NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Messaging Market Report 2011-2016

http://www.reportlinker.com/p0765578/Mobile-Messaging-Market-Report-2011-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony

How is Mobile Messaging Evolving?

Mobile messaging is evolving due to the increasing use of mobile broadband by users to communicate with each other. The SMS and MMS platforms are facing intense competition from instant communication and email on many smart devices. The accessibility of 3G networks and the technical capabilities of smart devices are enabling ever-faster access to data. Visiongain expects global mobile IM users to grow from 311.2 million users in 2010, to over 1.6 billion by 2016.

The popularity of social networks is strongly influencing consumer behaviour and mobile service providers are countering by offering enhanced messaging applications. New messaging tools propose more intimate communication platforms, emulating a new class of social company, with mobility in mind from the start. Messaging applications based on location and group functions are gaining ground and users are beginning to expect mobile messaging platforms to be tailored to their particular needs. 

New Market Opportunities In parallel to the development of high-end messaging platforms, traditional applications such as SMS and MMS are expanding their reach and being employed in new ways. SMS provides a simple and cost-effective alternative where mobile broadband is not available or the cost of smart devices is prohibitive. This has prompted a growth in mobile services which leverage the universal nature of SMS. 

Emerging markets especially are fostering strong markets in mobile payments and remittance services, which are opening up new revenue streams for operators. This is resulting in increased trust in messaging services and driving other industries such as mobile commerce, health and government. The Asia Pacific, African and Middle Eastern markets are showing particularly strong growth in value added services which leverage the mobile messaging platform. SMS traffic in those three regions accounts for almost 50% of total global SMS traffic in 2011. 

Remaining Competitive in a Changing Market

Visiongain estimates that increased subscriptions to data plans for mobile broadband and the extensive use of traditional messaging platforms in emerging markets will drive global mobile messaging revenues to reach $305.5 billion by 2016. New market opportunities are opening up the space for entrance by players who can offer original content and innovative services for mobile messaging. 

How can stakeholders remain competitive in a fast-changing market? Visiongain's mobile messaging market report investigates the value chain players, from infrastructure to service providers, including emerging trends and technologies supporting the industry. The report includes financial market forecasts and interviews with experts from Vodafone, Metahelix, Tekelec and Comverse. 

Who needs to read this report?  • Mobile Operators - Understand how the market is likely to change over the next five years and identify strategies to ensure you can compete with other operators and in different markets.

• Content Publishers and Mobile App Developers - Discover opportunities that are available in the messaging sector, and identify new service offerings to grow your revenues.

• OEMs & Network Vendors - Gain in-depth market knowledge to develop and offer platform and technology solutions to the mobile messaging market.

• Service Providers - Learn ways to offer tailored services to operators and content providers, from back-end platform solutions to front-end customer service packages.

• Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile messaging business models.

• Investment Companies - Increase your understanding of the mobile messaging segment and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.

Visiongain is a trading partner with the US Federal Government

CCR Ref number: KD4R6 

Table of Contents Executive Summary

E.1 A Broadening Scope for Mobile Messaging

E.2 New Opportunities for Revenue Growth

E.3 A Catalyst for Development

E.4 Driving the Market with Emerging Technologies

Introduction1.1 Defining Mobile Messaging1.1.1 Short Messaging Service1.1.2 Multimedia Messaging Service1.1.3 Mobile Instant Messaging1.1.4 Mobile Email1.2. Mobile Messaging Rises to New Uses1.2.1 Group Chat1.2.2 Randomised & Localised Discovery1.2.3 SMS Replacements1.2.4 Relays1.3 Business Case for Mobile Messaging1.4 Key Players & Stakeholders1.5 The Aim & Scope of the Report1.6 Questions Answered by the Report1.7 Structure of the Report1.8 Methodology

