet Sox®, the company has evolved into a major global resource. The company also has the licenses for major studios and brands, such as, Disney, Nickelodeon, Hasbro, Kensie, Esprit, Mac+Jac, Oilily, Baby Phat, Fila, TapouT, Mongoose, Schwinn, and Southpole, Pro Player, Hind and many more.
SOURCE PS Brands, LLC
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