NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Mobile Messaging Market Report 2011-2016
http://www.reportlinker.com/p0765578/Mobile-Messaging-Market-Report-2011-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony
How is Mobile Messaging Evolving?
Mobile messaging is evolving due to the increasing use of mobile broadband by users to communicate with each other. The SMS and MMS platforms are facing intense competition from instant communication and email on many smart devices. The accessibility of 3G networks and the technical capabilities of smart devices are enabling ever-faster access to data. Visiongain expects global mobile IM users to grow from 311.2 million users in 2010, to over 1.6 billion by 2016.
The popularity of social networks is strongly influencing consumer behaviour and mobile service providers are countering by offering enhanced messaging applications. New messaging tools propose more intimate communication platforms, emulating a new class of social company, with mobility in mind from the start. Messaging applications based on location and group functions are gaining ground and users are beginning to expect mobile messaging platforms to be tailored to their particular needs.
New Market OpportunitiesEmerging markets especially are fostering strong markets in mobile payments and remittance services, which are opening up new revenue streams for operators. This is resulting in increased trust in messaging services and driving other industries such as mobile commerce, health and government. The Asia Pacific, African and Middle Eastern markets are showing particularly strong growth in value added services which leverage the mobile messaging platform. SMS traffic in those three regions accounts for almost 50% of total global SMS traffic in 2011.
Remaining Competitive in a Changing Market
Visiongain estimates that increased subscriptions to data plans for mobile broadband and the extensive use of traditional messaging platforms in emerging markets will drive global mobile messaging revenues to reach $305.5 billion by 2016. New market opportunities are opening up the space for entrance by players who can offer original content and innovative services for mobile messaging.
How can stakeholders remain competitive in a fast-changing market? Visiongain's mobile messaging market report investigates the value chain players, from infrastructure to service providers, including emerging trends and technologies supporting the industry. The report includes financial market forecasts and interviews with experts from Vodafone, Metahelix, Tekelec and Comverse.
Who needs to read this report?• Content Publishers and Mobile App Developers - Discover opportunities that are available in the messaging sector, and identify new service offerings to grow your revenues.
• OEMs & Network Vendors - Gain in-depth market knowledge to develop and offer platform and technology solutions to the mobile messaging market.
• Service Providers - Learn ways to offer tailored services to operators and content providers, from back-end platform solutions to front-end customer service packages.
• Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile messaging business models.
• Investment Companies - Increase your understanding of the mobile messaging segment and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of ContentsE.1 A Broadening Scope for Mobile Messaging
E.2 New Opportunities for Revenue Growth
E.3 A Catalyst for Development
E.4 Driving the Market with Emerging Technologies
Introduction1.1 Defining Mobile Messaging1.1.1 Short Messaging Service1.1.2 Multimedia Messaging Service1.1.3 Mobile Instant Messaging1.1.4 Mobile Email1.2. Mobile Messaging Rises to New Uses1.2.1 Group Chat1.2.2 Randomised & Localised Discovery1.2.3 SMS Replacements1.2.4 Relays1.3 Business Case for Mobile Messaging1.4 Key Players & Stakeholders1.5 The Aim & Scope of the Report1.6 Questions Answered by the Report1.7 Structure of the Report1.8 Methodology
