New Social Media Site Led by Former Yahoo! and AOL Executives Announces

Line Up of Content Distribution and Mutual Promotion Deals

    MCLEAN, Va., Oct. 8 /PRNewswire/ -- Mixx(TM) (http://www.mixx.com/)
 announced today that it has teamed up with leading online content
 publishers, including USA TODAY(R), Reuters.com(R), The Weather Channel(R),
 Kaboose(TM) and uclick(R) Comics, to connect readers with news articles,
 images and videos that are personally relevant. Leveraging the unique
 strengths of each publisher's online media offerings, these content
 distribution deals will make publisher content more accessible to Mixx
 users in various ways such as cross promotion within story pages and
 optimization of published content for searches within Mixx. A platform for
 readers to evangelize digital media to others who share common interests,
 Mixx provides publishers with a rich online content distribution channel.
     Mixx is a powerful new customizable social media website that brings
 together an unprecedented combination of user-recommended media, online
 social networking and comprehensive personalization tools. Currently under
 evaluation by users in a private beta program with launch of the full
 service slated for later this month, Mixx makes it easy to learn, educate
 and be entertained by peers on a personal level according to interest and
 location.
     "For the first time publishers of non-tech content have a simple way to
 access the Web 2.0 social networking phenomenon, reaching out virally and
 within communities both large and small from a single access partner," said
 Chris McGill, founder and CEO at Mixx. "Mixx puts users in control of their
 own personal blend of user recommended stories, photos and videos so that
 they search and discover relevant media and interact within networks of
 friends, colleagues and the people who share their common interests."
     Created and developed by a team of industry veterans with deep
 Internet, news publishing and online content expertise, Mixx is led by CEO
 and founder Chris McGill, formerly the head of strategy at USA TODAY and
 general manager of Yahoo! News. The Mixx team also includes several former
 AOL executives including Kerry Pearce-Parkins, vice president of products
 and marketing, and former vice president of content at AOL.
     The Mixx board of advisors and directors includes Burl Osborne, former
 chairman at The Associated Press, and Dave Mandelbrot, former vice
 president for Yahoo!'s Content Acquisition Program and vice president of
 media and entertainment at Yahoo!. In conjunction with today's
 announcement, the company revealed that it has successfully closed its
 initial investment round with funding led by Intersouth Partners of Durham,
 North Carolina.
     "Mixx lets each user decide which topics most interest them and, by
 sharing those interests, simultaneously connect with others and enrich the
 blend of content available to both specific and mass social networking
 communities," said Burl Osborne, publisher emeritus of The Dallas Morning
 News and member of the board of advisors at Mixx. "This is the definition
 of the 'long tail' of social networking-it allows publishers to leverage
 their existing audiences and content into even broader audiences that in
 turn greatly expand their media monetization options."
     Based on a different approach to the management of mass market content,
 Mixx promotes diversity of interests among consumers of online media.
 Effectively eliminating the problem of audience fragmentation that has
 narrowed the appeal of one-size-fits-all news recommendation sites, the
 Mixx platform allows online content publishers to drive highly qualified
 traffic to their sites while transforming their readers and subscribers
 into grassroots evangelists.
     About Mixx
     Mixx is a privately-held company dedicated to connecting users and
 publishers in an ever more crowded digital media environment. The Mixx
 (http://www.mixx.com/) customizable social media website empowers users and
 publishers of mass market content with an unprecedented blend of user-
 recommended media, online social networking and comprehensive
 personalization tools built on a fundamentally different structure that
 allows publishers to drive highly qualified traffic to their sites while
 transforming their audiences into grassroots evangelists. Mixx users engage
 in an intuitive, threaded experience as a result of their participation in
 community activities around topics they define, and creation of their own
 interest-based start pages with customized content submission and delivery.
 For more information go to http://www.mixx.com/ or send email to
 info@mixx.com.
     Mixx is a trademark or registered trademark of Recommended Reading,
 Inc. in the United States and/or other countries. USA TODAY, Reuters, The
 Weather Channel, Kaboose and uclick are trademarks or registered trademarks
 in the United States and/or other countries. All other trademarks or
 registered trademarks are property of their respective holders.
 
 

SOURCE Mixx