Mobio Joins Mobile Marketing Association to Help Improve Mobile Content Experience

Nov 29, 2006, 00:00 ET from Mobio Networks, Inc.

    CUPERTINO, Calif., Nov. 29 /PRNewswire/ -- Mobio Networks today
 announced that it has joined the Mobile Marketing Association (MMA). Mobio
 will participate in the MMA to better enable U.S. operators and content
 providers to deliver highly personalized, true Mobile 2.0 applications to
 the marketplace.
     "The mobile industry is on the precipice of astonishing paradigm
 changes," said Ramneek Bhasin, CEO of Mobio. "Last month major content
 brands such as MTV and Walt Disney joined the MMA. It's clear that everyone
 from late adopters to the biggest wireless carriers has the sense that the
 mobile experience is finally about to grow up. We're excited to be at the
 forefront of these changes and to work with the MMA to usher in a new breed
 of fun and functional mobile applications that mirror consumers' on-the-go
     "We welcome Mobio to the MMA and look forward to the company's active
 participation in the association to help encourage adoption of the mobile
 channel," said Laura Marriott, executive director of the MMA.
     Last month, Mobio announced the availability of Mobile Movie Times, the
 first mobile application that enables moviegoers to find a movie and buy
 tickets on their handsets in three clicks or less. Mobile Movie Times is
 powered by a proprietary technology called Context Synchronized Start (XSS)
 that imbeds users' preferences, so that when they launch the application
 only the pertinent information is displayed based on their profile. XSS
 also automatically delivers synchronized information based on highly
 relevant factors such as time of day and the user's location.
     Visit to find out how you can get Mobile Movie Times.
     About Mobio Networks
     Mobio Networks creates Mobile 2.0 lifestyle applications that mash up
 the tastiest bits of relevant Web content for the best mobile experience.
 Based in Cupertino, Calif., Mobio is currently working behind the scenes to
 transform the mobile Web experience one click at a time. Venture-financing
 comes from InterWest Partners and Storm Ventures, among others. For more
 information, visit
     NOTE: Mobio is a trademark of Mobio Networks, Inc. All other registered
 or unregistered trademarks are the sole property of their respective
      Media Contact:
      Maggie Quale
      FortyThree, Inc.

SOURCE Mobio Networks, Inc.