CUPERTINO, Calif., Nov. 29 /PRNewswire/ -- Mobio Networks today
announced that it has joined the Mobile Marketing Association (MMA). Mobio
will participate in the MMA to better enable U.S. operators and content
providers to deliver highly personalized, true Mobile 2.0 applications to
"The mobile industry is on the precipice of astonishing paradigm
changes," said Ramneek Bhasin, CEO of Mobio. "Last month major content
brands such as MTV and Walt Disney joined the MMA. It's clear that everyone
from late adopters to the biggest wireless carriers has the sense that the
mobile experience is finally about to grow up. We're excited to be at the
forefront of these changes and to work with the MMA to usher in a new breed
of fun and functional mobile applications that mirror consumers' on-the-go
"We welcome Mobio to the MMA and look forward to the company's active
participation in the association to help encourage adoption of the mobile
channel," said Laura Marriott, executive director of the MMA.
Last month, Mobio announced the availability of Mobile Movie Times, the
first mobile application that enables moviegoers to find a movie and buy
tickets on their handsets in three clicks or less. Mobile Movie Times is
powered by a proprietary technology called Context Synchronized Start (XSS)
that imbeds users' preferences, so that when they launch the application
only the pertinent information is displayed based on their profile. XSS
also automatically delivers synchronized information based on highly
relevant factors such as time of day and the user's location.
Visit www.getmobio.com to find out how you can get Mobile Movie Times.
About Mobio Networks
Mobio Networks creates Mobile 2.0 lifestyle applications that mash up
the tastiest bits of relevant Web content for the best mobile experience.
Based in Cupertino, Calif., Mobio is currently working behind the scenes to
transform the mobile Web experience one click at a time. Venture-financing
comes from InterWest Partners and Storm Ventures, among others. For more
information, visit www.getmobio.com.
NOTE: Mobio is a trademark of Mobio Networks, Inc. All other registered
or unregistered trademarks are the sole property of their respective
SOURCE Mobio Networks, Inc.