Mobile Internet and E-mail Services Jump in Popularity Among U.S. Consumers Forty-four percent pay for non-text mobile data services, reinforcing current business models for mobile carriers
DALLAS, Dec. 1 /PRNewswire/ -- Adoption of non-text mobile data services has exceeded 40% of the more than 70 million U.S. broadband households with a mobile phone service, according to Parks Associates' new consumer study Mobile Convergence: Platforms, Applications, and Services.
Over one-fourth of mobile service users have adopted mobile Internet and e-mail services, eclipsing other mobile data ARPU drivers like mobile TV and music, indicating that carriers will have to win subscribers through more "practical" services first. The fast adoption of mobile social networking and navigation services, which have both exceeded 10%, also indicates carriers can be successful in deploying popular Web activities as revenue-generating data services on the mobile platform.
"Non-text mobile data services are central to wireless carriers' long-term plans for revenue growth," said Harry Wang, Director of Health and Mobile Product Research, Parks Associates, "The strong growth in usage of mobile Internet, e-mail, social networking, and navigation during the past two years shows consumers are eager for mobile applications that offer convenience and rich features."
Use of multipurpose devices like smartphones is another driver, Wang said. "Smartphone penetration will exceed 30% of broadband households in 2009. These 20 million households will be a perfect target for carriers to market their mobile data services."
Mobile Convergence: Platforms, Applications, and Services surveyed U.S. consumers to reveal trends and attitudes regarding mobile devices and services. For more information, visit http://www.parksassociates.com or contact 972-490-1113 or firstname.lastname@example.org.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS(TM), with support from the Consumer Electronics Association (CEA®), and CONNECTIONS(TM) Europe. Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS(TM) Conference series.
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SOURCE Parks Associates