Mobile Advertising Measurement Provider AppsFlyer Announces New Integration with Twitter's Mobile App Promotion
SAN FRANCISCO, June 30, 2014 /PRNewswire/ --
AppsFlyer (http://www.appsflyer.com) is excited to announce that it is now an official Twitter Marketing Platform Partner. Starting today, AppsFlyer's clients will be able to run Twitter's Mobile App Promotion, while leveraging AppsFlyer's campaign measurement for in-depth campaign analytics and optimization.
Twitter Mobile App Promotion is a new mobile ad unit that provides mobile app developers with an effective way to advertise their iOS and Android apps to the right audience, drive installs and increase app discovery. Thanks to AppsFlyer's new integration with Twitter, AppsFlyer customers who use Twitter Mobile App Promotion to promote their apps are now able to start measuring user acquisition, user engagement and lifetime value in AppsFlyer's dashboard. This means that developers using Twitter's new mobile user acquisition channel can monitor the true performance of each and every campaign, ad and audience, allowing them to optimize and acquire loyal users with ease.
"We started AppsFlyer to solve one of the major problems in the mobile apps market - user attribution analytics and campaign measurement. The transparency we added to this market was a main driver of the latest mobile advertising growth," says Oren Kaniel, CEO of AppsFlyer. "The social channel has proven to be a major source of high quality users. The results we see from initial campaigns are outstanding. This is why we are very excited about the partnership with Twitter's Mobile App Promotion."
Founded in 2011, AppsFlyer is a leading mobile app tracking and attribution analytics platform that allows app developers, brands and agencies to manage, measure and optimize their entire mobile user acquisition process. As a venture-backed tech company, AppsFlyer is passionate about building the technology that will empower marketers to get the most out of their mobile campaigns, allowing them to work their magic to the fullest. AppsFlyer's NativeTrack™ technology is now measuring billions of mobile actions and analyzing the drivers of these actions and conversions. AppsFlyer's clients include SEGA, Hipmunk, Foursquare, Baidu, Mail.ru, Autodesk and more.
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