2. The Mobile Messaging Ecosystem
2.1 Mobile Messaging Value Chain
2.2 Mobile Messaging Infrastructure
2.3 Mobile Messaging Platforms
2.4 Mobile Messaging Service Providers
2.4.1 Back-end Vendors
2.4.2 OEMS
2.4.3 MNOs
2.4.4 OTT & Content Providers
2.4.5 Software Developers
2.5 Mobile Messaging Content Providers
2.6 Leveraging Mobile Messaging as Billing Business Models
2.6.1 Using Premium SMS/USSD Billing for Mobile Payments
2.6.2 Mobile Originated
2.6.3 Mobile Terminated
2.6.4 How Successful is Premium Rate Billing?
2.7 SMS and MMS Marketing
2.7.1 Short Codes
2.7.2 Pull & Push Messaging
2.7.3 An Uncontested Mobile Advertising Platform
2.7.4 Mobile Coupons
2.7.5 Location Based SMS/MMS Advertising
2.8 IP Based Messaging
2.8.1 Ping Messaging
2.8.2 Barriers to Growth
2.9 Converged IP Messaging
2.10 Rich Communication Suite
2.11 Message-oriented Cloud Middleware
2.11.1 Enterprise Messaging
2.11.2 Cloud Paths
2.11.3 Business Case for the Cloud
2.12 New Building Blocks for MNOs
3. Drivers and Challenges for Mobile Messaging3.1 Mobile Subscriber & Handset Growth3.1.1 Changing Consumer Habits3.2 Smart Device Growth to Drive Mobile Broadband Use3.3 A Market for Mobile Data Services3.4 Mobile Messaging in Enterprise3.4.1 How important is Mobile Email?3.4.2 An Increasingly Pervasive Business Tool3.4.3 Mobile Enterprise Messaging Solutions3.5 App Stores as the New Service Delivery Mechanism3.5.1 Growth of the App Market3.5.2 App Markets3.5.3 Impact on Messaging3.6 Social Networks as the New Messaging Platform3.6.1 Messaging at the Centre of Mobile Social Networks3.6.1.1 eBuddy Case Study3.6.1.2 MXit Case Study3.6.2 Monetisation Opportunities for MNOs3.7 Internal Barriers to IM Growth3.7.1 Censorship & Surveillance3.7.2 High SMS Pricing3.7.3 International Data Roaming Fluctuations for MMS3.7.4 The Drawbacks of Mobile Email3.8 Monetising Messaging Services
4. Trends and Emerging Applications
4.1 Mobile Commerce, Payments and Banking
4.1.1 Visa
4.1.2 MOBIbucks
4.1.3 M-Payments in Kenya
4.1.3.1 M-PESA
4.1.3.2 M-KESHO
4.1.3.3 Orange Money
4.1.4 Continued Growth of Mobile Banking, Payments and Remittance in Developing Markets
4.2 Mobile Health
4.2.1 Leveraging Technology in the Health Sector
4.2.2 Sexual Health Campaigns
4.2.3 Smoking Cessation Programs
4.2.4 SMS as A Ubiquitous Tool for Cheaper Medicine in the Philippines
4.2.5 Telemedicine System Using MMS
4.2.6 Expert Interview: Vodafone
4.2.6.1 Brief Overview of the Mobile Relationship Manager for Vodafone mHealth Solutions
4.2.6.2 Implementation of Vodafone mHealth Solutions
4.2.6.3 The Role of Mobile Messaging for Health Services in Emerging Economies
4.2.6.4 The Evolution of Mobile Services in Telehealth
4.2.7 Expert Interview: Metahelix
4.2.7.1 Brief Overview of The M-DOK System
4.2.7.2 M-DOK in The Philippines
4.2.7.3 Mobile Messaging In Emerging Markets
4.2.7.4 Evolution of Telehealth in Mobile Health
4.3 Emergency Response
4.3.1 Text Messaging for Disaster Relief
4.3.1.1 Crisis Mapping
4.3.1.2 Humanitarian Relief
4.3.1.3 Changing User Behaviours
4.4 Government
4.4.1 M-government Value Chain
4.4.2 M-government Delivery Models
4.4.3 Education
4.4.4 Law Enforcement
4.4.5 M-Voting
4.5 The Future of Mobile Messaging and VAS
5. The Global and Regional Markets for Mobile Messaging5.1 Mobile Revenue Shares by Type5.2 Global Mobile Data Revenues5.3 Global Mobile Messaging Market5.4 The SMS Market5.4.1 Global SMS Revenues5.4.2 Regional SMS Revenues5.4.3 Global SMS Traffic5.4.4 Regional SMS Traffic5.5 The MMS Market5.5.1 Global MMS Revenues5.5.2 Regional MMS Revenues5.5.3 Global MMS Traffic5.5.4 Regional MMS Traffic5.6 The MIM Market5.6.1 Global MIM Revenues5.6.2 Global MIM Users5.7 The Mobile Email Market5.7.1 Global Mobile Email Revenues5.7.2 Global Mobile Email Users
