Mobile Enterprise Applications Set for Strong Growth in Latin America

    BUENOS AIRES, Argentina, Jan. 17 /PRNewswire/ -- An increasingly mobile
 workforce that needs 'anytime, anywhere' access to corporate intranets and
 critical data and applications at the office is driving the growth of the
 mobile enterprise in Latin America. This region presents a significant
 opportunity for mobile operators to increase their revenues by wirelessly
 connecting on-the-move employees with the office through smart phones, cell
 phones and personal digital assistants (PDAs).
     New analysis from Frost & Sullivan
 (http://www.mobileandwireless.frost.com ), Latin America Mobile Enterprise
 Market, reveals that this market earned revenues of $7,528.3 million in
 2006 and estimates this to reach $15,537.5 million in 2012.
     If you are interested in a virtual brochure, which provides
 manufacturers, end users and other industry participants with an overview
 of the latest analysis of Latin America mobile enterprise market, then send
 an e-mail to Jorgelina Pecina, Corporate Communications, at
 jorgelina.pecina@frost.com' target='_blank' title='jorgelina.pecina@frost.com'>jorgelina.pecina@frost.com with your full name, company name, title,
 telephone number, fax number, e-mail address, city and country. Upon
 receipt of the above information, an overview will be sent to you.
     "The demand for wireless enterprise applications is poised for immense
 growth in the years to come and carriers and vendor developers can look
 forward to substantial opportunities," remarks Frost & Sullivan Research
 Analyst Andres Sciarrotta. "Newer and more personalized applications are
 likely to help operators expand the number of business users."
     Both voice and data business applications are expected to grow in terms
 of revenues and lines, thereby increasing the significance of the mobile
 enterprise market in the total mobile market. Having identified the
 potential of these applications, operators are likely to intensify their
 efforts in promoting these services. Combined with the greater
 affordability of advanced types of handsets, this is likely to be a key
 factor in driving market growth.
     Currently, the high prices of handsets and solutions and a continuing
 lack of awareness about the capabilities of mobile enterprise applications
 are limiting their uptake and restraining the market. Users' concern about
 the security and confidentiality of such applications are also proving to
 be a barrier to higher uptake.
     "Moreover, many companies, particularly small and medium-sized
 enterprises (SME), are reluctant to invest in new technologies unless they
 are convinced that they will positively impact their ROI," explains
 Sciarrotta.
     Operators are attempting to address the issue of high cost of handsets
 and solutions by developing strategies aimed to reducing prices and
 promoting the use of business applications. In this way, operators could be
 successful in capturing the interest of smaller companies for whom price is
 a major deciding factor and, thereby, expand the market.
     At present, operators across the region are focusing on two specific
 applications: mobile office and sales force automation (SFA). Mobile office
 applications are believed to have a direct impact on the mobile worker's
 daily activities and this is likely to boost their popularity. Adoption of
 mobile office as well as SFA applications is likely to be high initially
 among large companies, with SMEs following at a later date.
     "SFA applications are also expected to have a great impact in the Latin
 American market," says Sciarrotta. "Providing mobile sales personnel with
 SFA enables the employee to access real-time, mission-critical sales
 information, product information, company intranets and other features from
 their handheld devices, thus is placing them in a more competitive
 situation."
     Latin America Mobile Enterprise Market, part of the Mobile & Wireless
 Subscription, provides an overview of the mobile enterprise markets in
 Argentina, Brazil, Chile, Colombia, Mexico and Venezuela, including key
 information such as drivers, restraints, challenges and trends that are
 likely to impact the current status of the market. In this research
 service, Frost & Sullivan's expert analysts thoroughly examine the
 following: business mobile applications for voice and data, such as
 push-to-talk (PTT), SFA, and mobile office. Interviews with the press are
 available.
     Frost & Sullivan, a global growth consulting company, has been
 partnering with clients to support the development of innovative strategies
 for more than 40 years. The company's industry expertise integrates growth
 consulting, growth partnership services, and corporate management training
 to identify and develop opportunities. Frost & Sullivan serves an extensive
 clientele that includes Global 1000 companies, emerging companies and the
 investment community by providing comprehensive industry coverage that
 reflects a unique global perspective and combines ongoing analysis of
 markets, technologies, econometrics and demographics. For more information,
 visit http://www.frost.com .
                     Latin America Mobile Enterprise Market
                                      N03C
 
      Contact:
      Jorgelina Pecina
      Corporate Communications - Latin America
      P: 54-11 4777-9951
      F: 54-11 4777-0071
      E: jorgelina.pecina@frost.com' target='_blank' title='jorgelina.pecina@frost.com'>jorgelina.pecina@frost.com
 
      Mireya Castilla
      Corporate Communications - North America
      P: 210.247.3830
      F: 210.348.1003
      E: mireya.castilla@frost.com
 
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      Corporate Communications - Europe
      P: + 91 44 42044668
      E: sparthasarathy@frost.com
 
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      Corporate Communications - Southeast Asia & ANZ
      P: +603 6204 5878
      F: +603 6201 7402
      E: sarah.lourdes@frost.com
 
      Surbhi Dedhia
      Corporate Communications - South Asia, Middle East
      P: +91 22 2832 4705 Ext: 131
      E: sdedhia@frost.com
 
      http://www.frost.com
     Keywords in this press release: Mobile enterprise, Latin America,
 mobile operators, carriers, vendor developers, voice, data, mobile office,
 sales force automation, SFA, research, information, market, trends,
 technology, service, forecast, market share.
 
 

SOURCE Frost & Sullivan