2. The Mobile Messaging Ecosystem

2.1 Mobile Messaging Value Chain

2.2 Mobile Messaging Infrastructure

2.3 Mobile Messaging Platforms

2.4 Mobile Messaging Service Providers

2.4.1 Back-end Vendors

2.4.2 OEMS

2.4.3 MNOs

2.4.4 OTT & Content Providers

2.4.5 Software Developers

2.5 Mobile Messaging Content Providers

2.6 Leveraging Mobile Messaging as Billing Business Models

2.6.1 Using Premium SMS/USSD Billing for Mobile Payments

2.6.2 Mobile Originated

2.6.3 Mobile Terminated

2.6.4 How Successful is Premium Rate Billing?

2.7 SMS and MMS Marketing

2.7.1 Short Codes

2.7.2 Pull & Push Messaging

2.7.3 An Uncontested Mobile Advertising Platform

2.7.4 Mobile Coupons

2.7.5 Location Based SMS/MMS Advertising

2.8 IP Based Messaging

2.8.1 Ping Messaging

2.8.2 Barriers to Growth

2.9 Converged IP Messaging

2.10 Rich Communication Suite

2.11 Message-oriented Cloud Middleware

2.11.1 Enterprise Messaging

2.11.2 Cloud Paths

2.11.3 Business Case for the Cloud

2.12 New Building Blocks for MNOs

3. Drivers and Challenges for Mobile Messaging3.1 Mobile Subscriber & Handset Growth3.1.1 Changing Consumer Habits3.2 Smart Device Growth to Drive Mobile Broadband Use3.3 A Market for Mobile Data Services3.4 Mobile Messaging in Enterprise3.4.1 How important is Mobile Email?3.4.2 An Increasingly Pervasive Business Tool3.4.3 Mobile Enterprise Messaging Solutions3.5 App Stores as the New Service Delivery Mechanism3.5.1 Growth of the App Market3.5.2 App Markets3.5.3 Impact on Messaging3.6 Social Networks as the New Messaging Platform3.6.1 Messaging at the Centre of Mobile Social Networks3.6.1.1 eBuddy Case Study3.6.1.2 MXit Case Study3.6.2 Monetisation Opportunities for MNOs3.7 Internal Barriers to IM Growth3.7.1 Censorship & Surveillance3.7.2 High SMS Pricing3.7.3 International Data Roaming Fluctuations for MMS3.7.4 The Drawbacks of Mobile Email3.8 Monetising Messaging Services

4. Trends and Emerging Applications

4.1 Mobile Commerce, Payments and Banking

4.1.1 Visa

4.1.2 MOBIbucks

4.1.3 M-Payments in Kenya

4.1.3.1 M-PESA

4.1.3.2 M-KESHO

4.1.3.3 Orange Money

4.1.4 Continued Growth of Mobile Banking, Payments and Remittance in Developing Markets

4.2 Mobile Health

4.2.1 Leveraging Technology in the Health Sector

4.2.2 Sexual Health Campaigns

4.2.3 Smoking Cessation Programs

4.2.4 SMS as A Ubiquitous Tool for Cheaper Medicine in the Philippines

4.2.5 Telemedicine System Using MMS

4.2.6 Expert Interview: Vodafone

4.2.6.1 Brief Overview of the Mobile Relationship Manager for Vodafone mHealth Solutions

4.2.6.2 Implementation of Vodafone mHealth Solutions

4.2.6.3 The Role of Mobile Messaging for Health Services in Emerging Economies

4.2.6.4 The Evolution of Mobile Services in Telehealth

4.2.7 Expert Interview: Metahelix

4.2.7.1 Brief Overview of The M-DOK System

4.2.7.2 M-DOK in The Philippines

4.2.7.3 Mobile Messaging In Emerging Markets

4.2.7.4 Evolution of Telehealth in Mobile Health

4.3 Emergency Response

4.3.1 Text Messaging for Disaster Relief

4.3.1.1 Crisis Mapping

4.3.1.2 Humanitarian Relief

4.3.1.3 Changing User Behaviours

4.4 Government

4.4.1 M-government Value Chain

4.4.2 M-government Delivery Models

4.4.3 Education

4.4.4 Law Enforcement

4.4.5 M-Voting

4.5 The Future of Mobile Messaging and VAS

5. The Global and Regional Markets for Mobile Messaging5.1 Mobile Revenue Shares by Type5.2 Global Mobile Data Revenues5.3 Global Mobile Messaging Market5.4 The SMS Market5.4.1 Global SMS Revenues5.4.2 Regional SMS Revenues5.4.3 Global SMS Traffic5.4.4 Regional SMS Traffic5.5 The MMS Market5.5.1 Global MMS Revenues5.5.2 Regional MMS Revenues5.5.3 Global MMS Traffic5.5.4 Regional MMS Traffic5.6 The MIM Market5.6.1 Global MIM Revenues5.6.2 Global MIM Users5.7 The Mobile Email Market5.7.1 Global Mobile Email Revenues5.7.2 Global Mobile Email Users