6. Selected Key Industry Players
6.1 Original Equipment Manufacturers
6.1.1 Research In Motion
6.1.2 Apple
6.2 OTT Service and Content Providers
6.2.1 Google
6.2.2 Facebook
6.3 Platform Providers
6.3.1 Synchronica
6.3.2 Sybase & SAP
6.4 Infrastructure Providers
6.4.1 Acision
6.4.2 Expert Interview: Tekelec
6.4.2.1 Factors Driving the Market
6.4.2.2 The Impact of IP Convergence
6.4.2.3 The Role of Mobile Services
6.4.2.4 The Role of Messaging in Mobile Services
6.4.2.5 The Future of Mobile Messaging
6.4.2.6 Tekelec Service & Product Overview
6.4.3 Expert Interview: Comverse
6.4.3.1 Factors Driving the Market
6.4.3.2 The Impact of IP Convergence
6.4.3.3 The Role of Mobile Services
6.4.3.4 The Role of Messaging in Emerging Economies
6.4.3.5 The Role of Messaging in Emergency Relief and Telehealth
6.4.4.6 The Future of Mobile Messaging
6.4.4.7 Comverse Service and Product Overview
6.5 Niche Mobile Messaging Providers
6.5.1 Whats App
6.5.2 GroupMe
6.5.3 Hurricane Party
6.5.4 Burst SMS
6.5.5 Global Relay
7. Conclusion7.1 Revaluating SMS7.2 The Rising MIM Platform7.3 MIM Leads the Way: From Social to Business7.4 Leveraging Value Added Services7.5 Advancing Mobile Governance7.6 Security Remains a Critical Element7.7 SWOT Analysis7.8 Key Findings
8. Glossary
Appendix A - About Visiongain
Appendix B- Visiongain report evaluation form
List of ChartsChart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016
Chart 2.3 Global Location Based Advertising Revenues 2011 - 2016
Chart 3.1 Global Mobile Subscribers 2010 - 2016
Chart 3.2 Global Handset Shipments 2010 - 2016
Chart 3.3 Global Smartphone, PC & Tablet Shipments 2011- 2016
Chart 3.4 Mobile Penetration and Internet Access Worldwide and by Market 2010
Chart 3.5 Global Mobile Broadband Subscriber Growth 2011 - 2016
Chart 3.6 Top Drivers of Future Phone Choice 2011
Chart 3.7 Global Mobile vs. Total Workforce Forecast 2011 - 2016
Chart 3.8 Types of Mobile Devices Supported Within Organisations
Chart 3.9 Global Mobile Apps Downloaded 2011 - 2016
Chart 3.10 Global Market Share of Mobile App Stores 2011 - 2016
Chart 3.11 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011
Chart 3.12 Growth of Mobile Social Networking User Numbers 2011-2016
Chart 3.13 Roaming price of 100 KB picture MMS sent - average price by country of origin of the traveller - USD PPP (2011)
Chart 3.14 Email Viewing by Platform 2011
Chart 5.1 Global Mobile Revenues 2010 - 2016
Chart 5.2 Global Mobile Revenue Share by Type 2011 %
Chart 5.3 Global Mobile Revenue Share by Type 2011 USD
Chart 5.4 Global Mobile Data Revenues 2010 - 2016
Chart 5.5 Global Messaging Revenues 2010 - 2016
Chart 5.6 Share of Global Messaging Revenues by Type 2010 & 2016
Chart 5.7 Global SMS Revenues 2010 - 2016
Chart 5.8 SMS Revenues by Region 2010 - 2016
Chart 5.9 Global SMS Traffic 2010 - 2016
Chart 5.10 SMS Traffic by Region 2010 - 2016
Chart 5.11 Global MMS Revenues 2010 - 2016
Chart 5.12 MMS Revenues by Region 2010 - 2016
Chart 5.13 Global MMS Traffic 2010 - 2016
Chart 5.14 MMS Traffic by Region 2010 - 2016
Chart 5.15 Global Mobile IM Revenues 2010 - 2016
Chart 5.16 Global Mobile IM Users 2010 - 2016
Chart 5.17 Global Mobile Email Revenues 2010 - 2016
Chart 5.18 Global Mobile Email Users 2010 - 2016
Chart 6.1 RIM Revenues 2005 - 2013
Chart 6.2 Apple Revenues 2005 - 2013
Chart 6.3 Google Revenues 2005 - 2013
Chart 6.4 Estimated Facebook Revenues 2006 - 2013
Chart 6.5 Synchronica Revenues 2005 - 2013
Chart 6.6 Sybase & SAP Revenues 2005 - 2013
Chart 6.7 Tekelec Revenues 2005 - 2013
Chart 6.8 Comverse Revenues 2005 - 2013
Chart 6.9 GroupMe Text Messages per Day
List of TablesTable 1.2 Mobile User Agents
