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MLB Advanced Media Named TigerWoods.com Exclusive Wireless Partner
ORLANDO, Fla. and NEW YORK, April 4 /PRNewswire/ -- TigerWoods.com, the
official website of the world's top professional golfer Tiger Woods,
announced today that it has selected MLB Advanced Media, LP (MLBAM), the
interactive media and Internet company of Major League Baseball, to be the
exclusive wireless partner for the creation and distribution of Tiger Woods
content and, in coordination with IMG, the exclusive advertising and
sponsorship sales agent partner for the official Tiger Woods website.
Under the terms of the multi-year partnership, MLBAM will be
responsible for the development, hosting, creation, operation and
distribution of all Tiger Woods wireless content. This will include: the
development, hosting and operation of the exclusive Tiger Woods mobile WAP
site, which has launched today on mobile phones at wap.TigerWoods.com; the
creation and maintenance of a wireless page on TigerWoods.com describing
the available wireless content; the creation and distribution of Tiger
Woods ringtones, wallpapers, text, photos, alerts, wireless video and video
messaging; and mobile sweepstakes and standalone trivia and fantasy games.
The WAP site will have live scoring updates, hole-by-hole, a live scorecard
and leaderboard and news, schedules, tips, photo galleries, and bio
information. For up-to-date news on Tiger Woods, MLBAM has created a "Tiger
Text" program where fans can text "SCORE", "NEWS", "TIPS", "MOBILE", or
"TIGER" to 55222. In addition, MLBAM, in coordination with IMG, will be the
exclusive sales agent for advertising and sponsorships on the
TigerWoods.com website. TigerWoods.com is hosted and operated by IMG Media.
"MLBAM is a proven innovator and leader and we believe that this
partnership will greatly assist us in taking TigerWoods.com to the next
level," said Rob McNamara, vice president of interactive business for ETW
Corp.
"We are very excited to work with one of the most pre-eminent sports
brands in the world," said Leslie Gittess, vice president of business
development for MLBAM. "We look forward to helping to expand the global
reach of TigerWoods.com utilizing our expertise in wireless media."
SOURCE MLB Advanced Media, LP
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