OMAHA, Neb., May 2 /PRNewswire/ -- Flea and tick control products can go a
long way toward making your pet comfortable. But too many consumers may not
know how to use them properly, which can put their dog or cat's life in
Sergeant's(R) Pet Care Products, Inc., a leading provider of over-the-
counter flea and tick control products for dogs and cats, has launched a
national consumer educational campaign called "Look at the Label," to alert
consumers about the need to follow specific label directions for these
"The misuse of flea and tick products is, unfortunately, fairly common and
often harmful," says Joel Adamson, senior vice president at Sergeant's.
"Taking the time to read a product label can mean the difference between the
life and illness or death of your pet."
The U.S. Environmental Protection Agency (EPA) warns pet owners to choose
the correct product for their specific pet and for the particular pest
problem, as certain products are approved only for dogs or only for cats.
"For example, there are many brands of spot-on products for flea and tick
control that are labeled for 'use on dogs only' due to common ingredients they
contain, such as permethrin," says Adamson. "While permethrin products may
have a good safety record when used on dogs, studies indicate that a few drops
of concentrated permethrin could be harmful or lethal to a cat."
Sergeant's recommends pet owners look for the following information on
* Look for the dosage amount for the size and age of your pet. Products
are specially formulated for pets based on weight.
* Never use any flea and tick product intended for dogs on a cat, and
* Check the back label for active ingredients and warnings.
* Look for the manufacturer's contact information should you have
questions or need help.
* Always carefully read and follow all label instructions.
For more detailed information, visit Sergeant's "Look at the Label"
section at www.sergeants.com.
Larry Nouvel, a pet product chemist and industry expert, says consumers
should use product labels to educate themselves on the differences between
"For example, the ingredient etofenprox, which is found in Sergeant's Gold
Squeeze-On for Cats, was selected due to its safety profile. In addition, it
contains only hydrogen, carbon and oxygen. It is rare to find an effective
pest control product with such a make-up. Most other products contain
chlorine, phosphorus or other elements that often raise concerns," says
"Sergeant's has safely and successfully treated hundreds of thousands of
cats since the product's introduction in 2004," says Adamson. "Adverse
reactions can occur if all products are not applied properly. To the nation's
77 million cat owners, our message is simple: Look at the label."
For more information, go to www.sergeants.com.
SOURCE Sergeant's Pet Care Products, Inc.