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MMA Fighter Cain Velasquez Receives Eighth Tequila CAZADORES(R) Authentic Spirit Award

 

MIAMI, Nov. 20 /PRNewswire/ -- Tequila CAZADORES®, the number-one premium tequila in the world(1) and Official Spirits Sponsor of the Ultimate Fighting Championship® ("UFC®"), is proud to announce the eighth recipient of the Tequila CAZADORES Authentic Spirit Award. Heavyweight fighter, Cain Velasquez will accept this award. Known for his dedication to his art form, Velasquez is a skilled wrestler who hopes to clinch the UFC Heavyweight Title.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091120/NY15508)

The UFC has worked with the Make-A-Wish Foundation® to organize events and opportunities to grant the wishes of children with life-threatening medical conditions. In doing so, they have inspired fighters like Cain Velasquez to dedicate their time and resources to giving back to those in need. Velasquez has become an avid supporter of the foundation and its mission to enrich the human experience with hope, strength and joy. As winner of the Authentic Spirit Award, Tequila CAZADORES will present Velasquez with an Authentic Spirit Award plaque and $1,000 donation made in his name to the Make-A-Wish Foundation. Inspired by the award, Velasquez has chosen to personally donate an additional $500.

"As the eighth winner in this exciting program, Cain Velasquez has demonstrated how an award program like this one can inspire people to reach out and give even more," said Ariel Meyer, vice president and brand managing director, Tequila CAZADORES. "This reflects the continued success of both the program and sponsorship."

The Authentic Spirit Award is an honor that is presented to the UFC fighter who best exemplifies one of the following qualities: social responsibility, commitment to the MMA art form, or good sportsmanship. Each month the winning fighter will be presented with a plaque and a $1,000 check from Tequila CAZADORES to the fighter's charity of choice. These monthly awards will culminate with a larger award presented to the fighter who best exemplifies all the qualities over the course of the year. A $10,000 check from Tequila CAZADORES will be presented to this winner with the full proceeds benefiting the fighter's charity of choice.

Tequila CAZADORES is the Official Spirit Sponsor of the Ultimate Fighting Championship® ("UFC®") through March 2010. UFC is the world's leading professional mixed martial arts organization ("MMA") that offers a premier series of MMA sporting events. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans (21+) around the world.

Handcrafted in the highlands of Jalisco, Mexico, the premier agave growing region, Tequila CAZADORES is an authentic 100% agave tequila deeply rooted in heritage. This makes it the best way to salute the authentic spirit of the UFC contenders.

About Tequila CAZADORES®

Tequila CAZADORES is the maker of the number-one premium tequila in the world(1) and the number-one Reposado Tequila in California(2). It is renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information about Tequila CAZADORES please visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.


For additional information:
Cortney Silverman, Senior Account Executive
CORBIN-HILLMAN COMMUNICATIONS
Cortney@corbinpr.com
(212) 246-3586

Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
jgerbino@bacardi.com
(786) 264-8421

DRINK RESPONSIBLY. DISFRUTE CON MODERACION

®2009 CAZADORES IS A REGISTERED TRADEMARK AND THE DEER DEVICE IS A TRADEMARK. IMPORTED BY TEQUILA CAZADORES U.S.A., SEAL BEACH, CA. TEQUILAS - EACH 40% ALC. BY VOL.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

SOURCE Tequila CAZADORES(R)

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