Hits a Home Run With BlackBerry Users

Aug 14, 2007, 01:00 ET from MLB Advanced Media LP

    NEW YORK, Aug. 14 /PRNewswire/ -- MLB Advanced Media LP (MLBAM), the
 interactive media and Internet company of Major League Baseball, is working
 with Research In Motion (RIM) (Nasdaq:   RIMM TSX: RIM) to enable millions of
 BlackBerry(R) smartphone users to have one-click access to, the
 official website of Major League Baseball.
     Fans can now download an icon to their BlackBerry smartphone,
 allowing immediate access to the mobile website with a single
 click. The icon can be downloaded for free by visiting from any BlackBerry smartphone and selecting the "Put
 this icon on your BlackBerry home screen" link. (Over-the-air charges may
     "We are excited to partner with an industry leader such as RIM to
 provide millions of BlackBerry subscribers instant access to our
 comprehensive mobile content offerings," said Adam Ritter, Vice President,
 Wireless, MLB Advanced Media. "This integration will allow fans streamlined
 access to the mobile site for the latest scores, standings,
 statistics, fantasy news and team information from all 30 Major League
 clubs wherever and whenever their needs arise."
     "BlackBerry customers value the ability to stay connected to a wide
 range of information in their personal and professional lives," said Mark
 Guibert, Vice President, Corporate Marketing at Research In Motion. "The mobile site makes it easier and more convenient than ever for
 baseball fans to satisfy their curiosity and stay on top of the game."
     About MLBAM
     Established in June 2000 following a unanimous vote by the 30 Major
 League Baseball club owners to centralize all of Baseball's Internet
 operations, MLB Advanced Media LP (MLBAM) is the interactive media and
 Internet company of Major League Baseball. MLBAM manages the official
 league site,, and each of the 30 individual Club sites to
 create the most comprehensive Major League Baseball resource on the
 Internet. offers fans the most complete baseball information on the
 web, including up-to-date statistics, game summaries, extensive historical
 information, and exclusive features about Major League Baseball events and
 programs, including on-line ticket sales, baseball merchandise,
 authenticated memorabilia and collectibles, fantasy games, live and
 archived radio broadcasts of every game, live and archived video webcasts
 of entire games, pitch-by-pitch enactment of games, and hosted post-game
 video highlight shows. offers more live events on the Internet than
 any other website in the world.
     The BlackBerry and RIM families of related marks, images and symbols
 are the exclusive properties and trademarks of Research In Motion Limited.
 RIM assumes no liability and makes no representation, warranty or guarantee
 in relation to third party products or services.

SOURCE MLB Advanced Media LP