6. Selected Key Industry Players

6.1 Original Equipment Manufacturers

6.1.1 Research In Motion

6.1.2 Apple

6.2 OTT Service and Content Providers

6.2.1 Google

6.2.2 Facebook

6.3 Platform Providers

6.3.1 Synchronica

6.3.2 Sybase & SAP

6.4 Infrastructure Providers

6.4.1 Acision

6.4.2 Expert Interview: Tekelec

6.4.2.1 Factors Driving the Market

6.4.2.2 The Impact of IP Convergence

6.4.2.3 The Role of Mobile Services

6.4.2.4 The Role of Messaging in Mobile Services

6.4.2.5 The Future of Mobile Messaging

6.4.2.6 Tekelec Service & Product Overview

6.4.3 Expert Interview: Comverse

6.4.3.1 Factors Driving the Market

6.4.3.2 The Impact of IP Convergence

6.4.3.3 The Role of Mobile Services

6.4.3.4 The Role of Messaging in Emerging Economies

6.4.3.5 The Role of Messaging in Emergency Relief and Telehealth

6.4.4.6 The Future of Mobile Messaging

6.4.4.7 Comverse Service and Product Overview

6.5 Niche Mobile Messaging Providers

6.5.1 Whats App

6.5.2 GroupMe

6.5.3 Hurricane Party

6.5.4 Burst SMS

6.5.5 Global Relay

7. Conclusion7.1 Revaluating SMS7.2 The Rising MIM Platform7.3 MIM Leads the Way: From Social to Business7.4 Leveraging Value Added Services7.5 Advancing Mobile Governance7.6 Security Remains a Critical Element7.7 SWOT Analysis7.8 Key Findings

8. Glossary

Appendix A - About Visiongain

Appendix B- Visiongain report evaluation form

List of Charts Chart 2.1 Global Mobile Advertising Market Share & Revenues by Type 2011

Chart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016

Chart 2.3 Global Location Based Advertising Revenues 2011 - 2016

Chart 3.1 Global Mobile Subscribers 2010 - 2016

Chart 3.2 Global Handset Shipments 2010 - 2016

Chart 3.3 Global Smartphone, PC & Tablet Shipments 2011- 2016

Chart 3.4 Mobile Penetration and Internet Access Worldwide and by Market 2010

Chart 3.5 Global Mobile Broadband Subscriber Growth 2011 - 2016

Chart 3.6 Top Drivers of Future Phone Choice 2011

Chart 3.7 Global Mobile vs. Total Workforce Forecast 2011 - 2016

Chart 3.8 Types of Mobile Devices Supported Within Organisations

Chart 3.9 Global Mobile Apps Downloaded 2011 - 2016

Chart 3.10 Global Market Share of Mobile App Stores 2011 - 2016

Chart 3.11 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011

Chart 3.12 Growth of Mobile Social Networking User Numbers 2011-2016

Chart 3.13 Roaming price of 100 KB picture MMS sent - average price by country of origin of the traveller - USD PPP (2011)

