The mobile phone accessories market is driven by the rise in demand for wireless accessories owing to changing customer preferences to listen to music on portable devices, such as smartphones and tablets, through music streaming platforms like YouTube and sound cloud. The demand for mobile accessories has increased due to upsurge in disposable income and rise in popularity of social networking sites in urban areas. In addition, increasing Internet penetration has boosted the online retailing platform.
However, excessive use of headphones affects the hearing ability of users, thus restricting the market growth. Rapid technological advancement including implementation of noise canceling technology, Bluetooth/NFC speakers, and built-in fan and light in selfie sticks are expected to offer lucrative opportunities for growth.
The market is segmented on the basis of product type, distribution channel, price range, and geography. On the basis of product type, it is categorized into battery, headphones, portable speakers, charger, memory card, power bank, and others (USB cable & selfie stick). Protective case accounted for maximum revenue share in 2014 and is anticipated to consolidate its dominant position during the forecast period, owing to its benefits such as protection from wear & tear, scratches, and other damage.
Distribution channel wise, it is bifurcated into offline (multi-brand and single-brand store) and online segment. The online retail store is expected to grow with a highest growth rate due to increase in Internet penetration and popularity of social networking websites. By price range, it is segmented into premium price, mid-price, and low price.
The market is analyzed on the basis of four regions, namely, North America, Europe, Asia-Pacific, and LAMEA, along with their prominent respective countries. Asia-Pacific dominated the market in 2014 and is projected to continue to consolidate its position, owing to rise in disposable income, large population, and rapid growth of smartphone adoption.
Key players operating in the world mobile accessories market are Panasonic Corporation, Senheiser Electronic GmbH & Co. KG, Sony Corporation, Samsung Electronics Co., Ltd., Apple Inc., Bose Corporation, BYD company Limited, Plantronics, Inc., Energizer Holdings, Inc., and JVC Kenwood Corporation.
The report includes an in-depth analysis of the world mobile accessories market, including current trends, drivers, restraints, and growth opportunities.Porter's Five Forces model illustrates the potency of buyers & sellers, which is estimated to assist the market players to adopt effective strategies.Value chain analysis provides a clear understanding of the roles of different stakeholders involved. Key market players are profiled to gain an understanding of the strategies adopted by them.This report provides a detailed analysis of the current trends and future estimations from 2016 to 2022, which facilitate in identifying the prevailing market opportunities.
By Product Type
Others (USB Cable & Selfie Stick)
By Distribution Channel
By Price Range
Rest of Europe
Rest of Asia-Pacific
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