NEW YORK, Aug. 14 /PRNewswire/ -- MLB Advanced Media LP (MLBAM), the
interactive media and Internet company of Major League Baseball, is working
with Research In Motion (RIM) (Nasdaq: RIMM TSX: RIM) to enable millions of
BlackBerry(R) smartphone users to have one-click access to MLB.com, the
official website of Major League Baseball.
Fans can now download an MLB.com icon to their BlackBerry smartphone,
allowing immediate access to the MLB.com mobile website with a single
click. The MLB.com icon can be downloaded for free by visiting
http://www.mlb.com from any BlackBerry smartphone and selecting the "Put
this icon on your BlackBerry home screen" link. (Over-the-air charges may
"We are excited to partner with an industry leader such as RIM to
provide millions of BlackBerry subscribers instant access to our
comprehensive mobile content offerings," said Adam Ritter, Vice President,
Wireless, MLB Advanced Media. "This integration will allow fans streamlined
access to the MLB.com mobile site for the latest scores, standings,
statistics, fantasy news and team information from all 30 Major League
clubs wherever and whenever their needs arise."
"BlackBerry customers value the ability to stay connected to a wide
range of information in their personal and professional lives," said Mark
Guibert, Vice President, Corporate Marketing at Research In Motion. "The
MLB.com mobile site makes it easier and more convenient than ever for
baseball fans to satisfy their curiosity and stay on top of the game."
Established in June 2000 following a unanimous vote by the 30 Major
League Baseball club owners to centralize all of Baseball's Internet
operations, MLB Advanced Media LP (MLBAM) is the interactive media and
Internet company of Major League Baseball. MLBAM manages the official
league site, www.MLB.com, and each of the 30 individual Club sites to
create the most comprehensive Major League Baseball resource on the
Internet. MLB.com offers fans the most complete baseball information on the
web, including up-to-date statistics, game summaries, extensive historical
information, and exclusive features about Major League Baseball events and
programs, including on-line ticket sales, baseball merchandise,
authenticated memorabilia and collectibles, fantasy games, live and
archived radio broadcasts of every game, live and archived video webcasts
of entire games, pitch-by-pitch enactment of games, and hosted post-game
video highlight shows. MLB.com offers more live events on the Internet than
any other website in the world.
The BlackBerry and RIM families of related marks, images and symbols
are the exclusive properties and trademarks of Research In Motion Limited.
RIM assumes no liability and makes no representation, warranty or guarantee
in relation to third party products or services.
SOURCE MLB Advanced Media LP