Chart 3.14 Email Viewing by Platform 2011

Chart 5.1 Global Mobile Revenues 2010 - 2016

Chart 5.2 Global Mobile Revenue Share by Type 2011 %

Chart 5.3 Global Mobile Revenue Share by Type 2011 USD

Chart 5.4 Global Mobile Data Revenues 2010 - 2016

Chart 5.5 Global Messaging Revenues 2010 - 2016

Chart 5.6 Share of Global Messaging Revenues by Type 2010 & 2016

Chart 5.7 Global SMS Revenues 2010 - 2016

Chart 5.8 SMS Revenues by Region 2010 - 2016

Chart 5.9 Global SMS Traffic 2010 - 2016

Chart 5.10 SMS Traffic by Region 2010 - 2016

Chart 5.11 Global MMS Revenues 2010 - 2016

Chart 5.12 MMS Revenues by Region 2010 - 2016

Chart 5.13 Global MMS Traffic 2010 - 2016

Chart 5.14 MMS Traffic by Region 2010 - 2016

Chart 5.15 Global Mobile IM Revenues 2010 - 2016

Chart 5.16 Global Mobile IM Users 2010 - 2016

Chart 5.17 Global Mobile Email Revenues 2010 - 2016

Chart 5.18 Global Mobile Email Users 2010 - 2016

Chart 6.1 RIM Revenues 2005 - 2013

Chart 6.2 Apple Revenues 2005 - 2013

Chart 6.3 Google Revenues 2005 - 2013

Chart 6.4 Estimated Facebook Revenues 2006 - 2013

Chart 6.5 Synchronica Revenues 2005 - 2013

Chart 6.6 Sybase & SAP Revenues 2005 - 2013

Chart 6.7 Tekelec Revenues 2005 - 2013

Chart 6.8 Comverse Revenues 2005 - 2013

Chart 6.9 GroupMe Text Messages per Day

List of Tables Table 1.1 Categorisation of Mobile Messaging

Table 1.2 Mobile User Agents

Table 1.3 Mobile Group Chat Examples

Table 1.4 Mobile Randomised & Localised Discovery

Table 1.5 SMS Replacement

Table 1.6 Mobile Messaging Relays

Table 1.7 Key Players & Stakeholders in the Mobile Messaging Industry

Table 2.1 Selected Mobile Messaging Infrastructure Vendors

Table 2.2 Selected Mobile Messaging Platform Vendors

Table 2.3 SMS & MMS Advertising Units

Table 2.4 Benefits of RCS/RCS-e

Table 3.1 Global Handset Shipments CAGR 2011 - 2016

Table 3.2 Key Findings of the iPass Mobile Workforce Survey April 2011

Table 3.3 Popular MIM Apps by Platform Q4 2011

Table 3.4 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011

Table 4.1 SMS Banking Push & Pull Services

Case Study 1: SMS For Health Supply Chain Management And Disease Tracking

Case Study 2: SMS for Life Managing The Malaria Medicine Supply Chain

Table 4.2 Selected M-government Projects in Africa & Asia

Table 5.1 Global Messaging Revenues CAGR 2010 - 2016

Table 5.2 SMS Revenues CAGR by Region 2010 - 2016

Table 5.3 SMS Traffic CAGR by Region 2010 - 2016

Table 5.4 MMS Revenues CAGR by Region 2010 - 2016

Table 5.5 MMS Traffic CAGR by Region 2010 - 2016

Table 7.1 SMS SWOT Analysis

Table 7.2 MMS SWOT Analysis

Table 7.3 MIM SWOT Analysis

Table 7.4 Mobile Email SWOT Analysis

List of FiguresFigure 1.1 Mechanism for SMS Delivery on the Same NetworkFigure 1.2 Mechanism for SMS Delivery on a Different NetworkFigure 1.3 MMSC Reference ArchitectureFigure 2.1 Mobile Messaging Value ChainFigure 2.2 SMSC/MMSC Vendor ConsiderationsFigure 2.3 Mobile Messaging PlatformsFigure 2.4 Mobile CouponsFigure 2.5 Location Based AdvertisingFigure 2.6 Fundamentals for MNO Revenue GrowthFigure 4.1 Mobile Commerce Solutions Using Messaging ApplicationsFigure 4.2 Overview of the M-PESA ServiceFigure 4.3 Filipino Telemedicine System Mechanism for Drug DatabaseFigure 4.4 Vodafone mHealth Solution - Mobile Relationship ManagerFigure 4.5 mGive Survey on Mobile DonationsFigure 4.6 M-government Value ChainFigure 4.7 M-government Delivery ModelsFigure 6.1 Comverse VAS 3.0 IP Messaging and Service Enablement MiddlewareFigure 6.2 Whats App Mobile ScreenshotFigure 6.3 GroupMe Mobile ScreenshotFigure 6.4 Hurricane Party Mobile ScreenshotFigure 6.5 Burst SMS Web ScreenshotFigure 6.6 Global Relay Messaging PlatformFigure 7.1 Mobile Messaging Applications 

Companies Listed

AcisionAdMobAirtel MoneyAirwide Solutions / Mavenir SystemsAlcatel Amaze Mobile MediaAnam MobileAppleAT&T MobilityBeeJiveIMBlackBerryBlykBrightkiteBuddyWiseBurst SMSBuzzCityChompSMSClickatellComverse ComvivaConvoreCritical PathDeutsche TelekomeBuddyEMTEricssonEskadenia SoftwareEvistel FacebookFast SocietyFoursquareGlobal RelayGo SMSGoogleGroupMeHandcent SMSHeyWireHomisco HTCHuawei Hungama MobileHurricane PartyIM+IMOIncentivatedInfo2mobiInterop TechnologiesJinny Software Jubaloo KikLDMobileLets LunchLinkedInLinxterLiverProfileMango MobileMarketronmBloxMediaBurstMeeboMeffyMessagePartyMetahelixmGiveMicrosoftM-KESHOMOBIbucksMobikash AfricanMobile Giving FoundationMobisolvMovistarM-PESAMXitNewNet Communication TechnologiesNimbuzzNokiaNokia Siemens Network Nordic Messaging O2Open MarketOpenmind Networks Openwave OrangePalringoPingChatPlastic MobileRIMRuxterSafaricomSamsungSitter PalsSkzpeSMS GlobalSMSJockSopranoSpongeStop N TextSybaseSymsoftSynchronicaTango TekelecTelcelTelecom ItaliaTeleCommunication SystemsTelefonica Telenity TeliaSoneraText2TeachTextMarketertextPlusTextSlideTIMTwitterTxtlocaltxtNationtyntecUshahidiVeriSignVerizonVibes MediaVisaVodafoneWavelengthWhatsAppYahooYobongoyuCashZapmeZTE 

To order this report: Mobile Telephony Industry: Mobile Messaging Market Report 2011-2016

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