Mobio and Times Internet Ltd. Bring World Class Mobile Mash-Up Applications to Nine Indian Operators

Apr 03, 2007, 01:00 ET from Mobio Networks

    CUPERTINO, Calif., April 3 /PRNewswire/ -- Mobio Networks today
 announced that it is partnering with Times Internet Limited (TIL), the
 digital wing of the Times Group and the parent company of Indiatimes, the
 largest web portal in India, to create and distribute new mobile mash-up
 applications. Mobio will work with India's most popular Internet and mobile
 value-added services destination as an exclusive distribution partner with
 nine mobile operators. As part of the agreement, Mobio has developed new
 applications designed for India's rapidly growing mobile population that
 include 2007 Cricket World Cup-themed services such as Indiatimes Cricket
 Station for live scores and Howzzat!!! for fantasy cricket.
     "TIL has turned Indiatimes into a mega-brand in the Indian market. With
 over one billion page views per month and millions of daily requests for
 branded content like ringtones and images, partnering with Indiatimes
 enables us to reach a vast population of mobile phone users that are
 excited to use the handset for a lot more than simple voice or SMS
 functionality," said Ramneek Bhasin, CEO of Mobio. "We are working closely
 with Indiatimes to create new applications that meet the unique
 requirements and interests of Indian consumers who use the mobile phone as
 their primary Internet connectivity device. Our services provide the best
 of Web, including gaming, shopping, restaurant reservations and
 entertainment, right on the mobile phone."
     India is forecasted to become the world's 3rd largest mobile population
 by the end of 2007. According to Wireless World Forum's "Indian Mobile
 Market 2006" statistical handbook, mobile ownership will exceed the 100
 million mark in 2007 due to the fact that the "largest middle class in the
 world" is quickly taking up mobile ownership. Mobio will provide the
 technical and operational functionality needed to successfully build and
 deploy customized mobile applications for this growing audience that
 maximize proliferation of Indiatimes' Web content and resources.
     "As the leading mobile lifestyle applications company in the US, we
 believe that Mobio is the ideal partner to give our customers content-rich,
 carrier-grade solutions," said Dinesh Wadhawan, MD and CEO of Indiatimes.
 "The alliance with Mobio will allow us to further strengthen our mobile
 offerings by leveraging Mobio's value-added technologies that are designed
 to help India's mobile operators realize a dramatic increase in ARPU and
 uptake of services. Mobio possesses the vision and knowledge necessary to
 quickly deploy world-class products that appeal to India's increasingly
 discerning mobile customers."
     To publicize the new services, Indiatimes will perform a barrage of
 marketing activity that includes print ads in India's leading journals, as
 well as online advertising. Mobio's cricket applications will be
 prominently featured "on-deck" with Airtel, one of India's largest wireless
 operator with over 33 million subscribers. In addition, eight other
 operators including BPL Mobile, MTNL Mumbai, MTNL Delhi, Aircell, Spice
 Karnataka, Idea Cellular, BSNL and Hutch will offer the applications. Both
 applications are currently available on some of the most popular phone
 models for a one-time download price of $4.99 in the US or Rs. 99 India. To
 get Mobio in India, go to for more information. In the US, go
 to for more information.
     About Times Internet Limited (Indiatimes)
     Times Internet Limited, (TIL), is the Internet venture of India's
 largest media house -- the Times Group. TIL made its foray into the
 Internet with a mission to create world-class Web products and services. In
 a short span of time, the company has emerged as India's foremost Web
 entity, with diverse portals and niche websites. Over the years TIL has
 established its presence as India's most comprehensive Web entity
 seamlessly integrating content, community and commerce. It is one of the
 fastest growing web based networks in the world. TIL operates many premier
 web properties on the Internet, is the flagship brand of
 TIL. is the largest internet portal in India with interests
 in telecom, e-commerce, online advertisement solutions, events and
 guru-seminars. Crowned as the youngest ever "Business Superbrand", it is a
 preferred on-line destination for millions of Indians, who want rich and
 self-directed online experience. Of all the web properties, Indiatimes is a
 leading multi-faceted portal and has more than 1 billion page views in a
     Indiatimes 8888 receives over 1 million requests every day for
 ringtones, astro, dating, cricket, jokes, mail, logos, picture messages and
 other branded content. Indiatimes 8888 continues to be the market driver in
 value-added services for mobile phones and landlines. Setting up the first
 value-added short messaging service, Indiatimes 8888 quickly expanded to
 include multimedia messaging, dating and email on mobile. 8888 is available
 with all service operators across India on both CDMA and GPRS phones. The
 portal now offers a bouquet of voice-based services on landlines as well.
     About Mobio Networks
     Mobio makes over 50 dynamic mobile applications and widgets that work
 together and are based on mash ups of web services. Based in Silicon
 Valley, the company's mission is to make compelling applications that are
 fun, simple and useful enough to merit everyday use on popular mobile
 phones. Around the globe, people use Mobio's applications to locate the
 hottest bars, call a cab, book a table at the latest restaurants, and stay
 current with popular events like the World Cup Cricket -- all with very few
 clicks and minimal or no data entry. For more information, visit .
     NOTE: Mobio is a trademark of Mobio Networks, Inc. All other registered
 or unregistered trademarks are the sole property of their respective
     Media Contact:
     Maggie Quale
     FortyThree, Inc.

SOURCE Mobio Networks