Mobile 365 Adds India and China to Its Global Footprint

Company Also Awarded WAP Contract from Shanghai Mobile to Provide WAP Billing

in Shanghai Province

Sep 27, 2005, 01:00 ET from Mobile 365

    SINGAPORE, 3GSM World Congress Asia (Stand B15), Sept. 27 /PRNewswire/ --
 In a strategic response to the dramatic market growth opportunities presented
 by the world's two largest and fastest growing mobile markets, Mobile 365, the
 global leader in mobile messaging and data services, further extends its
 global presence with the launch of its new office in India and another office
 in China.
     (Logo: )
     India: Gurgaon
     India is the fastest growing and second largest mobile market in Asia, and
 one of the biggest in the world with 57.4 million(1) mobile subscribers.  The
 Indian market is expected to swell to nearly 200 million subscribers by 2008.
     "India's nascent mobile market presents exciting opportunities for
 domestic companies looking to monetize content, as well as international
 content companies seeking expansion into growth markets.  With reach to more
 than 500 mobile operators around the world - including all the operators in
 India - we believe that mobile messaging and WAP services such as music,
 games, and entertainment will be key revenue drivers for the Indian operators
 over the next couple of years," said Matthew Talbot, Managing Director, Asia,
 Mobile 365.
     Mobile 365 India is located in Gurgaon, a satellite town of New Delhi that
 plays home to numerous Indian telecoms and services industry bigwigs.  At the
 helm of this new operation is Mobile 365's Country Manager, Kaustuv Ghosh, who
 brings a wealth of experience in the wireless industry from his previous
 appointments at NDTV and ACL Wireless.  Ghosh will spearhead the deployment of
 Mobile 365's global client-base in India, create indigenous business
 opportunities, and establish Mobile 365 as a leading provider of mobile
 messaging and data services in the Indian market.
     In addition to securing short codes for companies like MSN for SMS IM and
 Hotmail, Mobile 365 has also secured a short code - 6365 - which can now be
 used to help content companies, brands, and corporations launch in the Indian
 market.  In addition to offering connectivity through its own short code,
 Mobile 365 is able to offer access to various "walled garden" operators, which
 enables services to be deployed on STK/OTA, as well as GPRS/BREW, portals.
     China: Guangzhou, Shanghai and Beijing
     In China, Mobile 365 has set up its third operation in the southern city
 of Guangzhou, following its successful foray into the cities of Beijing and
 Shanghai, where the mobile phone is deemed as both a status symbol and a
 fashion statement.
     China is the largest mobile market in the world, with more than
 363 million(2) mobile subscribers, surpassing fixed-line subscribers at
 337 million.  According to In-Stat/MDR, the number of mobile subscribers is
 projected to grow to 497 million by 2008.  SMS has become a major
 communications tool for China and is expected to remain as the largest revenue
 generator in the wireless value-added service markets.
     With existing direct SMS connections to both China Mobile and China
 Unicom, and connectivity to China Mobile MMS, Mobile 365 has now achieved WAP
 connectivity with Shanghai Mobile enabling WAP billing in Shanghai Province.
     The significance of this deal is succinctly summarized by Talbot.  "The
 mobile billing dynamics in China differs very much from its counterparts in
 the rest of the world.  In the rest of Asia and Europe today, we can deliver
 content like polyphonic ring tones via PUSH WAP and bill by Premium SMS
 (PSMS).  In China, it's technically illegal to bill via PSMS for GPRS content
 delivery.  The operators demand that 2G content, like monophonic ring tones
 and logos, must be billed by PSMS; GPRS delivered content like polyphonic ring
 tones and wallpaper via WAP or MMS; and JAVA/BREW content via the China Mobile
 JAVA billing platform or equivalent China Unicom Brew network.  With this
 deal, Mobile 365 is continuing to show our commitment in helping customers
 gain access to the Chinese market via SMS, MMS, and WAP connectivity."
     About Mobile 365
     Delivering nearly two billion messages per month, Mobile 365 leads the
 world in the global delivery and settlement of mobile messaging and data
 services, including SMS, MMS, WAP, and Instant Messaging.  With reach to more
 than 500 mobile operators around the world, Mobile 365's global connectivity
 and network reliability inspire confidence that your inter-operator messages
 and interactive campaigns get successfully delivered, and that your revenue is
 always processed quickly.  Headquartered in Chantilly, Virginia, USA, Mobile
 365 has offices in Beijing, Guangzhou, Hamburg, Hong Kong, India (Gurgaon),
 Kuala Lumpur, Lisbon, London, Madrid, Mexico City, Milan, Paris, San Mateo
 (California, USA), Sao Paulo, Shanghai, Singapore, Sydney, and Taipei.  Major
 operator customers include Verizon Wireless, Vodafone, Cingular Wireless,
 T-Mobile, Telcel, Telefonica, and O2.  Major brand customers include Volvo,
 Sony Pictures, MSN, Citibank, Siemens, Ogilvy, Dunkin' Donuts, Vodafone, and
 more. For more information, visit:
     (1) Source: Telecom Regulatory Authority of India -
 - TRAI, June 2005
     (2) Source: China Ministry of Information Industry - MII

SOURCE Mobile 365