HomePocket for home buyers and sellers
Home buyers want to see every home for sale – in the MLS, FSBO or pocket listings - in their preferred geography, Polancich said. "HomePocket provides that search capability in one intuitive user interface, online or on an iOS or Android mobile device." Search is free and an instant mobile chat feature makes inquiries easy. Conversely, home sellers want every buyer to see their home. The mobile app allows sellers to snap a few photos, write a quick description and post immediately. Listing the property in the marketplace is free and robust marketing packages are available for a minimal monthly fee.
HomePocket for real estate pros
"Real estate professionals are faced with confusing, expensive, ineffective and crowded tools and services to market their properties. With powerful data analytics and easy-to-use marketing tactics, HomePocket is a resource for real estate agents who lack time, resources and marketing prowess," Polancich explained. Real estate professionals can rely on HomePocket to market all of their listings.
"I can now mass market my pocket listings which is a huge bonus for me," said Tara Powell of Tara Powell Real Estate, Canton, GA. "Plus, I can walk into a listing appointment and have my client's home in front of buyers before I even leave - before I can get it into MLS. That's a big edge for me with sellers."
HomePocket will also launch new lead generation programs for brokers and lenders before the end of the year.
"Despite the laundry list of technology claims out there today, the real estate industry has really fallen behind in efficiently connecting buyers and sellers in any way other than a one-to-one realtor relationship. While that certainly will remain a key ingredient for many, effective marketing options are also needed more than ever amidst what is a crowded and noisy marketplace. It's worked for companies like Amazon, eBay, Zappos and LetGo." Polancich said.
HomePocket is a technology-driven real estate solutions company focused on providing simple, easy-to-use products that help buyers, sellers and real estate professionals. Founded by real estate pros, software engineers and data analysts, the mobile-first network leverages technology and data analytics in more focused ways to make real estate transactions more efficient and more valuable for all involved. Learn more at Homepocket.com.
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