SCOTTSDALE, AZ, Dec. 3, 2013 /PRNewswire/ - mix1 Life, Inc., (OTCBB: MIXX), an innovator of delicious, ready to drink, natural protein beverages, today announced its plans to enter the Canadian market with its Natural RTD Protein beverages.
mix1's formulas were changed to meet the demands of the US market, but due to the response of International distributors, mix1 has made a decision to enter the Canadian market as one of the many opportunities that stretch beyond the borders of the United States.
"After demonstrating past success in the US market I can see why there is a strong International interest for our products", says Cameron Robb, President and CEO of Mix1 Life, Inc. "The Canadian market is very opportunistic, it's a vibrant health conscience country, it's quite manageable in comparison to the US, and the appeal for an International following of our brand on border states allows for cross border advertising opportunities."
Submission of new ingredient labels and product will begin with Health Canada and it is expected that mix1 will be distributed to Canada by first Quarter 2014.
Canada is a big hockey and soccer market. Mix1 has entered into discussions with NHL and MLS players and team management for representation of its brand.
"We are looking to secure players and support teams in key Canadian markets such as; Vancouver, Calgary, Toronto, Montreal, and Ottawa." Cameron says, and adds, "As we launch into these market with our drinks we want professional athletes and teams to not only represent our brand, but use the products for themselves and most importantly their families."
About Mix1 Life, Inc.
Mix1 Life, Inc., ("MIXX" or "mix1"), is the innovator and distributor of mix1 natural, nutritional products and supplements. Mix1's primary asset is a recent acquisition of mix1 from the Hershey Corporation, where product development was finalized and market-tested in such national retailers as Whole Foods and Kroger. Mix1 has developed all new formulas that are soon to be re-launched to grocery stores, convenience stores, fitness clubs, heath stores and individuals, under the established mix1 brand.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, including the Company's beliefs about its business prospects and future results of operations. Some factors that could cause actual results to differ materially include economic and operational risks, changes in anticipated earnings, continuation of current contracts, and other factors detailed in the Company's filings with the Securities and Exchange Commission, including its most recent Forms 10-K and 10-Q. The Company forecasts provided above are dynamic and therefore refer only to this release date. The Company does not undertake to update any forecasts that it may make available to the investing public.
SOURCE Mix1 Life, Inc.