MLB.com Hits a Home Run With BlackBerry Users
NEW YORK, Aug. 14 /PRNewswire/ -- MLB Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball, is working with Research In Motion (RIM) (Nasdaq: RIMM TSX: RIM) to enable millions of BlackBerry(R) smartphone users to have one-click access to MLB.com, the official website of Major League Baseball. Fans can now download an MLB.com icon to their BlackBerry smartphone, allowing immediate access to the MLB.com mobile website with a single click. The MLB.com icon can be downloaded for free by visiting http://www.mlb.com from any BlackBerry smartphone and selecting the "Put this icon on your BlackBerry home screen" link. (Over-the-air charges may apply.) "We are excited to partner with an industry leader such as RIM to provide millions of BlackBerry subscribers instant access to our comprehensive mobile content offerings," said Adam Ritter, Vice President, Wireless, MLB Advanced Media. "This integration will allow fans streamlined access to the MLB.com mobile site for the latest scores, standings, statistics, fantasy news and team information from all 30 Major League clubs wherever and whenever their needs arise." "BlackBerry customers value the ability to stay connected to a wide range of information in their personal and professional lives," said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. "The MLB.com mobile site makes it easier and more convenient than ever for baseball fans to satisfy their curiosity and stay on top of the game." About MLBAM Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.
SOURCE MLB Advanced Media LP
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