Mobile Learning To Reach $2.1 Billion in North America by 2017 North America Generates the Second-highest Revenues for Mobile Learning on the Planet According to a New Ambient Insight Report

SEATTLE, April 18, 2013 /PRNewswire-iReach/ -- The revenues for Mobile Learning products in North America reached an imposing $1.4 billion in 2012. The compound annual growth rate (CAGR) is 7.6% and revenues will climb to $2.1 billion by 2017, according to a new Ambient Insight report called, "The 2012-2017 North America Mobile Learning Market."

North America has the second-largest revenues for Mobile Learning after Asia. The overall growth rate in Canada is 20.8% and the growth rate in the US is 6.1%. One reason for this discrepancy is that the US is a mature market: the Mobile Learning market in the US is over a decade old.

"The majority of Mobile Learning revenues in North America are concentrated in the US," reports Sam S. Adkins, Chief Research Officer. "However, the growth rates in Canada are over three times higher than in the US. The dynamics of both countries can be complex and this report provides a detailed analysis of the supply chains in each country."

The free Abstract is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region.

The demand-side section includes five-year forecasts for Canada and the US broken out by eight buying segments in each country: consumers, federal government agencies, local/state/provincial government agencies, PreK-12 institutions, higher education institutions, corporations, associations, and healthcare buyers.

"There are major differences in buying behavior between the US and Canada," comments CEO Tyson Greer. "Suppliers cannot use US buying-behavior patterns as a baseline for doing business in Canada. For example, the buying behavior in the academic segments in the two countries is fundamentally different."

The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including: packaged content, value added services (VAS), custom content development services, authoring tools and platforms, and personal learning devices.

"The revenues for packaged Mobile Learning content are heavily concentrated in the consumer and healthcare segments in both countries, but the type of content purchased is different in each country," adds Adkins. "One interesting trend is that between 2010 and 2012, over sixty native Mobile Learning tools and platforms came on the market."

Over 170 Mobile Learning suppliers in North America are cited in this report. This information will help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.

Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, sam@ambientinsight.com

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SOURCE Ambient Insight



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