Table 1.3 Mobile Group Chat Examples
Table 1.4 Mobile Randomised & Localised Discovery
Table 1.5 SMS Replacement
Table 1.6 Mobile Messaging Relays
Table 1.7 Key Players & Stakeholders in the Mobile Messaging Industry
Table 2.1 Selected Mobile Messaging Infrastructure Vendors
Table 2.2 Selected Mobile Messaging Platform Vendors
Table 2.3 SMS & MMS Advertising Units
Table 2.4 Benefits of RCS/RCS-e
Table 3.1 Global Handset Shipments CAGR 2011 - 2016
Table 3.2 Key Findings of the iPass Mobile Workforce Survey April 2011
Table 3.3 Popular MIM Apps by Platform Q4 2011
Table 3.4 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011
Table 4.1 SMS Banking Push & Pull Services
Case Study 1: SMS For Health Supply Chain Management And Disease Tracking
Case Study 2: SMS for Life Managing The Malaria Medicine Supply Chain
Table 4.2 Selected M-government Projects in Africa & Asia
Table 5.1 Global Messaging Revenues CAGR 2010 - 2016
Table 5.2 SMS Revenues CAGR by Region 2010 - 2016
Table 5.3 SMS Traffic CAGR by Region 2010 - 2016
Table 5.4 MMS Revenues CAGR by Region 2010 - 2016
Table 5.5 MMS Traffic CAGR by Region 2010 - 2016
Table 7.1 SMS SWOT Analysis
Table 7.2 MMS SWOT Analysis
Table 7.3 MIM SWOT Analysis
Table 7.4 Mobile Email SWOT Analysis
List of FiguresFigure 1.1 Mechanism for SMS Delivery on the Same NetworkFigure 1.2 Mechanism for SMS Delivery on a Different NetworkFigure 1.3 MMSC Reference ArchitectureFigure 2.1 Mobile Messaging Value ChainFigure 2.2 SMSC/MMSC Vendor ConsiderationsFigure 2.3 Mobile Messaging PlatformsFigure 2.4 Mobile CouponsFigure 2.5 Location Based AdvertisingFigure 2.6 Fundamentals for MNO Revenue GrowthFigure 4.1 Mobile Commerce Solutions Using Messaging ApplicationsFigure 4.2 Overview of the M-PESA ServiceFigure 4.3 Filipino Telemedicine System Mechanism for Drug DatabaseFigure 4.4 Vodafone mHealth Solution - Mobile Relationship ManagerFigure 4.5 mGive Survey on Mobile DonationsFigure 4.6 M-government Value ChainFigure 4.7 M-government Delivery ModelsFigure 6.1 Comverse VAS 3.0 IP Messaging and Service Enablement MiddlewareFigure 6.2 Whats App Mobile ScreenshotFigure 6.3 GroupMe Mobile ScreenshotFigure 6.4 Hurricane Party Mobile ScreenshotFigure 6.5 Burst SMS Web ScreenshotFigure 6.6 Global Relay Messaging PlatformFigure 7.1 Mobile Messaging Applications
Companies Listed
AcisionAdMobAirtel MoneyAirwide Solutions / Mavenir SystemsAlcatel Amaze Mobile MediaAnam MobileAppleAT&T MobilityBeeJiveIMBlackBerryBlykBrightkiteBuddyWiseBurst SMSBuzzCityChompSMSClickatellComverse ComvivaConvoreCritical PathDeutsche TelekomeBuddyEMTEricssonEskadenia SoftwareEvistel FacebookFast SocietyFoursquareGlobal RelayGo SMSGoogleGroupMeHandcent SMSHeyWireHomisco HTCHuawei Hungama MobileHurricane PartyIM+IMOIncentivatedInfo2mobiInterop TechnologiesJinny Software Jubaloo KikLDMobileLets LunchLinkedInLinxterLiverProfileMango MobileMarketronmBloxMediaBurstMeeboMeffyMessagePartyMetahelixmGiveMicrosoftM-KESHOMOBIbucksMobikash AfricanMobile Giving FoundationMobisolvMovistarM-PESAMXitNewNet Communication TechnologiesNimbuzzNokiaNokia Siemens Network Nordic Messaging O2Open MarketOpenmind Networks Openwave OrangePalringoPingChatPlastic MobileRIMRuxterSafaricomSamsungSitter PalsSkzpeSMS GlobalSMSJockSopranoSpongeStop N TextSybaseSymsoftSynchronicaTango TekelecTelcelTelecom ItaliaTeleCommunication SystemsTelefonica Telenity TeliaSoneraText2TeachTextMarketertextPlusTextSlideTIMTwitterTxtlocaltxtNationtyntecUshahidiVeriSignVerizonVibes MediaVisaVodafoneWavelengthWhatsAppYahooYobongoyuCashZapmeZTE
To order this report: Mobile Telephony Industry: Mobile Messaging Market Report 2011-2016
Check our Industry Analysis and Insights
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