MLB Advanced Media Named TigerWoods.com Exclusive Wireless Partner

    ORLANDO, Fla. and NEW YORK, April 4 /PRNewswire/ -- TigerWoods.com, the
 official website of the world's top professional golfer Tiger Woods,
 announced today that it has selected MLB Advanced Media, LP (MLBAM), the
 interactive media and Internet company of Major League Baseball, to be the
 exclusive wireless partner for the creation and distribution of Tiger Woods
 content and, in coordination with IMG, the exclusive advertising and
 sponsorship sales agent partner for the official Tiger Woods website.
     Under the terms of the multi-year partnership, MLBAM will be
 responsible for the development, hosting, creation, operation and
 distribution of all Tiger Woods wireless content. This will include: the
 development, hosting and operation of the exclusive Tiger Woods mobile WAP
 site, which has launched today on mobile phones at wap.TigerWoods.com; the
 creation and maintenance of a wireless page on TigerWoods.com describing
 the available wireless content; the creation and distribution of Tiger
 Woods ringtones, wallpapers, text, photos, alerts, wireless video and video
 messaging; and mobile sweepstakes and standalone trivia and fantasy games.
 The WAP site will have live scoring updates, hole-by-hole, a live scorecard
 and leaderboard and news, schedules, tips, photo galleries, and bio
 information. For up-to-date news on Tiger Woods, MLBAM has created a "Tiger
 Text" program where fans can text "SCORE", "NEWS", "TIPS", "MOBILE", or
 "TIGER" to 55222. In addition, MLBAM, in coordination with IMG, will be the
 exclusive sales agent for advertising and sponsorships on the
 TigerWoods.com website. TigerWoods.com is hosted and operated by IMG Media.
     "MLBAM is a proven innovator and leader and we believe that this
 partnership will greatly assist us in taking TigerWoods.com to the next
 level," said Rob McNamara, vice president of interactive business for ETW
 Corp.
     "We are very excited to work with one of the most pre-eminent sports
 brands in the world," said Leslie Gittess, vice president of business
 development for MLBAM. "We look forward to helping to expand the global
 reach of TigerWoods.com utilizing our expertise in wireless media."
 
 

SOURCE MLB Advanced Media, LP