Mobile Messenger Acquires m-Qube Mobile Delivery Gateway from VeriSign Key Strategic Acquisition Expands Mobile Messenger's Value and Positioning; Bolsters Industry-Leading Market Position
LOS ANGELES, Nov. 16 /PRNewswire/ -- Mobile Messenger, the leading mobile solutions provider, announced today that it acquired m-Qube, Inc., the nation's largest mobile messaging aggregator, from its parent company, VeriSign, Inc. (Nasdaq: VRSN). Under the terms of the agreement, Mobile Messenger obtains m-Qube's direct connections to carriers in the US and Canada, and its entire business delivering standard commercial messaging and premium mobile content to customers throughout North America. With the addition of m-Qube's technology and talented team capabilities, Mobile Messenger will continue its commitment to providing comprehensive mobile solutions for the US premium and standard messaging industry, where it will now hold the majority of market share.
An experienced global mobile solutions provider, Mobile Messenger has operated in the US since 2004. Mobile Messenger was m-Qube's largest client. This vertical acquisition is seen by mobile industry experts as a logical and strategic decision by Mobile Messenger. The company will now hold the majority of the North American mobile messaging market and an enhanced position worldwide. As the market leader and largest provider within the US market, Mobile Messenger will continue to deliver an end-to-end technology platform that enables businesses to take advantage of the growing mobile content and messaging market as a marketing, communication and revenue channel.
"The industry knows m-Qube as a traditional aggregator. And when it comes to managing mobile campaigns end-to-end, Mobile Messenger is widely known as a strategic and trusted partner providing clients with a full suite of premium services," said Michael Iaccarino, President and CEO of Mobile Messenger. "Our acquisition combines these two forces, links our capabilities directly to US and Canadian carriers, strengthens our commitment to provide full-service mobile solutions and gives our clients the unmatched opportunity to deliver dynamic services and content."
"We are excited to be the major player within the mobile industry, and we look forward to working directly with carriers, taking a leadership role in terms of consumer protection and continuing to work as a strategic partner for new and existing clients," continued Iaccarino.
Mobile Messenger helps companies develop, distribute and monetize digital content through mobile devices. The company's products and services lines will now include full service premium solutions, premium aggregation and standard messaging.
Mobile Messenger remains headquartered in Los Angeles. m-Qube's Boston office has been integrated into Mobile Messenger as a business unit, and will serve as the company's global technology headquarters. Newly appointed CTO Purandar Das will lead the integration and Mobile Messenger's technology operations from Boston.
"Purandar's digital marketing and technology expertise make him the perfect choice to manage our new technology hub. He brings integrated marketing experience from a diverse array of channels to this role. We're thrilled to welcome him to our leadership team as we expand into new markets and launch new cutting-edge solutions," said Iaccarino.
About Purandar Das
With more than 16 years of marketing technology experience, Das has successfully evaluated and introduced new technology and platforms for marketing organizations in the financial, retail, travel, telecommunications and pharmaceutical markets. During his ten-year tenure at Epsilon, Das implemented multiple industry-leading marketing solutions for Fortune 1000 clients. Prior to Epsilon, he led the creation of Ariba/Supplier Market's high-availability procurement transaction platform. He also previously led technology operations for Veridiem, contributing to the company's media mix optimization platform. To his new role as CTO of Mobile Messenger, Das brings strong campaign management, CDI, business intelligence and integrated multi-channel digital marketing experience. Das holds a master's degree in Mechanical Engineering from Texas A&M University.
About Mobile Messenger
Mobile Messenger is the leading Mobile Solutions Provider, supplying its partners with cutting edge technology and services that facilitate the marketing, distribution, and monetization of digital content to mobile devices. By providing strong, secure, and trusted connections to consumers, Mobile Messenger helps businesses around the globe build long-lasting, successful brands and mobile campaigns. Established in 1999, Mobile Messenger has unrivaled experience as an aggregator, mobile enabler, and content messaging supplier. Today, Mobile Messenger runs successful operations in North America, The United Kingdom, South Africa and the Asia Pacific Region with aggressive plans for new market expansion. Silver Lake Sumeru, (http://www.silverlake.com/sumeru) a leading private equity company in California, owns a majority of the company. For more information, visit: www.mobilemessenger.com.
SOURCE Mobile Messenger